The Briefing Room

New designer FxPacks from Noise Industries partners Core Melt, Idustrial Revolution, and SUGARfx, extend the visual effects capabilities of Apple Final Cut Studio 2

Boston MA - May 30, 2007 - Noise Industries, developer of visual effects tools for the postproduction and broadcast markets, today announced Noise Industries partners Core Melt, Idustrial Revolution, and SUGARfx have launched “FxFactory Expansion FxPacks” for the new Apple Final Cut Studio 2.0 release. FxPacks are developed by Noise Industries and its partners using the Noise Industries FxFactory Pro plug-in manager. The FxFactory Pro plug-in manager provides non-developers such as visual effects artists a user-friendly graphical user interface to create additional effects for the Apple Final Cut Studio package.

Core Melt - FxFactory Expansion FxPack “ImageFlow FX”;

Core Melt is a Noise Industries partner and FxPack plug-in developer delivering real-time visual effects plug-in libraries for Apple Final Cut Studio. Developed using the Noise Industries FxFactory Pro plug-in manager, the new Core Melt ImageFlow FxPack is a collection of plug-ins for creating slideshows and animating backgrounds. Ideal for creating documentary photo montages, motion graphics menus or DVD menus, the ImageFlow FX toolset includes catchy effects and transitions; Dissolve Over, Flashcard, Multifader, Multigrow, Panels Transitions, Polaroids, Random Move Over, Stills Grid, Zoom in and Stop, and Zoom Up.

Idustrial Revolution Updates FxFactory Expansion FxPack “Volumetrix”;

Noise Industries partner Idustrial Revolution has released an update of the popular FxPack Volumetrix (version 1.03). The new release of Volumetrix adds two volumetric light spill transitions; zoom and glow. These in demand features allow users to apply a wipe on a clip or element such as text producing a volumetric effect. Users can select from the luminance and alpha to drive the wipe. The new Volumetrix update also adds support for presets, allowing users to save, recall, and transport their favorite effects.

SUGARfx - FxFactory Expansion FxPack “Video Wall”;

SUGARfx is an early adopter of the FxFactory Pro development tool and long-time Noise Industries partner. Their new Video Wall package provides Apple Final Cut Pro and Motion users the ability to easily and quickly construct a video wall effect in 3D space. SUGARfx offers two versions of the Video Wall package; standard and Pro. With Video Wall standard, users can create interesting video wall setups quickly. The Video Wall Pro version provides additional controls for creating more complex effects. Parameters include zoom, twist, and turn for creating eye-catching animations.

Pricing and Availability for FxFactory Expansion FxPacks

Core Melt ImageFlow FX and SUGARfx Video Wall FxPacks are available today for $99.00 MSRP and $59.00 MSRP respectively. Idustrial Revolution Volumetrix 1.03 is available for $49.00 MSRP. Idustrial Revolution Volumetrix 1.03 is a free update for existing Volumetrix customers.

Apple Final Cut Studio 2.0 users can test drive FxFactory Expansion FxPacks by downloading the 15-day trial version from www.noiseindustries.com

For more information about Noise Industries or for product imagery, please contact Niclas Bahn at njb@noiseindustries.com.

About Noise Industries, LLC

Established in 2004, Boston Massachusetts based Noise Industries is an innovative developer of visual effects tools for the postproduction and broadcast community. Their products are integrated with popular non-linear editing and compositing products from Apple and Avid. For more information about Noise Industries, please visit: http://www.noiseindustries.com.

Press Contact

Niclas Bahn

(p) (617) 934-0553

(e) njb@noiseindustries.com

Noise Industries is a registered trademark. Other company and product names may be trademarks of their respective owners.