The Briefing Room

GenArts, Inc., a leading provider of visual effects plug-ins for the film, broadcast and video industries, will be featuring their entire range of plug-ins at NAB 2008 being held April 14-17 at the Las Vegas Convention Center. Visitors to booth SL14516 will be given demonstrations of the latest versions of Sapphire Plug-ins, a collection of over 200 image processing and synthesis effects that natively integrate with leading editing and compositing systems.

The newly released FxPlug version of Sapphire featuring native support for Final Cut Pro, Final Cut Express and Motion will be showcased at NAB, in addition to current versions on: Autodesk Compositing & Editing Systems and Combustion; Avid AVX Products; Adobe After Effects and Premiere Pro; and Apple Shake. GenArts will also be showing a technology preview of Sapphire Plug-ins for OFX products, slated to be released later in 2008. The OFX version will be available on a number of host platforms, including Nuke and Toxik, and will feature all 200+ effects that have made Sapphire the standard in high-end visual effects creation.

About GenArts, Inc.

Founded in 1996 in Cambridge, Mass., GenArts, Inc. is the premier provider of digital visual effects plug-ins for the film, broadcast and video industries. Their product, Sapphire Plug-ins, equips digital artists with a collection of over 200 state-of-the-art image processing and synthesis effects such as: Glows, EdgeRays, LensFlare, Lightning, FilmEffect, Warps and Textures. The effects seamlessly integrate into a number of editing and compositing systems including: Adobe® After Effects®, Premiere® Pro and Premiere® Elements; Apple® Final Cut Pro®, Final Cut Express®, Motion® and Shake®; Avid® AVX Products; Autodesk® Compositing & Editing Systems and Combustion®; Eyeon® Fusion®; and Quantel® generationQ products.

Sapphire Plug-ins have become the industry standard for high-end visual effects creation by providing unrivaled image quality, a unique organic look, and ease of use. They have been used extensively in an array of television programs, music videos and feature films, including: Pirates of the Caribbean 1, 2, and 3, Spider-Man 1, 2 and 3, Superman Returns, The Chronicles of Narnia, The Lord of the Rings trilogy, Star Wars – Episode I, II and III, Sin City, The Matrix trilogy, X-Men 1, 2 and 3, Titanic, Lost and CSI.

Additional GenArts product information can be found at www.genarts.com.

©2008 GenArts, Inc. All rights reserved. GenArts and Sapphire Plug-ins are registered trademarks of GenArts, Inc. All other trademarks mentioned herein belong to their respective owners.