The Briefing Room

Los Angeles, CA, September 15, 2006 - Think Creative, a creative services agency specializing in all facets of advertising, branding and promotion for the entertainment industry since 2001, has re-branded itself as “Think C.” The company, which is now a division of Dentsu, is led by Mark Pinsker, Executive Producer, and Sandep Rahi, Creative Director.

Think C has a rich heritage in the area of broadcast design. In an ongoing relationship with “The Tonight Show with Jay Leno,” the company has just designed, created and produced new graphics bumper packages. In creating the new bumper packages, the company extracted key visual elements from the program‘s main title show open, which Think Creative created and produced in 2003.

NOTE: To view this work, please visit: www.thinkc.com/drop/pr/tnt_pr

Think C‘s clients for this project were NBC Studios and the Tonight Show executives Debbie Vickers, Executive Producer, and Larry Goitia, Supervising Producer. Regarding Think C‘s new graphics, Mr. Goitia said, “Once again the team from Think C put their creativity to work for us and developed some very cool and edgy show bumpers. We always look forward to working with Sandep, Mark and Think C‘s producer Rhys Demery. They are a very professional and talented group.”

Think C‘s Production & Design Credits for “The Tonight Show” Graphics Bumper Packages:

Mark Pinsker, Executive Producer

Sandep Rahi, Creative Director

Rhys Demery, Producer

Olavo Braga, Art Director

Marty Wall, Art Director

Keith Sands, Designer

Chris Cushley, CG

Hardware/Software used for new bumper packages:

Maya

Cinema 4D

Combustion

After Effects

ABOUT THINK C:

Think C (formerly Think Creative) is the entertainment division of Dentsu, and is based in Los Angeles. The company delivers Emmy Award winning strategy, creative and production services to a wide variety of entertainment clients and their partners. Think C specializes in network and show packaging, broadcast design and branding, launch and syndication promotions, and the creation and production of integrated advertising.

Think C is equipped with several transportable, fully integrated non-linear editing suites, including HD capabilities, as well as combustion composite suites and CG capabilities in both 3D and 2D. The company‘s clients have included ABC, A&E, AOL, Buena Vista Television, CBS, Columbia Tri-Star, DirecTV, ESPN, FOX, MTV, NBC, Paramount, Sony Pictures Television, 20th Century Fox, Warner Bros, and Wal-Mart, to name some.

Think C is located at 2001 Wilshire Blvd, Sixth Floor, Santa Monica, CA 90403. The phone is 310/434-9885, and the website is

www.thinkc.com