“Harry Potter” Turns to AvatarLabs for Online Advertising Campaign
Tarzana, CA, July 11, 2007- “Harry Potter” has turned to AvatarLabs, a full-service motion graphics and online design studio for the entertainment industry led by noted creative director/designer Rex Cook, to design, create and deliver the online advertising campaign promoting the just released Warner Bros. Pictures feature film “Harry Potter and the Order of the Phoenix.”
AvatarLabs‘ clients for this project were Warner Bros. Interactive Marketing executives Don Buckley, Senior Vice President, Michael Tritter, Vice President, and Andrew Stachler and Cindy Gonzalez, Directors.
AvatarLabs specializes in the creation of online rich media and enriched websites, which are designed to offer internet users additional information and interactive features while promoting major movie releases.
For “Harry Potter and the Order of the Phoenix,” AvatarLabs created the Online Advertising Campaign. The darker mood of this classic is being carried out online via a series of clever roadblocks, along with rich and streaming video ads. The film was released July 11th.
Mr. Cook said, “We truly enjoy working closely with our talented clients at Warner Bros. to develop and implement highly creative and challenging online promotional campaigns. As a client, they support our desire to innovate and experiment, and we feel the results are always better for it.”
The AvatarLabs creative team behind the Online Banner Campaigns
for “Harry Potter and the Order of the Phoenix” include:
Rex Cook, Creative Director
Laura Primack, Senior Art Director (domestic)
Aaron Buchanan, Senior Developer
James Safechuck and Christian Widodo, Jr. Developers
Designers: Ogy Durham, Eko Widodo, Paul Berry, Donna Arrogante
& Kyle Whitacre
Marlene Toyama, Senior Producer (Harry Potter)
ABOUT AVATARLABS:
Founded in 2001 by Executive Creative Director Rex Cook, AvatarLabs is one of Hollywood‘s most successful motion graphics and online design studios. Mr. Cook is the winner of a DGA “IMAC” (Internet Movie Advertising Creative Showcase) Award for Creative Excellence.
In addition to the new “Harry Potter,” current AvatarLabs projects also include “Ratatouille,” “Ocean‘s 13,” “Fantastic Four 2,” “Daywatch”, and “Surf‘s Up”. During the past year, high profile AvatarLabs projects have included creating online campaigns for “Pirates of the Carribean,” “300,” “Borat,” “Night at the Museum,” “Happy Feet,” and many others. AvatarLabs is located at 5924 Melvin Ave, Tarzana, CA, 91356. The phone is 818/401-0500. For more information, please visit www.avatarlabs.com
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