The Briefing Room

TEWKSBURY, Mass.–(BUSINESS WIRE)–Avid Technology, Inc. (NASDAQ: AVID) today announced that a vast majority of post production teams used one or more Avid® systems to create television programs that earned more than 75 nominations at the 59th Primetime Emmy Awards. The Emmy-nominated shows spanned a wide range of both cable and network programming, nearly all of which took top honors across 17 Outstanding Picture Editing and Outstanding Program categories. From first-time nominees and winners such as 30 Rock, to repeat honorees such as The Sopranos, post production professionals continue to select Avid systems as the tool of choice to achieve creative excellence.

“We were always exploring different editorial approaches to find the best way to tell the story, and Avid systems allowed us to do this easily without compromising the quality of the work or missing our deadlines,” said Lynne Whitlock, Emmy nominee in Outstanding Single-Camera Picture Editing For a Drama Series for The Sopranos. “We used Avid editing and shared-storage systems for the entire run of the series, and this was the best way we could share material, manage media from past seasons, work collaboratively to exchange ideas, and make each episode as dynamic as possible.”

Graham Sharp, vice president and general manager of Avid‘s Video division, said, “Year after year, our customers set the bar in creative achievement with their tremendous success at awards venues - and once again, we‘d like to congratulate them on their continued success at this year‘s Emmy Awards. These nominations not only represent the best in domestic U.S. television, but also programming that has a worldwide appeal - and in many cases, is the result of collaboration with production companies abroad. Whether in Hollywood, New York or London, creative teams know they are supported by an ever-evolving Avid workflow designed to foster collaboration and creativity.”

Among the many nominated works for Outstanding Picture Editing and Outstanding Program that were created with Avid systems, Emmy winners included titles such as The Amazing Race, Dexter, The Office, Ghosts of Abu Ghraib, Kathy Griffin: My Life On The D-List, and Two and a Half Men. For the complete list of 2007 Emmy nominees and winners that used Avid systems, please visit: http://www.avid.com/emmys.asp

The winners of the Creative Arts and Primetime Emmy Awards were announced on Saturday, September 8, and Sunday, September 16, respectively.

About Avid Technology, Inc.

Avid Technology, Inc. is the world leader in digital nonlinear media creation, management, and distribution solutions, enabling film, video, audio, animation, games, and broadcast professionals to work more efficiently, productively, and creatively. For more information about the company‘s Oscar®, Grammy®, and Emmy® award-winning products and services, please visit: www.avid.com.

© 2007 Avid Technology, Inc. All rights reserved. Avid, Digidesign, Film Composer, and Pro Tools, and are either registered trademarks or trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. Avid received an Oscar statuette representing the 1998 Scientific and Technical Award for the concept, design, and engineering of the Avid Film Composer® system for motion picture editing. Digidesign, Avid‘s audio division, received an Oscar statuette representing the 2003 Scientific and Technical Award for the design, development, and implementation of its Pro Tools® digital audio workstation. Oscar is a trademark and service mark of the Academy of Motion Picture Arts and Sciences. Emmy is a registered trademark of ATAS/NATAS. Grammy is a trademark of the National Academy of Recording Arts and Sciences, Inc. All other trademarks contained herein are the property of their respective owners.

Avid Technology, Inc.

DoShik Wood, 978-640-5261

DoShik_Wood@avid.com