AmberFin appoints Quinto as Channel Partner in Australia and New Zealand

Burbank, Calif., November 17, 2009 – AmberFin today announces the addition of Quinto, Australia’s leading supplier of professional equipment for the television and post production industry to its Asia Pacific network of resellers. The announcement comes as part of AmberFin’s Partner Program created to develop and forge new channel and OEM partnerships internationally.


Under the agreement, Quinto Communications will resell AmberFin’s iCR ingest, video conversion, automated/assisted QC and transcoding software tools in Australia and New Zealand.


“Quinto Communications is a well regarded company in the broadcasting industry,” said David Abel, Worldwide Director of Partner Management at AmberFin. “Quinto has a strong heritage and reputation in the region and its market expertise will help us increase our presence in the Asia Pacific region.”


Quinto is one of Australia and New Zealand’s leading suppliers of high technology broadcasting equipment. Established in the 1960’s, the company has been synonymous with the Australian television and radio industries for over 30 years.


Further information about AmberFin’s Worldwide Partner Program and its technology and channel partners is available at: http://www.amberfin.com/about/partners/


About AmberFin iCR


AmberFin’s iCR software delivers superior image quality for HD/SD ingest, video conversion and transcoding through its multiple Emmy award-winning image processing techniques. AmberFin’s leading integrated quality control (QC), automation, asset management and tight integration with industry standard storage also offers a unique path for content owners and partners looking to reduce the costs associated with managing and distributing media for multiple revenue-generating platforms.


About AmberFin


AmberFin enables content owners to maximize the value of their TV, film and video content, from capture through to distribution, while increasing revenues, reducing costs, saving time and eliminating incompatibility issues. AmberFin iCR, with four-time Emmy-award winning technology, plays a key role in turning the content that owners have into the content their customers want. As an open standard, future proof platform that digitizes and transforms new and archived content, AmberFin iCR delivers the best quality pictures at smaller file sizes across multiple delivery platforms, including the Internet, VoD, TV, mobile and other small screen devices. AmberFin already has 100s of iCR systems in the field, and is trusted by some of the world’s most prestigious companies including Sony, NBA, Turner Broadcasting, BT, Channel 4, RTM and Warner Brothers, managing the digitization and repurposing of their content.


Privately held by Advent Venture Partners, AmberFin is, headquartered in Basingstoke, UK. More information is available at: http://www.amberfin.com


Editorial contact

Matthew Lloyd (US)

Hotwire for AmberFin

matthew.lloyd@hotwirepr.com

617-834-3146

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