UK’s Channel 4 uses ColorCode 3-D ® for 3D Week

November 18th, 2009
UK’s Channel 4 3D Week

Copenhagen, Denmark, 16 November 2009 – The ColorCode 3-D Division of Sirius 3-D has been chosen to provide the supporting technology behind 3D Week on the UK’s Channel 4, which begins on 16 November, 2009. As part of the UK-wide promotion for the event, 10 million ColorCode 3-D glasses are being given away exclusively by Sainsbury’s supermarkets – ensuring that as high a proportion of Channel 4’s audience as possible is able to view the 3-D content as intended.

From H.M. The Queen’s Coronation to magician Derren Brown, Disney’s Hannah Montana to Andy Warhol’s Frankenstein – all can be experienced with true stereoscopic depth right in your home when 3D Week airs,â€? enthuses Steen Iversen, CEO of Sirius 3-D ApS. “And if ‘Flesh for Frankenstein’ becomes too mu

UK’s Channel 4 3D <!--more--><!--more--><!--more-->Week’ /></a></div> <p>ch for you in 3-D, you can simply take off the ColorCodeViewerâ„¢ (3-D glasses) and experience it in normal 2-D. With ColorCode <!--more--><!--more-->3-D, spectators – with or without the 3-D glasses – will never see unwatchable coloured double images, as was the case with earlier systems.â€?</p> <p> Even if spectators are not wearing the glasses, they will still be able to view a coherent, watchable<br /> 2-D image with minimal artefacts. As Iversen explains, this is just one of the many benefits the ColorCode 3-D system has over competing technologies:</p> <p> “Our 3-D glasses have amber and blue filters built into them: amber for colour information, blue for depth. The great advantage of ColorCode 3-D is that, compared with the old-style anaglyph (red/green) glasses used for early 3-D movies or the polarised glasses used in<br /> 3-D cinemas today, the technology allows content to be watched using the naked eye and, in these circumstances, still provides an acceptable viewing experience.</p> <p> “Additionally, for the Channel 4 event, we developed our technology further, implementing a special broadcast processing so that anyone watching 3D Week while wearing the glasses will get a noticeable 3-D effect – not just those on a high-quality digital connection, but also those on an analogue connection, on a lower-bandwidth SD connection, or using a digital receiver connected with an antenna cable, S-video or composite rather than HDMI.</p> <p> “Furthermore, we have developed a live 3-D transmission system with ColorCode 3-D encoding in real-time, so that Channel 4 can incorporate live broadcasts into the 3D Week schedule.â€?</p> <p> During the 3D Week, Channel 4 will screen a variety of 3-D shows shot and post produced by Can Communicate. Scheduled highlights include never-before-seen footage of Queen Elizabeth II’s Coronation in 1953, which was shot in 3-D stereo and has been restored by Can Communicate with support from Sirius 3-D. There will also be a ‘3D Magic Showâ€? presented by Derren Brown and also a number of classic 3-D movies and TV experiments from the past four decades which, like the Coronation footage, have been specially converted by Can Communicate.</p> <p> Earlier this year, ColorCode 3-D technology was used in the ‘Monsters vs. Aliens’ Super Bowl promotion in the U.S., which saw 130 million glasses given away so that American football spectators could watch a TV commercial for the 3-D version of the movie at the game’s midway point. Channel 4’s 3D Week is equally significant because it will be the first time that such an extensive programme of 3-D content has been shown on British television.</p> <p> “Once you have acquired content stereographically, using two cameras, you can make a 3-D commercial in almost any format,â€? concludes Iversen. “With 3D Week on Channel 4, we aim to demonstrate to the broadcast industry not only that spectators can have a hugely enjoyable experience regardless of their home equipment setup, but also that the 3-D content creation workflow is nothing to be afraid of – on the contrary, it is established, controllable, flexible, and ready to go, right here, right now. And you no longer have to worry about spectators getting offended by blurry double imagesâ€?</p> <p> More information about Channel 4’s 3D Week campaign can be found at: http://www.channel4.com/programmes/3d-week</p> <p> ENDS</p> <p> ColorCode 3-D, the ColorCode 3-D logo and ColorCodeViewer are trademarks of Sirius 3-D ApS – ColorCode 3-D Division, Denmark.</p> <p> About ColorCode 3-D®</p> <p> Sirius 3-D – ColorCode 3-D Division is based in Kgs. Lyngby, Denmark and specialises in the development, marketing and sales of 3-D stereoscopic hardware and viewing products based on the patented ColorCode 3-D system.