The Briefing Room

THE BRIEF:

Andrew Douglas of Anonymous Content brings us another successful installment in the Toyota Tundra series. This time the tough truck is put to the test by a giant dual-pendulum apparatus. The truck‘s engine is gunned as the vehicle takes off - the first pendulum is released. Having to stop on a dime, the swinging weight narrowly misses shattering the windshield. As the second pendulum begins its plummet, the Tundra triumphs as it takes off without getting totaled from behind.

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VISIT ANONYMOUSCONTENT.COM

THE CREDS:

Client: Toyota Motor Sales, Inc.
Spot Title: Wrecking Hammer
Air Date: October 2007

Agency: Saatchi & Saatchi/LA
ECD: Harvey Marco
CD: Erich Funke
Art Director: Roya Partovi
Copywriter: Kim Genkinger
Dir of Integrated Production/Multimedia: Damian Stevens
Senior Producer: Gil DeCuir

Prod Company: Anonymous Content
Director: Andrew Douglas
EP: Andy Traines
EP/Head of Commercials: Dave Morrison
Head of Production: Sue Ellen Clair
Producer: Tony McGarry

Editorial: Spotwelders/LA
Editor: Robert Duffy
EP: David Glean
Producer: Justine Smollan

Telecine: Company 3
Colorist: Stefan Sonnenfeld
Producer: Taryn Mackprang

Post/Online/Finishing: SEA LEVEL
Online Artist: Brian Buongiorno
EP: Carolina Wallace

Sound Design: Noises Digital
Sound Designer: Kim Christensen

Shoot Location: Barstow, CA

About Anonymous Content:

Anonymous Content is an industry-leading production and management firm that leverages its unrivaled reach and access to talent to create and produce innovative content across all its divisions: Film, Integrated, Commercials, Music Video, Television, and Talent.

Anonymous Content was formed in 1999 by a collaboration of business and creative minds responsible for developing some of the industry‘s most respected entertainment and branded content. In launching the firm, founders Steve Golin, Dave Morrison, Gore Verbinski, and David Fincher combined their unique talents, distinct vision for the future of content creation, and unmatched industry access. Since then, Anonymous has been able to extend its reach across entertainment, exercising its capacity to package talent and mine literary material from deep and powerful resources.

Company principals have developed longstanding direct relationships with talent, talent agencies, advertising agencies, domestic and international distributors, and broadcasters, reinforcing their ability to assemble the right team for any project. They create compelling and entertaining content while facilitating the development, production, and distribution of programming through both traditional and emerging media channels. The firm is currently in production of an impressive slate of highly-anticipated feature films and is responsible for producing films such as Babel and Eternal Sunshine of the Spotless Mind. Its commercial arm has been part of many of the industry‘s most successful campaigns, as well being at the forefront of the evolution of brand integration campaigns such as BMW Films. The Anonymous team now consists of more than 100 full-time employees at its Culver City, New York, and London offices.

About Saatchi & Saatchi LA

Saatchi & Saatchi LA‘s dream is to positively influence U.S. popular culture. Since its founding in 1975, the West Coast office of Saatchi & Saatchi has been creating world-famous creative ideas on behalf of its clients. In 2006, the agency‘s innovation played a vital role in Toyota‘s selection as Marketer of the Year by Advertising Age and BrandWeek and as Media Client of the Year by MediaPost magazine. Saatchi & Saatchi LA is the agency of record for Toyota Motor Sales, U.S.A., and it also serves Toyota Dealer Associations and Procter & Gamble. The LA office is the third largest in the global network of ideas company Saatchi & Saatchi, part of Publicis Groupe.

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