BLUE ROOM REFRESHES HISTORY™ GRAPHICS FOR NETWORK’S INTERNATIONAL CHANNELS
On the heels of their award-winning collaboration on the HISTORY™ refresh earlier this year, Blue Room has been tapped to create an international version of the graphics package. AETN International, the international sales division of HISTORY, turned to the New York-based creative services agency to convert all domestic HISTORY refresh graphics to international formats and standards taking into account multiple time zones, languages, different alphabets and alphabets that read right to left. Blue Room provided the network with After Effects toolkits with separate aspect ratios for different regions/countries including: 4×3 PAL and NTSC, 16×9 PAL and NTSC, 1080i @ 59.97fps HD, and 1080i @ 50fps HD. The refresh began its roll out internationally in September and will be completed by January 2009.
Blue Room’s promotion package included endpages, logo resolve, opening animation, transitions, tune-in-bars, full screen mortises, and text cards. The on-air package included program bumpers, lower third identifiers, web throw, promo bug, generic banner, and a credit bed.
Now available in over 140 countries in more than 225 million TV households, HISTORY is the only international television network devoted exclusively to historical programming, featuring compelling original, non-fiction specials and series that bring history to life in a powerful and entertaining manner across multiple platforms. The network provides an inviting place where people experience history in new and exciting ways, enabling them to connect their lives today to the great lives and events of the past that provide a blueprint for the future.
Brian Aumueller, Creative Director of Blue Room, explained, “By the time we began the international package we had lived with the refresh for nearly a year. But still it was challenging and of utmost importance to maintain the integrity of the refreshed HISTORY brand across such a wide market, each country needing a modular kit. We needed a full time team virtually working around the clock, and they nailed it.”
The Blue Room creative team for this campaign included CEO/Executive Producer Chris Gargani; Creative Director Brian Aumueller; Editorial Director Dave Gargani; Senior Designer Steve Harper; Animators Leah L’Esperance and Jason Vallen; and Producer Joanna Cajigas.
Blue Room utilized Mac Pro workstations, with eight core Intel processors, running Adobe After Effects CS3, Illustrator CS3 and Photoshop CS3 as well as Alias Maya for 3D in the execution of this project
Representing AETN International were Creative Director Anne Craig and Producer Jessica Tell.
About Blue Room:
Blue Room, founded in 2002, is an award-winning creative services agency that delivers innovative, attention-grabbing design, motion graphics and production solutions for high profile clients including ABC, Animal Planet, ESPN, Fuse, History, IFC, NFL, Planet Green, RCN and Reebok, among many others.
The strong partnership Blue Room has formed with its diverse client base is largely due to the comprehensive services the company provides. From concept development to final delivery, all of the resources one could need can be found in-house including: animation, visual effects, live action production, script writing, editorial, and an in-depth understanding of branding strategies.
Blue Room is headquartered at 7 West 18th Street, 3rd floor, New York, NY 10003. For additional information, or to see a reel, contact Chris Gargani at chris@blueroomnyc.com or by phone at (212) 243-5141. Visit the Blue Room website at www.blueroomnyc.com
###
Credit Sheet
Airdate: 9/16/08 Began world wide roll out
Title: HISTORY Refresh Graphics Package – International Version
Length: After Effects Toolkit
Graphic elements designed/produced: Blue Room’s promotion package included endpages, logo resolve, opening animation, transitions, tune-in-bars, full screen mortises, and text cards. The on-air package included program bumpers, lower third identifiers, web throw, promo bug, generic banner, and a credit bed.
Description:
Convert all Domestic HISTORY Refresh GFX to international formats and standards taking into account multiple time zones, languages, different alphabets and alphabets that read right to left. Provide them with After Effects Toolkits with separate aspect rations for different regions/countries including: 4×3 PAL & NTSC, 16×9 PAL & NTSC, 1080i @ 59.97fps HD, and 1080i @ 50fps HD
Production Company: Blue Room NYC
City/State: New York, NY
CEO/Executive Producer: Chris Gargani
Creative Director: Brian Aumueller
Editorial Director: Dave Gargani
Senior Designer: Steve Harper
Animators: Leah L’Esperance and Jason Vallen
Producer: Joanna Cajigas
Hardware/Software:
Mac Pro workstations, with eight core Intel processors, running Adobe After Effects CS3, Illustrator CS3 and Photoshop CS3 as well as Alias Maya for 3D
Client: AETN INTERNATIONAL
City/State: NY, NY
Creative Director: Anne Craig
Producer: Jessica Tell
Contact for Blue Room:
Jessica Josell
Josell Communications, Inc.
185 West End Avenue, Suite 22C
New York, New York 10023-5549
P 212 877-5560; F 212 877-6254
Email Jessica@Josellpr.com
Contact For AETN International:
Kerri Tarmey, (212) 551-1504
Kerri.tarmey@aetn.com
Related Topics: 2008 NAB Newslink, 2008 Siggraph Newslink, Content Delivery, Visual Effects, Digital Content Creation, Broadcast, News
