The Briefing Room

At the BDA North America Design Awards June 19th presentation at the 2008 PROMAX & BDA International Conference in The Grand Ballroom of The New York Hilton Hotel, FlickerLab, the New York-based design and animation studio, won two statuettes, a Gold and a Bronze.

These wins are representative of the range of creative work FlickerLab provides its clients and were awarded for:

GOLD for Art Direction & Design (PSA): “The Bad Fats Brothers”

With their TV PSA, a Flash animated web short and their design and animation for Porter Novelli’s client the American Heart Association’s “Bad Fats Brothers” website, FlickerLab helped educate the AHA audience about trans and saturated fats. Sat and Trans clog your arteries and raise your bad cholesterol with those big helpings of fried chicken, juicy cheese burgers and crispy fries, butter and biscuits, steak and a loaded potato, and tempting donuts and flaky pastries. You don’t have to look hard to find this tempting duo - they are usually hanging out in restaurants, grocery stores and vending machines. “Don’t let them break your heart.” Visit the American Heart Association site BadFatsBrothers.com to meet Sat & Trans, check out their menu and downloads, and view the webisode. From there users can get more fat-sensible information at the main information website AmercianHeart.org/FaceTheFats.

The FlickerLab creative team included:

Creative Director/Voice Director: Harold Moss

Executive Producer: Tammy Walters

Senior Producer: Melissa Johnson

Animation Director: Nikolay Nachev

Designers: David Michael Friend, Scott Gursky, Max Porter

Storyboards: Tom Conner, Nikolay Nachev

Flash Animators: Nikolay Nachev (lead), Phil Lockerby, Nicholas Bertonazzi, Chris Siemasko, Tom Smolenski, Frank Digregorio, Anand Nunnally-Duncan, Simon Ampel

After Effects: Brian Cox

Coordinator: Scott Brewster

Representing Porter Novelli (Washington, DC) were:

VP Interactive/Creative Director: Ken Buraker

Freelance Illustrator/Character Designer: Kirsten Ulve

BRONZE for Corporate Programs: “How I Like My Time, Inc.”

FlickerLab designed, animated and composited a 1:23 corporate video for Time Inc., the leading magazine publisher in the world. Screened for Time’s advertisers, the video promotes the vibrancy of the multi-platform publishing company’s popular brands and successful franchises that extend to online, television, cable video on demand, satellite radio, mobile devices, events and branded products.

An homage to Dr. Seuss’ (Theodor S. Geisel) Green Eggs and Ham, as actor Mario Cantone asks “how do you like your Time Inc.?” FlickerLab’s animation promotes a variety of titles displayed on a variety of platforms accessible on a train, on a plane, on a beach, out of reach, in a box, etc. But mostly, we like Time Inc. brands “lots, and lots and lots.”

FlickerLab’s creative team included:

Creative Director/Director: Harold Moss

Executive Producer: Tammy Walters

Character/Background Designer: Ryan Sias

Producer: Franklin Zitter

After Effects Artists/Compositors: Devon Clark, Bryan Cox

2D Animators: Phil Lockerby, Alisa Harris, Nick Bertonazzi, Adam Sacks

Representing Time Inc. Studios were:

President: Paul Speaker

VP/Executive Producer: Ken Yagoda

General Manager/Series Producer: Karen Stewart

Producer: Angie Grant

Post Production Supervisor: Rob Hammer

Editor of Mario Cantone footage: Lance Cain

“We are very proud because these BDA awards reflect the strength of the work we are doing in broadcast design, and helps highlight the profile we built for ourselves over the last couple of years and the incredibly strong team we have here at FlickerLab. The work was on-air and on-line and every win involved storytelling, our trademark. We used these opportunities to tell a story, and that is what connects with the viewer,” stated FlickerLab Founder/Creative Director Harold Moss.

About FlickerLab:

FlickerLab is a production and design company that specializes in the creation of live-action, special effects, graphics, design, comedy and animation of all types across all platforms. FlickerLab, through its alliances, also offers high-end editorial, color correction, and HD finishing and effects. FlickerLab’s broad talent pool of directors, designers, artists, animators, writers, and puppeteers create television commercials, on-air graphics/titles, web and mobile content, and television programming for a wide variety of clients.

Recent FlickerLab projects include two animated pilots for Playhouse Disney, two animated pilots for Cartoon Network’s Adult Swim, a highly successful viral short for Planned Parenthood, a series of live-action and animated DVDs for Hooked on Phonics, award winning animated PSA campaigns for the American Heart Association and Comedy Central, the award winning AMC Monsterfest network branding, animation and graphics for the last three Michael Moore films, a weekly online animated show for Sports Illustrated, creating and producing the animated web series This Modern World, among many others.

The company’s portfolio also includes high profile work for media and entertainment companies including A&E Networks, Bravo, Discovery Home, Disney Channel, Lifetime, Lions Gate Productions, MTV, Nickelodeon, Planned Parenthood, The Cartoon Network and The WB, and product/service companies including Bassat Ogilvy, Continental Airlines, Grey Worldwide, Johnson & Johnson, McCann Erickson, Microsoft, and Procter & Gamble, among many others.

FlickerLab is headquartered at 7 West 18th Street, 4th floor, New York, NY 10011. For additional information, or to see a reel, contact Managing Partner/Executive Producer Tammy Walters at Tammy@flickerlab.com or by phone at 212 560-9228. Visit the FlickerLab website at www.flickerlab.com