The Briefing Room

Bicoastal International Crossroads is pleased to announce the addition of Midwest native Director/DP Ryan Gaw to their ever-expanding Commercial division roster. Ryan’s recent commercial credits include spots for major auto brands Porsche and Audi. For two years straight, Gaw worked with Carmichael Lynch on the Harley-Davidson account, directing all of their work which included: twenty plus commercials, three product videos, and a national integrated effort for the new Dark Custom. Gaw credits this experience with impelling his effort to expand upon his personal passion of shooting beautiful sheet metal. His early resume includes National car campaigns via Drive Thru Minneapolis as well as independent efforts for The Discovery Channel. Gaw has DP’d for many of the top commercial directors such as Jake Scott and Michael Kabelnikoff, as well as camera assisting for celebrity cinematographers such as Academy Award Winner Robert Richardson, Max Malkin and Dana Christiansen. Ryan’s experience has not been limited to the commercial industry; previous music video credits include Will Smith, Bo Bice, De la Soul, and Alien Ant Farm.

Crossroads’ Los Angeles-based Executive Producer Michael Fekete comments on the recent addition, “Ryan fills a solid niche position here at Crossroads in the art of sheet metal shooting. He excels at capturing beautiful film with a European eye in art direction. Ryan’s use of natural light and tendency to try new techniques in an already established genre is refreshing. He truly represents the next generation of pure sheet metal auteur and his clever and conducive use of shadows, lighting and reflections in his work with Audi and Porsche places him in a unique setting all his own.”

Gaw adds, “The difference between my work and other’s is I put emphasis not only on the obvious need for proper lighting of the vehicle, but also the framing of a shot relative to the architecture the vehicle is in. I use sheet metal as a mirror of the environment. It’s an added touch my clients seem to appreciate, and heightens the overall stylistic image of the car. I feel like I’ve come home. I got my start in this business as a camera assistant in 1996 on a Crossroads job. They were very generous to me, giving a young kid a break, and now, some 12 years later, I’ve signed to their roster which is pretty cool.”

Gaw’s love for photography dates back to childhood dreams and likely initiated his study of cinematography at Montana State University. Gaw began his stint as a Director of Photography in 2003 and what followed has defined him as the promising director he is today. It was while working through Montana Artist Agency that Ryan mounted a passion for shooting cars. Working his way up the ladder has not been easy; however, joining Crossroads has given Gaw the means through which he can continue his work. In regards to his new home Gaw comments, “So many companies have come and gone but Crossroads is still pushing creative boundaries across all their divisions. They are a stand-up group with a great reputation.” This youthful director’s work keeps with Crossroads’ vision to provide high-end, constantly-evolving, inventive content.

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About Crossroads:
A multimedia and content creation firm, Crossroads offers a clear vision, innovative leadership, and unparalleled reach into the entertainment talent pool. With headquarters in New York, Los Angeles, Chicago, London, and an affiliate office in Toronto, Crossroads has six divisions: Film, Television, Commercials, Music Videos, New Media, and Creative Services. All offer exclusive talent featuring some of the world’s top directors, show creators, writers, and producers.

Founded in 1989, Crossroads has been a consistent leader in the development and production of feature films and television programming, as well as producing award-winning commercial and music video content for top-tier brands, agencies and performing artists.

For more, go to www.crossroadsfilms.com

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