Rabbit and Ogilvy Get To The Heart Of The Matter For BCBS
The Brief:
In a series of engaging new spots for Blue Cross Blue Shield via Ogilvy, Rabbit director Matt Ogens focuses his lens on the small business owner.
Each of the three spots: Motor, Excel and Farm are poignant slice of life ads that peer into the daily routines of the independent entrepreneurs whose business lives thrive on the well being of their employees. Ogens’ direction draws us in with heartfelt tales of everyday Americans making a living doing what they love. Picturesque visuals frame stories of bakers, motorcycle enthusiasts and shipping experts, all of whom take pride in providing excellent service to their customers, and affordable, high quality medical benefits to their employees.
The Creds:
Client: BCBS
Spot Title: Motor, Excel, Farm
Air Date: August 2009
Creative Consultants: Ogilvy Durham
Creative Director: Christine Gill
Associate Creative Director: Kevin Mooney
Writer: Heather Apple
Art Director: Kristen Hiegel
Sr. Art Director: Carolin Harris
Producer: Herb Campbell
Prod Company: Rabbit
Director: Matt Ogens
DP: Dion Beebe
EP(s): Douglas Howell, Anura Idupuganti
Producer: Scott Ludden
Editorial: Company X
Editor: Barney Miller
Music: Dream Artists
Composer: Matt Kajcienski
About Rabbit:
Throughout literature, folklore and pop culture, the Rabbit is known to be a mischievous sort. An upstart. A shape-shifter. The loveable prankster. We created Rabbit as a rogue collective of directors, technologists, fine artists, writers, animators, designers and experience builders. Using emerging and traditional media production we create entertaining stories to promote engaging conversations between people and brands.
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