The Briefing Room

Avid Chief Marketing Officer Greg Estes discusses the announcement that the company would not be going to NAB and the “New Thinking” marketing strategy for the company going forward—including simplifying the editing product line, reducing the price of the software version of Media Composer, and improving focus on the education marketplace. Digital Content Producer’s Jan Ozer was there to capture audio from the announcement as it was made. To listen to the announcement, click here.