The Briefing Room

Initiative to Focus on Evolving Editorial Workflow, Enhancing Skill Sets with Planar Tracking Skills

GUILDFORD, UK (September 29, 2009) — Imagineer Systems (www.imagineersystems.com) announced today that it has launched a series of free training sessions and has bolstered its online tutorials as part of a new customer training initiative focused on expanding editors’ and VFX artists’ skill sets, while also demonstrating the newest advances in motion tracking, replacement and stabilization with tools such as mocha, mocha for After Effects and mocha for Final Cut.

With this announcement, Imagineer Systems has opened registration for its New York City training session being held on October 8th, 2009, as well as for its Los Angeles session being held on October 15th, 2009. The Company also announced today that has significantly enhanced its online tutorial offerings on www.imagineersystems.com, and is offering new training content developed by Imagineer product specialists, as well as by such VFX industry experts as Ben Heusner of Curious Turtle.

“We’re placing a big emphasis on education and training, beginning in an aggressive way during the month of October, and continuing for as long as necessary to ensure our customers are well prepared to tackle new opportunities with new tool sets,â€? said Ross Shain, chief marketing officer of Imagineer Systems. “The title of ‘editor’ is taking on new meaning as traditional editors are increasingly tasked with newer and more complex challenges – challenges that our planar tracking technology is designed to handle with ease. By taking our mocha family directly to the users in these major market cities, we’re showing them first hand just how easy their workflow can be when they integrate these new skill sets.â€?

October is Education Month in NYC and LA
Imagineer Systems will be holding free training sessions during October in New York City and Los Angeles at which editors, VFX artists and designers will receive in-depth training and hands-on experience using Imagineer’s planar tracking tools in real-world exercises. Seating is limited and attendees are required to register online at the Imagineer Systems web site as soon as possible. Details of the October training sessions follow:

New York City:
When: Thursday, October 8, 2009
Where: 133 West 21st Street (Between 6th and 7th Avenue)
Room #212C, 2nd Floor
212.592.2598

Los Angeles:
When: Thursday, October 15, 2009
Where: New Media
6150 Santa Monica Blvd.
Los Angeles, CA
323.957.5000

To register, please visit www.imagineersystems.com.

About mocha
mocha is an award-winning stand alone 2D tracking tool packed with features that help editors and VFX artists tackle more complex jobs and enable them to finish projects within Final Cut. The tracker in the mocha family of VFX tools is based on Imagineer Systems’ unique 2.5D Planar Tracking technology, which is significantly more robust than traditional point trackers typically found in today’s editing systems. mocha enables users to obtain high quality tracks, even in situations where objects are moving out of frame, lack detail, motion blur and heavy grain.

About Imagineer Systems 
Imagineer Systems Ltd innovates and markets next-generation visual effects solutions for film, video and broadcast post production markets.    Imagineer Systems has made its mark on such marquis Hollywood blockbuster productions as Casino Royale, Pirates of the Caribbean and Harry Potter. Imagineer’s desktop product line consists of monetâ„¢ – placement station, mokeyâ„¢ – removal station, motorâ„¢ – roto station, mochaâ„¢ – tracking station, mocha for After Effectsâ„¢ – planar tracker for Adobe After Effects, and mocha shape for After Effects – the new rotoscoping shape import plug in for After Effects users. Imagineer Systems was founded in 2000 and its headquarters is located in Guildford, United Kingdom.  For more information visit www.imagineersystems.com.