The Briefing Room

New York, NY – (August 21, 2008) — Euro RSCG called on the diversely talented team at Outside Editorial to complete editorial, graphics and VFX for “Switches,” the latest spot touting the new Jaguar XK-XKR coupe/convertible. Edited by Outside’s multiple AICE Award-winning editor Neil Gust, the new Jaguar commercial began airing earlier this summer nationwide.

To view the new spot, visit: http://tinyurl.com/54te7b

The new adrenaline-rushed commercial for Jaguar captures the spirit of highway-romance going 0-60 in 4.9 seconds – in a Jaguar XK-XKR. Outside Editorial helped realize the overall feel of the spot by interweaving sleek typography and graphic stimulation inspired by both the XK-XKR’s aesthetic and the ambience of the open highway. Highlighting the sheer power and artistry of the XK-XKR’s bold body and big engine, the spot is a revved-up testament to the Jaguar slogan, “Dramatic design in motion.”

Credits:

Client: Jaguar/Ford Motor Company

Spot Title: “Switches”

Advertising Agency: Euro RSCG/NY

Creative Directors: Alicia Johnson, Hal Wolverton

Executive Producer: Erik Iversen

Producer: Jason Heller

Associate Producer: Chris Muldoon

Editorial Company: Outside Editorial/NY

Editor: Neil Gust

Assistant Editor: Matt Jacob

Senior Post Producer: Jen Sienkwicz

Postproduction Company: Outside Editorial/NY

Colorist: Alex Bickel

Online Editor: Matt Jacob

Visual Effects Company: Outside Editorial/NY

Flame Artist: Renee Tymn

Graphics Designer: Jacques Levet

Audio Post: Berwyn Audio/ NY

Engineer: Eric Thompson

Outside Editorial is an independent postproduction boutique based in Soho, offering advertising agencies a world-class, collaborative roster of editorial and design talent, cutting edge technology, and exceptional client services. Its client roster includes such prestigious companies as Jaguar, Kraft, Verizon Business, Volvo, Schering-Plough, and Bluefly.com, to name a few.

www.outsideedit.com

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