Anonymous Helps Make It Easy To Be Green For Wal-Mart
The Brief:
Using cold-water laundry detergent or switching to CFL light bulbs may not seem like big ways of going green, but when 200 million Wal-Mart shoppers make those changes, the positive impacts on the environment can be huge. In the latest spot from Anonymous Content director Brett Morgen via The Martin Agency, Wal-Mart sends a thank you out to those doing their small part to make the world a greener place.
Morgen’s exquisitely shot Thanks From A Girl finds a precocious youngster playing on a pristine shoreline. As she carves out a message in the sand, she thanks Wal-Mart customers the world over for doing their part to make the world a greener place for future generations. With it dedication to the environment and low prices, Wal-Mart has made going green more affordable than ever.
The Creds:
Client: Wal-Mart
Spots Title: Thanks From a Girl
Air Date: April 2009, in-store only
Agency: The Martin Agency
SVP/CD: Joe Alexander
Sr. AD: Adam Stockton
Sr. Copywriter: Trent Patterson
EP: Brett Alexander
Producer: Shelley Eisner
AP: Katie Chirgotis
Prod Company: Anonymous Content
Director: Brett Morgen
EP/Head of Commercials: Dave Morrison
Head of Production: Sue Ellen Clair
Producer: Richard Berman
Production Supervisor: Jessica Lee
Editorial: Rock Paper Scissors
Editor(s): Kirk Baxter, David Brodie
EP: Carol Lynn Weaver
Producer: Mike Goble
Music: Beacon Street Studios
Producer: Adrea Lavezzoli
Audio Post: Eleven Sound
Mixer: Jeff Payne
About Anonymous Content:
Anonymous Content is an industry-leading production and management firm that leverages its unrivaled reach and access to talent to create and produce innovative content across all its divisions: Film, Integrated, Commercials, Music Video, Television, and Talent.
Anonymous Content was formed in 1999 by a collaboration of business and creative minds responsible for developing some of the industry’s most respected entertainment and branded content. In launching the firm, the founders combined their unique talents, distinct vision for the future of content creation, and unmatched industry access. Since then, Anonymous has been able to extend its reach across entertainment, exercising its capacity to package talent and mine literary material from deep and powerful resources.
Company principals have developed longstanding direct relationships with talent, talent agencies, advertising agencies, domestic and international distributors, and broadcasters, reinforcing their ability to assemble the right team for any project. They create compelling and entertaining content while facilitating the development, production, and distribution of programming through both traditional and emerging media channels. The firm is currently in production of an impressive slate of highly-anticipated feature films and is responsible for producing films such as Babel and Eternal Sunshine of the Spotless Mind. Its commercial arm has been part of many of the industry’s most successful campaigns, as well being at the forefront of the evolution of brand integration campaigns such as BMW Films. The Anonymous team now consists of more than 100 full-time employees at its Culver City, New York, and London offices.
More info: TRUST
646.452.3388 (NY) | 310.451.5153 (LA)
trustcollective.com
