The Briefing Room

Non-intrusive motion tracking for real-time game statistics and analysis

Raanana, Israel - June 29, 2007 - SportVU, a technology company focused on improving sports coverage and the viewer experience, will demonstrate the newest version of its product at IBC 2007, held in Amsterdam from September 7 through 11, on stand 7.830. SportVU combines its sophisticated motion tracking and image processing software with standard hardware to generate real-time data for digital, schematic representations of key stats and patterns of the game. Fans and commentators get a more insightful and interesting game analysis.

Gal Oz, CEO of SportVU notes, “SportVU is a real-time, non-intrusive system that tracks players and the ball during team sporting events. It improves the viewer‘s experience of the game significantly. The system automatically produces statistical features like speed profiles, accumulated distances, fatigue factors, and coverage maps, all in real-time. Broadcasters can customize the live data parameters. Results can be integrated with the station‘s graphics systems to deliver very insightful analytical views. It brings a new dimension of fun, understanding and fan involvement to the game.”

The live data from SportVU is used to produce team and personal stats as well as tactical analysis tools which can be broadcast over-the-air and in-stadium. The graphical results enhance the viewing experience and also offer a new platform for sponsorships and interactive advertising. The output can also be adapted for viewing on the web, gaming consoles and mobile handsets. SportVU’s technology can also used for automatic indexing of sports video.

Televisa, Mexico‘s largest broadcaster, has successfully tested SportVU technology for player-tracking during soccer broadcasts. SportVU software is easily adaptable to other sports, including American football, ice hockey, cricket and more.

About SportVU Technology

SportVU technology is non-intrusive. In-stadium cameras are mounted in a single location to capture the action. SportVU applies pattern recognition and video motion tracking to produce the live, in-game data. The setup and operation is extremely simple. The use of commercial, off-the-shelf PCs increases reliability and reduces cost. The computers perform complex functions including automatic camera calibration, image segmentations, “blob” analysis, localization, and motion prediction. SportVU delivers more interesting and relevant information to television viewers. Applications for mobile, web and gaming consoles are currently in development.

About SportVU

Founded in 2005, SportVU is an Israel-based start-up company focused on improving the quality of sports coverage. Its principals have extensive experience in innovative technologies including visual intelligence, automatic interpretations systems, computer graphics, broadcast graphics and virtual sets.

For more information about SportVU at IBC 2007 or to book a private demonstration, please contact galoz@sportvu.com

For further information, please contact:

North and South America

Janice Dolan, Zazil Media Group

janice@zazilmediagroup.com

Tel: +1 (617) 817 6595

Europe, Middle East, Asia

Gal Oz, SportVU

galoz@sportvu.com

Tel: + 011 972 9 766 5437