Cinital (www.cinital.com) is an exhibitor at NAB 2007 (booth SL4730). Company Founder, Eliot Mack, answers a few questions about the company‘s newly released Previzion HD Studio virtual set technology that will be on display.

Q: Can you tell us what distinguishes Previzion from virtual set solutions of the past?

Mack: Previzion is a unique end-to-end virtual studio solution that seamlessly integrates computer generated graphics and live video from real-time camera motion to create very realistic synthetic imagery. more

Jon Silberg talks with Cinematographer David Mullen, ASC, about the digital intermediate process on The Astronaut Farmer. To listen, click here

Cynthia Wisehart talks with Cinematographer Tim Orr about creating the specific look Director Mike White wanted for Year of the Dog. To listen, click here

Craig Erpelding talks with Writer/Director John Arlotto and Cinematographer James Mann about transforming the Los Angeles area into a believable North Korea for Deface. To listen, click here

Valencia, CA – 10th April 2007 – eCinema Systems announced today that it will showcase its next-generation DCM-class monitors at NAB‘07. The newly updated line of monitors will feature Full Screen RGB LED (FS-RGB-LED) backlight technology -an industry first– in 24 and 40 inch form factors.

Founder and CEO Martin Euredjian commented on the merits of this technology:

“These monitors use thousands of LEDs (red, green and blue) to illuminate the LCD. Nearly perfect shading is achieved through multiple adjustable zones that are automatically stabilized with sensors that measure all three primaries in real time thousands of times per second. The result is superb color and image performance for professional evaluation-grade monitoring.”

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Habana Avenue put the pedal to the metal recently when it help create Aerosmith‘s rockin‘ NASCAR season open which precedes every race broadcast on ESPN. The high-octane, 12-camera HD shoot took place during the band‘s concert gig at the MGM Grand Arena, Las Vegas.

The open, which finds Aerosmith performing its anthem of the ‘70s, “Back in the Saddle,” marks the resurgence of the iconic band and the start of a new season of NASCAR racing on ESPN.

“We did a location scout of Aerosmith‘s Nashville concert last October and had an opportunity to pitch creative to the band and its management,” says Habana Avenue creative director/executive producer, Steven J. Levy. “Aerosmith are huge NASCAR fans, and they added their input on how to tailor their show to the specific needs of NASCAR and ESPN. We were interested in shooting a big green screen behind them and the MGM Grand Arena was one of just two indoor venues that met our size requirements.” more

Unlimited Visibility Lighting Design (UVLD) helped Nickelodeon “slime” the network‘s cable upfront and lent its lighting expertise to the presentation which was staged as a mock awards ceremony, with headline entertainment by The Naked Brothers, at Broadway‘s Nokia Theatre.

UVLD lighting designer Gregory Cohen teamed with producer Christine Somers of Somers & Associates and show director and TD Marty Goldenberg of Marlyn Productions to craft a standout experience for the upfront attendees. It began outside the theater where a Nickelodeon signature orange carpet was unfurled, a step-and-repeat graphic drop was hung with large format film fixtures for a TV look, and fake paparazzi popped their flashbulbs. more

San Jose, CA USA – April 10, 2007 — Blackmagic Design Inc. today announced qualification of DeckLink HD Extreme and DeckLink HD Pro by Apple® for use with its Final Cut® Studio 5.1 software. Apple qualification of capture cards is achieved through rigorous testing and analysis to ensure that devices such as DeckLink HD Extreme and Pro are compatible with current Apple hardware and software. more

Other new releases include Primatte Keyer Pro 4 and Instant HD Pro

San Francisco, CA, April 10, 2007 – Red Giant Software, developer of professional digital video tools, today announced new products that the company will unveil at NAB in Las Vegas from April 16-19, 2007. The product line up includes a new line of Magic Bullet™ products, a new Trapcode product codenamed Flux, Instant HD Pro, Primatte Keyer Pro 4, and updates to the popular Trapcode motion graphic plug-ins. more

MAYWOOD, NEW JERSEY, April 9, 2007: Ikegami Tsushinki Co., Ltd and Toshiba Corporation, industry leaders in state-of-the-art professional broadcasting systems, today announced their global collaboration in the development, manufacture, sales, and marketing of a new-generation system of video production and editing products. The new-concept system is expected to meet strong industry demand as broadcasters and video professionals make the transition to fully digital high-definition broadcasting.

Under an agreement signed today in Tokyo, the two companies will collaborate in developing the components of an advanced tapeless video production and editing system, including a professional-use camera and video recorder, utilizing the robust versatility of Flash memory as the main storage medium. The new system will support all aspects of video production, from news acquisition through to archiving, and Ikegami and Toshiba will jointly promote the concept to the industry before its targeted commercialization in April 2008. more

Expanded 4K lineup to be featured at National Association of Broadcasters Show in Las Vegas

WOODLAND HILLS, Calif.–DALSA Digital Cinema, a leader in 4K motion picture capture, announced today that it is expanding its award-winning 4K product line to include new 4K camera models, an on-board 4K data recorder, and new 4K anamorphic lenses. The new products will be on display at the upcoming National Association of Broadcasters (NAB) trade show (booth #C-9423), April 16th to 19th, 2007 in Las Vegas. more

Bandit Lites continues its longstanding relationship as lighting suppliers to chart-toppers Westlife, currently blazing the live trail with their “Love” UK and Irish arena tour. Visuals – lighting, video and set – have been designed by Peter Barnes, working closely with Steve Levitt of Production North. Lighting was programmed and is being operated by Lighting Director, Dave Lee.

Bandit UK‘s Chief Executive, Lester Cobrin comments, “Working with Steve [Levitt], Peter [Barnes] and Dave [Lee] is always a pleasure. Westlife continue to raise the bar and we are honored to be part of such an exemplary production.” more