The Briefing Room

SECAUCUS, NJ (Sept 28, 2007) – Panasonic, the market and technology leader in Plasma HDTVs, announced today that Southern California‘s Pechanga Resort and Casino has purchased five Panasonic 103-inch Plasma displays–the world‘s largest Plasma display on the market–to provide its guests and poker players with the latest in large format high definition viewing.

Hanging ten feet above ground in Pechanga‘s 18,000-sq. ft. poker room, Panasonic‘s 103-inch Plasmas provide sharp image quality and motion control, ensuring that Pechanga maintains its state-of-the-art edge in the competitive casino industry. This purchase signals a trend where bigger may not only be better, but cost effective, too.

“Our goal is to support our customer‘s efforts in creating environments that integrate bigger displays on which people can experience the High Definition lifestyle,” said Andrew Nelkin, president of Panasonic Professional Display Company. “Pechanga Casino‘s purchase of five Panasonic 103-inch Plasmas – the world‘s largest – supports that premise. And our ability to provide superior customer service and support to customers like Pechanga, including our exclusive Panasonic Concierge Service, reinforces our objective to be the leading supplier of high quality Plasmas for commercial applications.”

According to Rod Luck, vice president of information technology, “Pechanga has always been in the forefront of technology and innovation. With the purchase of the 103-inch displays from Panasonic, Pechanga maintains its AAA 4 Diamond image with these new state of the art displays. Since Pechanga has one of the biggest Poker rooms in Southern California, the Panasonic Displays provide our customers with entertainment value unequaled anywhere in the industry. With the support of Panasonic‘s support team and Pechanga‘s IT and facilities departments, the Plasma displays were easily installed and operational. This purchase has been very cost effective and we will be looking at more innovations like this in the future.”

The 103-inch Plasma provides a stunning widescreen progressive display featuring full HD pixel resolution of 1,920 horizontal x 1,080 vertical and a contrast ratio of 5,000:1. It has an effective display area of approximately 89” wide by 50” high, which is equivalent in size to four 50-inch Panasonic plasma displays.

Panasonic’s signature built-in, multi-function slots allow users to easily add and update the display with different combinations of optional boards to meet practically any application. The unit features built-in functions such as image-enlarging and advanced dual picture mode for powerful multi-feed systems.

About Panasonic Professional Display Company
Panasonic Professional Display Company, a division of Panasonic Corporation of North America, is responsible exclusively for the professional digital display business. Based in Secaucus, NJ, Panasonic markets a broad line of digital and other electronics products for consumer, business and industrial use. The company is the principal North American subsidiary of Matsushita Electric Industrial Co., Ltd. (NYSE: MC) of Japan, and the hub of Panasonic‘s U.S. branding, marketing, sales, service and R&D operations. Panasonic‘s exclusive Panasonic Plasma Concierge program for professional and consumer owners of Panasonic Plasmas is administered through its Virginia-based Call Center which has been recognized as a Certified “Center of Excellence” by the Center for Customer-Driven Quality™ at Purdue University.For more information on Panasonic Professional Display Company, please visit www.panasonic.com/proplasma.

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Contact:
Bill Threlkeld
The Phelps Group
(310) 752-4400, ext 105
threlkeld@thephelpsgroup.com