The Briefing Room

The creative team at Outside was called on to provide editorial, graphics and color for the exciting new Spring ’08 re-launch campaign for popular retailer Old Navy. Working closely with Old Navy’s VP of Marketing/Creative Director Landis Smithers, as well as ad agency Chandelier, the four-spot campaign was unveiled on Valentine’s Day (Feb 14th) with the launch of the 60-second “Urban Explorer,” as well as two 30-second versions of the same spot. “Pattern Play,” the second spot in the campaign launches today.

To view the new commercial, go to: http://tinyurl.com/22ceaf

For “Pattern Play,” Outside provided editorial via Jeff Ferruzzo, graphics by Jaime Lamond and color by Alex Bickel. Shot on location in Buenos Aires, “Pattern Play” is one of four spots with :30 and :60 versions, which will be seen on the air, while extended versions (up to 2 or 3 minutes in length–called Episodes 1-4) can be viewed at the Old Navy website: www.oldnavy.com/next.

Credits:

Client: Old Navy

Spot Titles:

“Urban Explorer” 2-3 min, :60, :30 (broke February 14, 2008)

“Pattern Play” 2-3 min, :60, :30 (broke March 13, 2008)

“Road Trip” 2-3 min, :60, :30

“Neon Nights” 2-3 min, :60, :30

Advertising Agency: Old Navy Marketing/San Francisco/California and Chandelier Creative/ New York/NY

VP Marketing/Creative Director: Landis Smithers

Sr. Director Broadcast/Exec. Producer: Connie Bang

Art Director: Richard Christiansen

Associate Producer: Sara Fisher

Production Company: Supply and Demand/LA

& Film Planet/ Buenos Aires/ Argentina

Director: Landis Smithers

Executive Producer/S&D: Kira Carstensen

Executive Producer/Film Planet: Karin Stuckenschmidt

Line Producer/Film Planet: Juan Legnani Pemoff

Production Supervisor: Michael Manacop

Cinematographer: Darius Khondji

RED Camera Tech: Michael Mansouri

HD Tech: Tadd Sackville-West

Where shot: Buenos Aires/Argentina

Editorial Company: Outside Editorial/New York /NY

Editor: Jeff Ferruzzo

Senior Cutting Assistant/Technical Advisor: Jerome Wilson

Assistant Editor: Erik Emond

Postproduction Company: Outside Editorial/New York /NY

Colorist: Alex Bickel

Online: J.Matthew Jacob

Graphics/Animation Company: Outside Editorial/New York/NY

Graphics/animation: Jaime Lamond

Audio Post: Berwyn Audio/New York/NY

Audio Engineer: Eric Thompson

Music Production Company: Media Creature

Executive Producer: Sharal Churchill

Outside Editorial is an independent postproduction boutique based in Soho, offering advertising agencies a world-class, collaborative roster of editorial and design talent, cutting edge technology, and exceptional client services. Its client roster includes such prestigious companies as Jaguar, Kraft, Verizon Business, Volvo, Schering-Plough, and Bluefly.com, to name a few.

www.outsideedit.com