</p> <p> The innovative company co-operates internationally through a variety of partners with the primary aim of providing better communication and entertainment to consumers, creative professionals, companies and large cinemas and viewing studios. ColorCode 3-D takes you to the leading edge of presentation and helps to attract full attention from your customers and audience by delivering the most powerful visual experience available. </p> <p> Further information about ColorCode 3-D and its product range can be found at: www.colorcode3d.com</p> <p> Company contact</p> <p> Steen S Iversen<br /> CEO<br /> Sirius 3-D<br /> P: +45 3311 7060 – M: +45 2616 7060<br /> E: ssi@colorcode3d.com</p> <p> Svend B Sorensen<br /> Division Manager<br /> ColorCode 3-D Division<br /> P: DK: +45 3696 8770 – UK: (0) 20 3239 6770 – US: (310) 928-6590)<br /> E: sbs@colorcode3d.com </p> <p> Press contact:<br /> Katinka Allender<br /> PR Consultant<br /> Tel: +44 (0) 1491 571402 or +44 (0) 7887 711246<br /> Email: katinka@k-communications.com </p> </div><!-- entry --> <div class="subpostdata"> <p class="feeds"> <!-- syndication chicklets --> <a href="http://digg.com/submit?phase=2&url=http://blog.digitalcontentproducer.com/briefingroom/2009/11/18/uk%e2%80%99s-channel-4-uses-colorcode-3-d-%c2%ae-for-3d-week/"><img src="http://blog.digitalcontentproducer.com/briefingroom/wp-includes/images/chix_digg.gif" border="0" alt="Digg Syndication" /></a> <a href="http://del.icio.us/post?url=http://blog.digitalcontentproducer.com/briefingroom/2009/11/18/uk%e2%80%99s-channel-4-uses-colorcode-3-d-%c2%ae-for-3d-week/"><img src="http://blog.digitalcontentproducer.com/briefingroom/wp-includes/images/chix_delicious.gif" border="0" alt="Del.icio.us Syndication" /></a> <a href="http://fusion.google.com/add?feedurl=http://blog.digitalcontentproducer.com/briefingroom/wp-rss2.php"><img src="http://blog.digitalcontentproducer.com/briefingroom/wp-includes/images/chix_google.gif" border="0" alt="Google Syndication" /></a> <a href="http://add.my.yahoo.com/rss?url=http://blog.digitalcontentproducer.com/briefingroom/wp-rss2.php"><img src="http://blog.digitalcontentproducer.com/briefingroom/wp-includes/images/chix_yahoo.gif" border="0" alt="MyYahoo Syndication" /></a> <a href="http://reddit.com/submit?url=http://blog.digitalcontentproducer.com/briefingroom/wp-rss2.php"><img src="http://blog.digitalcontentproducer.com/briefingroom/wp-includes/images/reddit_icon.gif" border="0" alt="Reddit Syndication" /></a> </p> <a href="http://blog.digitalcontentproducer.com/briefingroom/2009/11/18/uk%e2%80%99s-channel-4-uses-colorcode-3-d-%c2%ae-for-3d-week/emailpopup/" onclick="email_popup(this.href); return false;" title="Email This Post" rel="nofollow"><img class="WP-EmailIcon" src="http://blog.digitalcontentproducer.com/briefingroom/wp-content/plugins/wp-email/images/email.gif" alt="Email This Post" title="Email This Post" style="border: 0px;" /></a> <a href="http://blog.digitalcontentproducer.com/briefingroom/2009/11/18/uk%e2%80%99s-channel-4-uses-colorcode-3-d-%c2%ae-for-3d-week/emailpopup/" onclick="email_popup(this.href); return false;" title="Email This Post" rel="nofollow">Email This Post</a> <p class="reltopics">Related Topics: <a href="http://blog.digitalcontentproducer.com/briefingroom/category/3d/" title="View all posts in 3D" rel="category tag">3D</a>, <a href="http://blog.digitalcontentproducer.com/briefingroom/category/broadcast/" title="View all posts in Broadcast" rel="category tag">Broadcast</a>, <a href="http://blog.digitalcontentproducer.com/briefingroom/category/case-studies/" title="View all posts in Case Studies" rel="category tag">Case Studies</a>, <a href="http://blog.digitalcontentproducer.com/briefingroom/category/company-announcements/" title="View all posts in Company Announcements" rel="category tag">Company Announcements</a>, <a href="http://blog.digitalcontentproducer.com/briefingroom/category/displaypresentation/" title="View all posts in Display/Presentation" rel="category tag">Display/Presentation</a>, <a href="http://blog.digitalcontentproducer.com/briefingroom/category/news/" title="View all posts in News" rel="category tag">News</a></p> </div><!-- subpostdata --> </div><!-- post --> <!-- You can start editing here. --> <!-- If comments are closed. --> <p class="nocomments"> <!-- Comments are closed at this time. --> </p> </div><!-- blogpadding --> </div><!-- content --> <div id="blogRightCat" class="rightCat"> <div class="blogsearch"> <table> <tr> <td align="left"> <form method="get" id="searchform" action="http://blog.digitalcontentproducer.com/briefingroom/"> <input type="text" value="Search Blog" name="s" id="s" value="Search Blog" onblur="if(this.value==

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