The Briefing Room

Dallas, TX – June 17, 2008 – Stephen Arnold Music, the pioneer in composing sonic branding—original music, tones and sound effects—for networks, television stations, advertising agencies and film companies around the world, has delivered the world’s first Indie Band News Package. The 15 themed music collection was developed for local stations to use during their newscasts and features live, album-style music recorded with an array of independent musicians, a complete change from the programmed music typical to most news media today.

“Our tagline with the Indie Band News package is ‘listen to what your viewers are listening to,’� said Stephen Arnold. “This music package is different from anything else traditionally characteristic to television news today. It’s genuine live music that reflects what audiences are listening to on their own radios and MP3 players. I am confident that both stations and their viewers are going to love it.�

Featuring an ensemble of live musicians, the Indie Band News package is a unique mixture of live guitars, drums and bass. All songs are branded with a memorable 3-note hook, and capture distinct moods and emotions associated with various aspects of a newscast. The collection includes three new opens, breaking news, weather, sports, investigative, community, health, somber, election, other franchise elements and even sounders for stations to brand their various social networks.

To experience the difference and check out the Indie Band News package please visit: http://www.stephenarnoldmusic.com/indie/.

About Stephen Arnold Music

As a multiple Emmy, Addy and Promax Gold award-winning music production company, STEPHEN ARNOLD MUSIC has over 15 years of success in delivering the sounds that make a difference to networks, television stations, advertising agencies and film studios the world over. The company’s Sonic Branding approach to music production – blending original music compositions with distinct tones and special audio effects – is at the core of its promise of amenable staff and quality service in delivering the sounds of success for your next broadcast project. For more information on the company, please visit http://www.stephenarnoldmusic.com.

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Media Contact:

Melissa Ford, Priority Public Relations

(661) 964 0333, melissa@prioritypr.net