The Briefing Room

Santa Monica, CA – (April 1, 2008) — POP Sound Mixer Peter Rincon added the final thrill to a new action-packed Range Rover Spot entitled “Set Free.” The new commercial for Young & Rubicam/Irvine broke in mid-March, and will continue to air throughout the spring.

To view the new spot, visit: ftp://hype08:hype08@ftp2.popsound.com

“Set Free” takes viewers on a sporting adventure, traversing from the depths of the sea, cliffs and caves, and frozen barren lakes. Touting the tagline “Designed For The Extraordinary,” the spot showcases the Range Rover Sport alongside fearless sportsmen: a base jumper, a free diver and an ice-boater. The spot begins with a montage sequence of the men mentally preparing for their daring acts. When the Range Rover engine revs up, the action heats up; the sportsmen dive, jump, and peel-off, respectively. Now, the Range Rover is speeding through the spiraling desert mountain roads. The spot culminates when the parachute is deployed and the ice boat hits peek speed. Suddenly, the screen fades to black, reading the line ”Have You Ever.”

Credits:

Client: Land Rover

Spot Title: Range Rover “Set Free”

Airdate: March 13, 2008

Agency: Young & Rubicam Brands, Irvine

Executive Creative Director: Anthony di Biase

Group Creative Director: Miles Turpin

Associate Creative Director: Jeff Heath

Associate Creative Director: Brian Morgan

Account Director: Stephanie O’Curran

Executive Producer: Christopher Coleman

Production Company: H S I

Director: Gerard de Thame

Executive Producer: Maddi Carlton

Executive Producer: Fabyan Daw

Director of Photography: Mick Coultier

Editorial Company: Union Editorial

Editor: Jim Haygood

Executive Producer: Michael Raimondi

Senior Producer: Megan Dahlman

Assistant Editor: Paul Plew

Visual FX & Postproduction Company: a52

Executive Producer: Ron Cosentino

Producer: Heather Johann

Lead Flame Artist: Simon Scott

Flame Artists: Marty Taylor, Michael Bliss, George Cuddy, Carlos Morales

After Effects Artist: Cladia YiLeon

Postproduction Company: The Syndicate

Colorist: Beau Leon

Music: Hum

Creative Director: Jeff Koz

Executive Producer: Debbi Landon

Producer: Chanel Scott

Composer: Hirotaka Matsuoka

Sound Designer: Dan Hart

Audio Post Company: POP Sound

Mixer: Peter Rincon

Executive Producer: Susie Boyajan

About POP Sound:

Elegant without being stuffy, POP Sound provides impeccable levels of service, combined with state of the art technology in a beach house chic environment. In a Mediterranean villa, 7 blocks from the Ocean, some of the best talents in the industry have been working since POP’s inception in 1994. For Commercials and Advertising, POP Sound features the talents of Mixers Mitch Dorf, Peter Rincon, Stephen Dickson, Zac Fisher and Tim West. This award-winning team of Mixers has recently completed commercial projects for such clients as Nike, Coke, Mastercard, Michelin, Mini, Bud.TV, GM, HP, Netflix, Xnergy, Xbox and Ford.

www.popsound.com