Massive Software To Host Events During SIGGRAPH 2008

Raz Public Relations August 7th, 2008

“Massive House Party”, User Group Meeting, and Demonstration Suite Coincide with Los Angeles SIGGRAPH Conference

Los Angeles, CA — Massive Software, developer of the artificial intelligence-driven animation system Massive, will be in Los Angeles during the SIGGRAPH 2008 conference, showcasing their latest product updates and unique customer projects at special events to be held throughout the show.

“We’ve had a solid presence on the show floor at SIGGRAPH for the past five years, and we plan be part of the show again next year,” said Diane Holland, CEO, Massive Software. “This year, as a thank you to our customers and supporters, we decided to put our energy toward what we are calling our ‘Fun things happen in Hotels’ approach to the conference. We’ll be in a penthouse suite at the Westin serving food and cocktails, we’re hosting an amazing party with VICON House of Moves at a hotel on the Westside, and in true LA style we’ll be shuttling people back and forth from our suite to the convention center in stretch limos.”

Demonstrations are available at the Massive demo Suite 3260 at the Westin Bonaventure Hotel on the days the show is open. Limousines will be available near the shuttle line and will run between the hotel and the Westin Bonaventure during Massive’s suite hours.

Westin Bonaventure Hotel — Suite 3260

404 South Figueroa St., Los Angeles, CA 90071

Massive Suite Hours:

Tuesday, August 12 1:00pm to 7:30pm

Wednesday, August 13 11:00am to 7:30pm

Thursday, August 14 11:00am to 4:30pm

Massive will also be hosting a private User Group Meeting, where the company will discuss new product developments and host special guest presentations by Pixar, Dreamworks Animation, and other Massive customers.

Last but not least, by invitation only Massive will be co-hosting “The Massive House Party” with VICON House of Moves at LA Westside hotspot Custom House Hotel.

About Massive

Academy Award®-winning Massive is the revolutionary 3D animation system that incorporates procedural animation and artificial intelligence. Massive is used by animation and visual effects artists to explore the new world of creative opportunities that AI-enabled characters make possible.

Agents are 3D characters that have a fuzzy logic AI “brain” and the natural senses of sight, sound and touch which enables them to interpret and react autonomously to the world around them. Agents can be just about any character you can imagine from humanoids, birds, animals and insects to inanimate objects such as cars.

The intuitive interface of Massive allows artists to interactively control and direct agents providing highly realistic, directable and emotive performances.

About Massive Software

Massive Software is the leading creator of artificial intelligence-based 3D animation systems. Massive was founded when Stephen Regelous programmed a unique piece of software for director Peter Jackson to make creation of complicated visual effects scenes involving hundreds of thousands of digital characters a practical reality, and has since become the ubiquitous crowd animation solution for film and television. Regelous garnered a Scientific and Engineering Award for Massive from the Academy of Motion Picture Arts and Sciences in 2004.

For more information, please contact Massive North America (+1 310-837-7878), New Zealand (+64 9-3030-030), Europe (+44 20 7096 1605) or visit www.massivesoftware.com.