The Briefing Room

LOS ANGELES (SIGGRAPH Booth #521) – Several of Sony’s highest-profile technologies were highlighted across the SIGGRAPH 2008 Conference last week.

The Sony technologies on display ranged from 4K SXR® ultra-high resolution projection systems to the Cell/B.E. (Cell Broadband Engine™) for multimedia computing applications such as computer graphics and scientific visualization that require massive data quantities to be processed.

“The production community is relying more on high-powered processing and interactive technologies for visualization, motion picture animation, simulation, CAD/CAM work and post-production,” said Andre Floyd, marketing manager for SXRD systems at Sony Electronics. “The Cell technology is driving a range of diverse applications, from our Playstation3 system to now production for motion pictures and visual effects end-to-end workflows. Sony’s 4K SXRD projector is the ideal device to display the full power of the Cell processor.”

In the Sony exhibit, an SRX-S110 SXRD projector was used as the display device for the presentations and demonstrations of the Cell processor in various applications.

Sony’s SXRD 4K technology was used to display demonstrations of the BCU-100 computing unit, the first product in Sony’s new ZEGO™ family of Cell platform technologies, and a high-performance, one-rack unit, highly power efficient server.

The new technology was shown in conjunction with Sony’s SXRD 4K projector, to demonstrate an end-to-end, acquisition to display process.

At SIGGRAPH, Silicon Graphics Inc. (SGI) used the SRX-S105 projector, a 5,000 lumen model, to demonstrate the power of its Pixel Fusion visualization system to drive multi-window displays in a 3-dimensional space.