The Briefing Room

Los Angeles, CA, November 12, 2007 — Buster, a conceptual design studio helmed by Executive Creative Director Jonas Morganstein which specializes in the creation and production of original animation for the advertising and broadcasting industries, has been retained by the Fox Broadcasting Company (FOX) to develop, design and produce an unprecedented animated teaser campaign promoting the upcoming new FOX series, “Terminator: The Sarah Connor Chronicles.â€? Buster is a division of Stun Creative; Stun Creative co-presidents Mark Feldstein and Brad Roth made the announcement.

This new promo campaign launched in mid-September and continues for the next two months. The new series will premiere on FOX on January 14, 2008.

ABOUT BUSTER’S WORK ON
“TERMINATOR: THE SARAH CONNOR CHRONICLES:�

Buster’s work for the teaser campaign promoting “Terminator: The Sarah Connor Chronicles� is comprised of a four-phased Lower Thirds Campaign and a Sports Interrupter Campaign.

Lower Thirds are ads which run at the bottom of the screen during the course of a television show. For the first phase, Buster animated the famed glowing “Red Eyes� of the Terminator robot. These initial Lower Thirds regularly played during a number of FOX programs. The red eyes slowly appeared and then disappeared without explanation – a very radical tease approach that immediately sparked Internet buzz. The second, third and fourth phases of the Lower Thirds Campaign later evolved, with promos that revealed more detailed red eyes, hints of the iconic Terminator metallic skull, and then a prompt for viewers to visit the show’s promotional website, www.takebackthefuture.com

For the Sports Interrupter promotional Campaign produced by Buster,
FOX’s NFL football broadcasts appear to be interrupted, as, suddenly, the home television viewer sees the Terminator’s “point of viewâ€? – scanning the crowd during a game. It appears that the Terminator is looking through the stands, aggressively seeking either Sarah Connor or John Connor. After the spots end, there is a return to the normal sports program. These “Interrupterâ€? ads continue to air during FOX’s NFL broadcasts.

Michael Vamosy, Senior Vice President, Design, FOX, said,
“We asked Buster to team up with us on this project and they understood right away that we wanted to approach this from a completely different viewpoint. Everything about our ‘Terminator: The Sarah Connor Chronicles’ campaign needed to immediately capture viewer attention. Buster tapped into the subtlety we were trying to convey. To collaborate with a group of talented designers who understand where we are coming from adds to the success of a unique project like this.�

Buster’s Jonas Morganstein elaborates on the football tie-in campaign, “FOX challenged us to contribute renegade marketing approaches. In a brainstorm session, Kurt Spenser and our designers came up with the idea that the ‘Terminator’ “subvert� FOX football broadcasts to search for Sara and John Connor in the bleachers. We all knew it was a winning idea. It’s a cross-marketing guerilla ad that nails the target audience for the ‘Terminator’ franchise and leverages FOX’s best of breed sports coverage. FOX jumped on it right away.�

Morganstein adds, “Our goal was to start up the buzz and attract the leading edge ‘Terminator’ fans, while also piquing the interest of a broader audience for this exciting new property. We had a blast working with FOX to develop the look and feel of this new campaign, which truly exemplifies ‘guerrilla marketing’ at its best.�

BUSTER CREDITS:

Jonas Morganstein, Executive Creative Director & Executive Producer
Kurt Spenser, Creative Director & Head of Production
Brandon Pleus, Line Producer

ABOUT “TERMINATOR: THE SARAH CONNOR CHRONICLES� SERIES:

Executive producers Josh Friedman (“War of the Worlds�), David Nutter (“Supernatural,� “Smallville�) and C2 Pictures (“Terminator 3: Rise of the Machines�) bring to television an intense new drama based on the celebrated heroine of the “Terminator� movies: Sarah Connor.

At the end of “Terminator 2: Judgment Day,� Sarah vanquished the liquid metal Terminator sent from the future to kill her teenage son, John. Sarah and John now find themselves alone in a very dangerous, complicated world. Fugitives from the law, they are confronted with the reality that still more enemies from the future, and the present, could attack at any moment.

“Terminator: The Sarah Connor Chronicles� reveals what happens when SARAH (Lena Headey, “The Brothers Grimm,� “300�) stops running and goes on the offensive against an ever-evolving technological enemy bent on destroying her life, and perhaps the world. Her son, 15-year-old JOHN CONNOR (Thomas Dekker, “Heroes�), knows that he may be the future savior of mankind, but is not yet ready to take on the mantle of leadership that he’s told is his destiny.

Directed by David Nutter and produced by Warner Bros. Television and C-2 Pictures, “Terminator: The Sarah Connor Chronicles� represents an exciting reinvention of the “Terminator� franchise, in which the strong and intrepid Sarah discovers that protecting her son and stopping the rise of the machines is more difficult than she had ever imagined.

ABOUT BUSTER:

Launched in 2004 by co-presidents Brad Roth and Mark Feldstein as a division of their noted advertising agency Stun Creative, Buster is a conceptual design studio specializing in original animated content for the advertising and broadcast industries. Led by Executive Creative Director Morganstein, Buster provides its clients with a one-stop solution, by developing and delivering dynamic ideas driven by innovative imagery that always tells a story.

Buster’s core services include design, animation and live action direction for TV commercials, TV show opens and network packages. The studio’s work has become renowned internationally for its “Sometimes Dramatic, Sometimes Quirky, but Always Intriguing� style.

Among Buster’s clients are HBO, Ford, Food Network, Bravo, Lincoln, HGTV, MTV, UPS, ESPN, Hasbro, FX and AMC to name a few.

Buster is located at 5757 Wilshire Blvd, Suite # 600, Los Angeles, CA, 90036. The phone is 323/904-4867, and the web is www.busterdesign.tv

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