The Briefing Room

THE BRIEF:

In this :60 spot, Smoke & Mirrors NY creates a world beyond windows for global network, Ricoh. A Japanese employee has the daunting task of completing an important report in one day. We see the document traversing his company‘s worldwide hubs via the web, as he enjoys a night of sushi and karaoke. As we travel the globe, the sun through the office windows slowly sets from country to country, remaining a beacon for those working on the report. In the morning, the employee delivers the finished document to his boss. Looking like a hero and having done little, the importance of collaboration and power of technology are proven.

FROM Smoke & Mirrors:

In every scene with windows, what lies beyond has been added and art directed in post. It was shot specifically with this in mind and reflections were captured in each scene in order to realize the illusion believably.

View Media: Smoke & Mirrors NY Client Media Center

CREDS:

Client: Ricoh

Spot Title: Sun

Air Date: August 2007

Agency: Lowe/NY

CD: Fernanda Romano

Art Director: Raj Kamble

Copywriter: Stephen Lundberg

Head of Integrated Production: Dominic Ferro

Producer: Josh Litwhiler

Prod Company: Believe Media

Director: Albert Kodagolian

EP: Gerard Cantor

Post/Effects: Smoke & Mirrors/NY

Lead VFX Artist: Brad Scott

VFX Support Artist(s): Jason Cunningham, Sam Caine

VFX Producer: Paul O‘Beirne

Head of Production: Cary Flaum

Editorial: Final Cut

Editor: Amanda James

Producer: Lily Crowley

Music: Squeak E Clean

Audio Post: Sound Lounge

Mixer: Eric Warzecha

About Smoke & Mirrors:

Founded by Creative Director Sean Broughton, CEO Penny Verbe and CTO Mark Wildig lead the New York and London-based design, animation and VFX studio Smoke & Mirrors. It has been synonymous with creativity, originality, and innovation since its inception.

Smoke & Mirrors has always succeeded because of its collaborative approach, building strong creative relationships with directors, producers, agencies and clients alike.

Each office fully is networked together with complementary systems allowing the facilities to share resources, expanding local capacity. Close involvement with manufacturers and developers has kept Smoke & Mirrors at the forefront of technology and on all levels.

Smoke & Mirrors diverse range of projects include: feature films from ranging from Harry Potter to James Bond, award winning commercials, music videos and television.

For additional information, please contact: xtrainfo@trustcollective.com