The Briefing Room

LA JOLLA, CA – High‐end cartoon effects for video are no longer the exclusive domain of Hollywood big boys thanks to video special effects creator NewBlue, Inc. Now anyone using leading desktop video software can take advantage of this free plugin download to “toonup” live‐action video with NewBlue Cartoonr, the company’s fast, easy and free way to give scenes a cartoon look. Users seeking effects for Adobe Premiere, Apple Final Cut Pro, Avid Liquid, Adobe After Effects, Avid Media Composer, Avid Xpress Pro, Canopus Edius, Pinnacle Studio and Ulead VideoStudio can download this free video effects plugin at http://www.newbluefx.com/cartoonr.

Inspired by those stylized television ads for a major brokerage firm, NewBlue chief technology officer Todor Fay led his team in designing a lightweight, flexible free video plugin that instantly applies a hand‐drawn, cartoon‐like effect to live video. Explains Fay, “With NewBlue Cartoonr, users can combine intriguing artistic effects with the power of live action. This free cartoon

effects plugin rivals products costing hundreds of dollars.”

Although valued at $250, NewBlue is offering NewBlue Cartoonr free of charge to users of all leading desktop video editing platforms. Designed as a video effects plugin, NewBlue Cartoonr integrates directly into the Adobe Premiere Elements, Adobe Premiere Pro, Adobe After Effects, Apple Final Cut Pro, Avid Liquid, Avid Media Composer, Avid Xpress Pro, Canopus Edius, Pinnacle

Studio, and Ulead VideoStudio product lines.

When asked why the company would make NewBlue Cartoonr available at no cost to users, Fay replied, “What better way to show the video editing community the power of NewBlueFX? We’re quite convinced that once users try NewBlue Cartoonr, they’ll come back for more. And with over 100 more effects, filters and transitions in our NewBlueFX collection of video effects

plugins, we’ve got plenty more to offer them.”

Part of the NewBlueFX line of audio and video effects plugins, NewBlue Cartoonr offers a rich palette of preset cartoon styles and provides powerful control over drawing and painting techniques. Its elegant user‐interface, a NewBlueFX trademark, allows fine tuning of both drawing and painting techniques, resulting in a rotoscoping effect. In addition, NewBlue Cartoonr features controls for blending in the original image to create artistic effects with ease.

Users can download NewBlue Cartoonr, the free video effects plugin, at http://www.newbluefx.com/cartoonr beginning April 14, 2008.

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About NewBlue, Inc.

NewBlue, Inc. develops innovative audio, video and multimedia technologies for leading companies throughout the world. Founded in early 2002, NewBlue creates and licenses a range of proprietary technologies‐‐ including a series of NewBlueFX video technologies, the NewBlue Audio Engine and Audiomatrix technology platform‐‐ that meet the varied multimedia needs of

mid‐and large‐sized companies. Experienced developers, musicians, artists, and software professionals with a unique and commanding set of skills, experience and talent comprise the NewBlue team.

The company unveiled its NewBlueFX product line in 2006 to meet the needs of digital video editing enthusiasts. The NewBlueFX collection of software plug‐ins includes special audio and video effects, such as audio filters, noise reduction, equalization, compression and dozens of sophisticated graphic filters and transitions. To date, the NewBlueFX line includes 5 audiooriented

plug‐in collections and 7 video‐oriented effects and transitions collections for the Adobe Premiere, Avid Liquid, Avid Media Composer, Avid Xpress Pro, Pinnacle Studio and Sony Vegas desktop video product lines.

For further information on NewBlueFX and NewBlue Cartoonr, please see http://www.newbluefx.com/media‐kit.html