The Briefing Room

Los Angeles, CA, February 27, 2007 - Roger, a broadcast, advertising and design studio founded by Creative Directors Vasil Hnatiuk, Terence Lee and Mark Yamamoto, has delivered a major graphics package for Nickelodeon‘s new “ME TV” programming block. In addition, Roger is the recent recipient of the “Newcomer of the Year Award” presented at INSPIRE 07. Hnatiuk, Lee and Yamamoto jointly made the announcements.

ABOUT THE ME TV GRAPHICS PACKAGE:

Roger designed, animated and produced the new show package for ME TV, which visually melds stop motion, 2-D and 3-D animation. Roger worked closely with Nickelodeon‘s On-Air Design Department, and developed the concept of kids building many versions of the logo out of everyday objects. Roger‘s concept ultimately influenced all aspects of the show itself- from its open and on-air promotion, to the show‘s actual set, music, and website. NOTE: To view this work, please visit: http://www.roger.tv/post/NICKMETV_022307.html

Roger‘s Creative Director Terence Lee said, “Nickelodeon is a fantastic client to collaborate with. The Nick team asked us to create the ME TV package from the perspective of how kids see the world. We took that as an opportunity to get our hands really dirty! We also drew inspiration from the classic Nick shows we grew up watching, ‘You Can‘t Do That On Television,‘ ‘Double Dare and ‘Ren + Stimpy.‘”

Launched on Feb. 20th, Nickelodeon’s ME TV is a new, live, interactive programming block that features kid/user generated content and airs daily from 5-7 pm. Hosted live from New York City by Alexandra Gizela and Jordan Carlos, Nickelodeon’s ME TV wraps around the network’s regular program line-up, includes a studio audience, features several kids each day live via webcam, and also showcases kid created original content. Additionally, ME TV incorporates online voting, interactive gaming, giveaways and celebrity guests. Nickelodeon UK launched its own version of ME TV in Fall 2006.

Roger Credits for “ME TV” Package:

Creative Directors:

Terence Lee

Mark Yamamoto

Vasil Hnatiuk

Producers:

Sarah Cole

Elaina Porter

Design by Roger

Additional Design by Will Campbell

Animators:

Chris Abbey

Masan Yi

Miguel Lee

Hardware/Software for “ME TV” Package:

Mac G5

Panasonic HVX 200

Adobe After Effects

Adobe Photoshop

Adobe Illustrator

Autodesk Maya

Maxon Cinema 4D

Boinx iStopMotion Pro

ABOUT THE “NEWCOMER OF THE YEAR” AWARD:

In other company news, Roger won the “Newcomer of the Year” Award during INSPIRE 07, presented by the Savannah College of Art and Design in Savannah, GA, on Feb. 16th. Roger‘s Vasil Hnatiuk and Terry Lee were on hand to receive the award. During the daylong series of events, Hnatiuk was also on a panel, discussing the topic, “Big Ideas Behind Creating Network IDs.” The Ashy Agency sponsored Roger‘s trip to the conference.

INSPIRE 07 was a one-day symposium held to encourage the discussion and exchange of creative ideas in broadcast design, motion graphics and media art. Through exposure to the groundbreaking and influential work shared, participants were inspired to achieve even greater enthusiasm and creativity in their work.

ABOUT ROGER:

Roger‘s unique approach to working with clients begins with loud and clear communication. The name Roger refers to the expression “Roger” or “Roger that,” meaning “Your message has been received and understood.” The Roger team first collaborated as designers at G4 Network. Company co-founder Mark Yamamoto says, “At G4, we learned about the inner-workings of a network. We know how to consistently deliver projects that in-house teams can understand, update, and modify.”

The Roger team infuses optimism, enthusiasm and energy into every project they undertake. The result: spirited design derived from eclectic influence. Roger that! Please see www.Roger.tv for more information.

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