Crossroads and JC Penney Are American Living
The Brief:
Renowned director Mark Pellington of Crossroads directs a feel good campaign for the American Living line at JC Penney via Arcade Creative Group. The spot opens as the light of a vibrant sun cascades a swing. The mesmerizing lyrics of Brandi Carlile’s Have You Ever instill a comforting lull as American living is portrayed through a simple, leisurely scenario.
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The Creds:
Client: Ralph Lauren Advertising
Spot Titles: American Living Campaign (for JC Penney)
Air Date: October 2008
Agency: Arcade Creative Group
SVP, Video & Content Production: Chris Lenz
EVP, Creative: Adam Owett
VP, Advertising: Eric Solvin
SVP, Art Director: Chris Austopchuk
Prod Company: Crossroads
Director: Mark Pellington
EP(s): Camille Taylor, Joseph Uliano
Producer: Norman Reiss
Editorial: Spot Welders
Editor: Robert Duffy
Producer: Carolina Wallace
Musical Artist: Brandi Carlile
Song: Have You Ever
Telecine: The Syndicate
Colorist: Beau Leon
EP: Liza Kerlin
Shoot Location: Greenfield Ranch-Thousand Oaks, CA
About Crossroads:
A multimedia and content creation firm, Crossroads offers a clear vision, innovative leadership, and unparalleled reach into the entertainment talent pool. With headquarters in New York, Los Angeles, Chicago, London, and an affiliate office in Toronto, Crossroads has six divisions: Film, Television, Commercials, Music Videos, New Media, and Creative Services. All offer exclusive talent featuring some of the world’s top directors, show creators, writers, and producers.
Founded in 1989, Crossroads has been a consistent leader in the development and production of feature films and television programming, as well as producing award-winning commercial and music video content for top-tier brands, agencies and performing artists.
For more, go to www.crossroadsfilms.com
For more info, ping TRUST: 646.452.3388 (NY) | 310.451.5153 (LA) | trustcollective.com
