Beast Goes to Work for CareerBuilder.com at Super Bowl XLIV
–Editorial Facility Contributes to User-Generated Ad Campaign–
Beast, one of the country’s top editorial facilities, announced today that editor John Dingfield contributed work on three spots for the CareerBuilder.com “Hire My TV Ad” contest, with the winner, “Casual Friday,” airing during Sunday’s Super Bowl XLIV.
The :30 ads, conceived by contest finalists, were directed by Craig Gillespie for CareerBuilder’s in-house advertising team, and subjected to public voting on the CareerBuilder web site to determine which commercial would air during the big game. The ads, entitled “Casual Friday,” “Job Fairy” and the “too hot for TV” “Worst Seat,” incorporate elements of CareerBuilder’s signature use of humor and reinforce the company’s “start building” tagline.
To create the spots, Career Builder turned the finalist concepts over to its advertising team for script development. Shooting took place over the course of three days in October, and the footage was handed off to Dingfield at Beast’s Chicago facility for editing in early November. “It was very nice to have so much time to spend on the project,” Dingfield commented. “I was really able to give the material its due. The production team shot more gags and set-ups than I could ever use, so it was a definite challenge to take all of that fantastic footage and cut it down to 30 seconds.”
“It was great working with the CareerBuilder team,” Dingfield continued. “The ‘Job Fairy’ spot was fairly technically demanding, so in terms of editorial there were a bunch a moving parts. Right from the beginning they got us involved in pre-production meetings, both to ensure that everyone on the post side was on board technically, and to make certain that creatively I had enough material to play with.”
About Beast
Beast is one of the country’s top editorial facilities for commercials, music videos and web virals. With offices in Santa Monica, New York, Austin, Detroit, Chicago and San Francisco, Beast serves a global clientele with an unparalleled roster of established, award-winning editors as well as up-and-coming talent. Since opening its doors in 2006, Beast has built an impressive and varied body of work for such clients as Harpo Films, Nike, AT&T, Reebok, Southwest Airlines, GM, Toyota, BMW, Mercedes, USAF, Linkin Park and Black Eyed Peas. www.beast.tv
CREDITS
“Casual Friday”
“Job Fairy”
“Worst Seat”
Client: CareerBuilder
Richard Castellini - Chief Marketing Officer
Cynthia McIntyre - Senior Director of Advertising
Chu Chang - Marketing Coordinator
Jeff Martin - CD/Copywriter
Matt McIntyre - CD/Art Director
Ben Latimer - Producer
Brian Forrest - Writer for “Worst Seat”
Matt Gahan - Writer for “Casual Friday”
Joan Napoleon - Writer for “Job Fairy”
Production:
MJZ
Craig Gillespie - Director
David Zander - Executive Producer
Lisa Margulis - Executive Producer
Deb Tietjen - Producer
Emmanuel “Chivo” Lubezki - Director of Photography
Christian Van Fleet - Assistant Director
Production Designer - Alison Sadler
Cathi Carlton - Casting Director
Production Supervisor - Brendan Kling
Editorial:
BEAST
John Dingfield - Editor
Kimberly Walsh - Producer
Mark Bachara - Assistant Editor
Melissa Thornley – Executive Producer
Visual Effects:
Filmworkers Club
Mike Mazur - Color
Rob Churchill - Lead Effects Artist
Rick Thompson - Graphics
Charlie Peterson – CG Artist
Kathy Siegal - VFX Set Supervisor
Derek De Board - Producer
Mary O’Gara – Executive Producer
Sound Design:
MachineHead
Stephen Dewey - Sound Designer
Kip Smedley - Sound Designer
Patty Chow Dewey – Executive Producer
Music: (Casual Friday)
Beacon Street Studios
Andrew Feltenstein - Composer
John Nau - Composer
Adrea Lavezzoli – Producer
Audio:
Another Country
John Binder – Mixer
Louise Rider - Assistant
Tim Konn – Executive Producer
