The Briefing Room

Brand new development partner unleashes Stereo3D Toolbox; Stereoscopic mastering for After Effects and Final Cut Pro

Boston, MA – August 26, 2009 – Noise Industries, developer of visual effects tools for the postproduction and broadcast markets, announced that new development partner, Dashwood Cinema Solutions, has released its first FxPack; Stereo3D Toolbox for Stereoscopic 3D mastering. Created by Dashwood Cinema Solutions founder, Tim Dashwood, Stereo3D Toolbox is an FxFactory powered plug-in designed to work with Adobe® After Effects® CS3 / CS4, Apple® Final Cut Pro®, Apple® Motion® and Apple Final Cut® Express applications. With Stereo3D Toolbox, artists can easily output their media to a wide range of Stereoscopic 3D formats (side by side, over/under, checkerboard, interlace, anaglyph) as well as manage the demuxing of side by side, interlace and over/under formatting. Comprehensive compositing features and capabilities include keyframeable x, y, z-axis convergence, individual left/right eye scale, color correction, selective flip/flop, reframing and “auto scale� compensation.

“Stereo3D was the main buzzword at this year’s NAB convention,� says Niclas Bahn, director of business development, Noise Industries. “It is definitely the hot topic of the year. We are ecstatic to expand our network of plug-in developers and adding the capabilities of Stereoscopic workflow to our product line.�

“I have been waiting years for someone to develop a Stereoscopic 3D mastering solution for both After Effects and Final Cut Pro,� says Tim Dashwood. “The efficiency and stability of the FxFactory platform allowed me to easily build a Stereo3D plug-in that supports all of the various 3D monitors. I am excited to be a part of the FxFactory family and continue to develop new applications to enhance our user base.�

Stereo3D Toolbox FxPack Feature Highlights
• Input formats: separate left/right, side by side, over/under & interlace
• Output formats: side by side, over/under, interlace, checkerboard, anaglyph
• Customizable Anaglyph controls (Red/Cyan, Blue/Yellow, Green/Magenta)
• Convergence controls for x, y, z axis and individual left eye/right eye zoom
• Auto Scale function automatically compensates for convergence settings
• Master Reframing function for scaling and x/y reframing
• Individual Image controls for balancing left and right eyes to each other
• Flip, Flop & Swap controls for both eyes (ideal for beam-splitter 3D rigs)
• Split Field feature to maintain resolution of converged text in over/under mode
• Fully compatible with YouTube’s new “yt3d:enable=true� tag
• Accepts input from clips acquired with a DSLR and the Loreo 3D Lens in a Cap as well as
products such as Cineform®’s neo3d or the Inition Stereobrain Processor
• Support for super-white
• Presets can be saved to hard drive for future use

Availability and Pricing of Stereo3D ToolBox FxPack
Stereo3D Toolbox FxPack can be purchased at http://www.stereo3dtoolbox.com/ for $389 USD. A watermarked Stereo3D Toolbox demo can be downloaded from the Noise Industries website (http://www.noiseindustries.com).

Adobe® After Effects CS3, Apple Final Cut Studio 2 and Apple Final Cut Express 4 users can also sample hundreds of other FxFactory plug-ins by downloading the free 15-day trial version of FxFactory from: http://www.noiseindustries.com/fxfactory.

About Noise Industries Development Partners
FxPacks are developed by Noise Industries and its partners using the Noise Industries FxFactory Pro plug-in manager. The FxFactory Pro Plug-in Manager provides broadcast designers a user-friendly development tool to create additional effects plug-in packages for Adobe After Effects, Apple Final Cut Studio and Final Cut Express applications.

About Tim Dashwood
Tim Dashwood is the founder of Dashwood Cinema Solutions, as well as a seasoned cinematographer, director and editor. He has been shooting Stereoscopic photos as a hobby for the last decade and has more recently focused on Stereo-cinematography. Dashwood has served as a cinematographer for five feature length films, countless short films and music videos, including a number in Stereo3D. Dashwood’s current projects include a stereoscopic feature-length film.

About Dashwood Cinema Solutions
Dashwood Cinema Solutions is a division of 11 Motion Pictures Limited, a Toronto, Ontario, Canada-based production company that specializes in previsualization, music videos and film production. For additional information about 11 Motion Pictures and Dashwood Cinema Solutions, please visit http://www.11MotionPictures.com and http://www.DashwoodCinemaSolutions.com.

About Noise Industries, LLC
Established in 2004, Boston, Massachusetts-based Noise Industries is an innovative developer of visual effects tools for the postproduction and broadcast community. Its products are integrated with popular non-linear editing and compositing products from Apple, Adobe and Avid. For more information about Noise Industries, please visit: http://www.noiseindustries.com.

Press Contact
To schedule a press briefing or request a product review; please contact Kathleen Langlois or Janice Dolan at:

Zazil Media Group
Kathleen Langlois
(p) +1 413 374 7655
(email) kathleen@zazilmediagroup.com

Zazil Media Group
Janice Dolan
(p) +1 617 817 6595
(email) janice@zazilmediagroup.com