The Briefing Room

Boston, MA (October 26, 2006) - Noise Industries, developer of visual effects technology for the broadcast and film industry, today announced the release of FxFactory, a new visual effects package for Apple’s Final Cut Studio. FxFactory offers an extensive collection of over 100 GPU-accelerated plug-ins based on Apple’s FxPlug architecture for the highest performance inside Final Cut Pro and Motion.

FxFactory is the first expandable effects package for Final Cut Studio, thanks to a plug-in management system that lets users download new visual effects, try them out in projects, and only pay for the plug-ins as needed. For professional users, FxFactory offers new ways to improve their toolset. FxFactory Pro is the only software that lets you create and modify your own visual effects plug-ins for Final Cut Pro and Motion, without writing a single line of code.

FxFactory Expandability

More FxPacks can be found on the Noise Industries FxMarket, an online repository of visual effects for Final Cut Studio, open to all FxFactory users. As Noise Industries and other third-parties develop new plug-ins using FxFactory, users will enjoy a growing number of visual effects which can be used on a trial basis, and bought as needed.

FxFactory Features

- Tight integration with Mac OS X graphics technologies such as Core Image, and Quartz Composer.

- Modern rendering engine based on OpenGL.

- Infinitely expandable architecture allows user to share, download, and buy new visual effects plug-ins at the FxMarket.

- Create new effects based on Quartz Compositions.

Pricing and Availability

FxFactory is available immediately, directly through Noise Industries starting at $99.

About Noise Industries, LLC

Founded in 2004 in Boston MA, with the mission of bringing innovative graphics software to the editing and special effects community.

For more information visit: http://www.noiseindustries.com

Press Contact

Niclas Bahn

njb@noiseindustries.com