The Briefing Room

Gorgeous@Anonymous Content director Tom Carty puts his sophisticated lensing skills to work in the latest series of spots for the iconic household cleaner Pine-Sol, via DDB, San Francisco. In the stunningly shot Visitor (:60) and Balcony (:30), Carty gives the original Pine-Sol lady a high fashion, glossy makeover as a sultry femme fatale.
The Creds:

Client: The Clorox Company
Spots Title: Visitor, Balcony
Air Date: November 2009

Agency: DDB, SF
CCO: Lisa Bennett
Director of Production: Frank Brooks
CD: Chad Ackley
Art Director: Peter Barnes
Copywriter: Lisa Goodfriend
Producer: Mia Lischer

Prod Company: Gorgeous@Anonymous
Director: Tom Carty
EP: Jeff Baron
EP/Head of Commercials: Dave Morrison
Gorgeous EP: Paul Rothwell
Line Producer: Emma Wilcockson
Production Supervisor: Emrique Salcedo

Editorial: Beast
Editor: Tim Brooks
VFX/Online: Dave Burghardt
VFX Artist: Joe Macken

Music: Soundtree
Music Composer: Peter Raeburn
Music Composer: Nick Foster
Sound Design: One Union
Audio Mix: One Union
Sound Designer: Joaby Deal

About Anonymous Content:

Anonymous Content is an industry-leading production and management firm that leverages its unrivaled reach and access to talent to create and produce innovative content across all its divisions: Film, Integrated, Commercials, Music Video, Television, and Talent.

Anonymous Content was formed in 1999 by a collaboration of business and creative minds responsible for developing some of the industry’s most respected entertainment and branded content. In launching the firm, the founders combined their unique talents, distinct vision for the future of content creation, and unmatched industry access. Since then, Anonymous has been able to extend its reach across entertainment, exercising its capacity to package talent and mine literary material from deep and powerful resources.

Company principals have developed longstanding direct relationships with talent, talent agencies, advertising agencies, domestic and international distributors, and broadcasters, reinforcing their ability to assemble the right team for any project. They create compelling and entertaining content while facilitating the development, production, and distribution of programming through both traditional and emerging media channels. Anonymous is responsible for producing such features as 44 Inch Chest, 50 First Dates, Babel, Case 39, Eternal Sunshine of the Spotless Mind, Smiley Face and Rendition to name a few. Its commercial arm has been part of many of the industry.s most successful campaigns, as well being at the forefront of the evolution of brand integration campaigns such as BMW Films. The Anonymous team now consists of more than 100 full-time employees at its Culver City, New York, and London offices.

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