CUT + RUN ENJOYS THE XBOX 360 EXPERIENCE WITH NEW CAMPAIGN BY DIRECTOR STEVE COPE
Cut + Run recently collaborated with production company Rattling Stick and agency McCann Erickson London on the new campaign for the Xbox 360 platform. Featuring the voices of Jo Whiley and Jason Flemyng with music by The Big Pink, the new creative shows the truly immersive nature of the entertainment experiences available on the Xbox 360 that advertises the new streaming movie service, being able to watch TV from Sky and great music games.
To view:
http://cutandrun.wiredrive.com/l/p/?presentation=c9cd8a91481287ab8062229ea51b90a3
The campaign was edited by Cut + Run’s Tim Hardy who previously collaborated with Director Steve Cope on a number of high profile projects including Radio 2 “Elvis,” Guinness “It’s Alive Inside” and Benadryl “War.”
Credit List:
Title: Music / Sky / Movies
Product: Xbox 360
Client: Michael Flatt – Head of Advertising Xbox EMEA
Exposure: UK, Eire + France
Length of Ads: 30, 20, 10
Ad Agency: McCann Erickson London
Creative Directors: Brian Fraser / Simon Learman
Creatives: Ben Brazier / Johnny Skinner
TV Producer: Phil McCluney
Prod Company: Rattling Stick
Director: Steve Cope
Producer: Kate Martin
Editing House: Cut+Run
Editor: Tim Hardy
Effects and Postproduction: Framestore
