spark Makes Hallmark Movie Channel HD Sizzle
Los Angeles – June 3, 2008 – Hallmark Channel recently turned to Los Angeles-based creative group spark to develop a high-impact launch presentation for the unveiling of Hallmark Movie Channel in HD. The image spot, which features classic family theatricals, Hallmark Hall of Fame presentations, Hallmark Channel original movies and special events now in crystal clear high-definition (HD), announced the channel’s April 2 launch.
“spark’s work on the re-design of Hallmark Channel made them the natural choice to create the presentation for our new HD Movie Channel,” said Marvin Dorson, Senior VP, Creative Services for Hallmark Channel and Hallmark Movie Channel. “Elaine and the spark creative team know and understand our quality family content and the goals of our organization and they did a wonderful job in promoting all of the attributes of the new Hallmark Movie Channel in HD.”
Demonstrating the quality and depth of television viewing that characterizes HD, spark created a playful montage of the Hallmark Movie Channel in HD original movies, mini-series and feature films to air on the new HD platform. The solution utilized footage from a live action shoot directed by Cantwell which included a cast of a variety of characters to reinforce the family-focused brand strategy. The creative agency also expanded upon the channel’s signature graphics and brand language to create a complete package in addition to custom music composition for the three-minute presentation.
“Our team knew the importance of introducing the benefits of high-definition television within the context of the family viewing experience,” said Elaine Cantwell, founder of spark. “The knowledge and understanding we learned from our recently completed re-design project for Hallmark Channel informed the creation of this sizzle reel into the world of high-definition.”
About spark
Committed to harnessing the creative spark through emotive and thought provoking brand communication, spark blends unique vision, effective strategy and innovation together in the development of creative solutions for media clients. Raising the creative bar of the broadcast design industry, spark creates a broad range of groundbreaking, award-winning identity packages. For more information on the company and its clients, visit www.sparkcreativeinc.com.
About Hallmark Movie Channel HD
Hallmark Movie Channel, the second linear channel from Crown Media Holdings, simulcast in SD (Standard Definition) and HD (High Definition), is a 24-hour cable network dedicated to bringing viewers the greatest family movies of all time with a mix of classic theatrical films, presentations from the acclaimed Hallmark Hall of Fame library, original Hallmark Channel movies and special events. In today’s crowded television landscape, the network is a unique and captivating entertainment experience, providing programming that families can watch together. For more information on Hallmark Movie Channel, please visit www.hallmarkmoviechannel.com.
Credits, artwork and QT files available upon request.
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PRESS CONTACT:
Kristien Brada-Thompson/Priority Public Relations – Los Angeles
p. 661-964-0333; e. kristien@prioritypr.net
