The Briefing Room

Hollywood, CA, September 28, 2007- Renowned Hollywood entertainment marketing agency Lussier has significantly extended its client services by adding full-scale print advertising through a strategic partnership with Zinger! Creative, and has launched a Live Action Production Group. Concurrently, the company has restructured itself into seven operating groups, and has delivered its most recent promotional campaigns for many high profile television programs. Lussier partners Lynne Lussier and Chris Stonich made the announcements.

Through a strategic partnership with Zinger! Creative, a newly formed company founded by noted television advertising executive Michael Rothenberg, Lussier becomes a true, full-service marketing agency. Zinger! Creative will essentially become Lussier‘s Print Group, and will specialize in all aspects of trade and consumer print advertising, including outdoor, consumer media, packaging and trade press, etc.

Lynne Lussier and Chris Stonich said, “We are extremely pleased to announce to our clients the addition of full-scale print advertising to our marketing mix. Lussier‘s partnership with Mike Rothenberg‘s Zinger! Creative allows us the ability to provide fully branded solutions–across all media–to our clients for the first time. Mike brings over 15 years of experience in television advertising. He has a strong background in all creative aspects of trade and consumer advertising campaigns, and is well versed in everything from print design to extensive client relations. Our new relationship with his Zinger! Creative represents a real asset to our clients.”

Added Rothenberg, “Very few entertainment marketing agencies have the capability of providing the conception, production and implementation of promotional campaigns across multiple platforms. Most clients don‘t have the time to manage these creative assets through these various processes. The addition of Zinger!‘s print expertise to Lussier‘s award winning promotional specialties elevates this strategic partnership to a higher playing field.”

Lussier has also launched a Live Action Production Group, led by Tim Gray, Vice President, Creative Director and Head of Production. Current projects from this group include “High School Musical 2” for ABC/Disney Cable Network Group — along with interstitials promoting that same show– with recent other projects including “The Guy‘s Choice Awards” for Spike TV, and additional promos for Spike TV, Sony Pictures Television and ABC.

Concurrent with today‘s announcements, Lussier has now restructured itself into seven operating groups–On-Air, Print, Live Action Production, Radio, New Media, Motion Graphics and L2, the company‘s Post Production Group, specializing in hi definition post.

Recent promotional projects from Lussier‘s On-Air Group, spearheaded by Lynne Lussier and Chris Stonich, include those for ABC TV‘s Fall 2007 return of “Desperate Housewives” and “Grey‘s Anatomy,” Fox‘s return of “American Idol,” the launches of ABC‘s “Big Shots,” “Samantha Who?,” “Private Practice,” “Pushing Daisies” and “Dirty Sexy Money,” NBC‘s launch of “Bionic Woman,” Fox‘s debut of “Back to You” and “The Sarah Connor Chronicles,” The CW‘s launch of “Gossip Girls,” a recently aired “Desperate Housewives” special for ABC, and USA Network‘s campaign to promote new episodes of “Law & Order: Criminal Intent” (a series which previously aired on NBC.)

Lussier‘s Radio Group, led by Lussier Executive Vice President Richard Basis and company Creative Director Jared Stone, recently produced numerous radio promo spots for such clients as ABC, TNT, TBS and Fox Network. New radio campaigns include those promoting the new TV series “Pushing Daisies,” “Private Practice,” “Dirty, Sexy, Money,” “Gossip Girls,” and the returning series “Ugly Betty,” “Grey‘s Anatomy” and “Dancing with the Stars.” During summer 2007, the Radio Group produced campaigns behind huge ratings winners “The Closer” and “Saving Grace.”

Lussier‘s Motion Graphics Group is helmed by Scott Lauritzen, who serves as Senior VP and Creative Director. Current projects from this group include the main title sequence for a recent “Desperate Housewives” TV special.

Lussier‘s New Media Group, which encompasses promotional campaigns for Online, Mobile, TiVo, and other Interactive Media outlets, is led by Chris Stonich.

L2, Lussier‘s Post Production Group, specializing in hi-def, provides post production services for the other operating groups of Lussier, and also services outside projects as an independent, state-of-the-art post production resource for the entertainment community. L2 offers complete HD DS Nitris and Symphony Nitris suites, color correction, graphics and full Protools audio capabilities.

ABOUT ZINGER! CREATIVE:

Zinger! Creative was formed in late 2006 by noted television advertising executive Mike Rothenberg. Before launching Zinger!, Rothenberg was Senior Vice President, Television Advertising, for Kaleidoscope Creative Group, Beverly Hills. Primarily a theatrical marketing company for 30 years, Rothenberg launched Kaleidoscope‘s television division in 2005. His clients there included 20th Television, Buena Vista Television, Lifetime TV, New Line Television and Warner Bros. Television, among others. From 1998-2005, Rothenberg held a series of progressively senior positions with Johnson & Murphy Advertising, Los

Angeles. His clients during these years included 20th Television, Buena Vista Television, Paramount Television, ABC Cable Networks, UPN, Sony Pictures Television, and Warner Bros. Television. For more information, please see www.zingercreative.com

ABOUT LUSSIER:

Since its founding by Lynne Lussier in l996, with Chris Stonich joining as partner in l998, Lussier has become renowned as one of the premiere entertainment marketing agencies in the U.S. The company specializes in the conception, production and finishing of high profile promotional campaigns for its clients encompassing all media, through its seven operating groups: On-Air, Print, Live Action Production, Radio, New Media, Motion Graphics and L2/Post Production.

Among Lussier‘s high profile clients are ABC, NBC, Fox, The CW, Disney, Warner Bros. Worldwide Television, Sony Pictures Television, USA Networks, Lifetime, and Spike TV, to name just some.

Lussier is the winner of dozens of industry awards and honors. Most recently, the company was the winner of four 2007 Promax Awards for promotional campaigns, including two for “Lost,” one for “Grey‘s Anatomy” and one for the TV movie “The 9/11 Commission Report.”

Lussier is located at 3330 West Cahuenga Blvd., Los Angeles, CA, 90068.

The phone is 323/ 878-1960 and the web is www.lussier.tv

###