Archive by TRUST COLLECTIVE

Harold Group Inks Jonathan Dennis

Harold is pleased to announce the signing of talented and diverse Director Jonathan Dennis. Following an award-winning career as one of the most sought-after television directors in the UK, Dennis recently shifted his focus to advertising making him the perfect fit for harold’s roster. Dennis brings with him a keen photographic eye for visual storytelling and a talent for coaxing realistic and natural performances from professionals and non-actors alike. more

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Anonymous Content Delivers Christmas Cheer From Walmart

Anonymous Content Director Andrew Douglas stirs up a moving tribute to U.S. troops for the 2009 holiday season. Anthem Christmas Wish, done for Walmart via Martin Agency, Virginia, stars a group of soldiers returning from an exhausting patrol in the torrid desert heat. As the heroes drop their helmets and packs to the ground, a miracle occurs - snowflakes drift down and soon cover the encampment, injecting the troops with an unmitigated joy. The scene then shifts to a little boy, presumably thousands of miles away, leaving the cozy confines of Santa’s workshop. When his mother asks the boy what he wished for, he smiles and says, “Something for Dad.” more

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Bent Creates Believable Characters for Diet Dr Pepper’s “Unbelievable” Contest

The characters shine in a hilarious new stop-motion spot for Diet Dr Pepper, part of the soft drink brand’s Unbelievable campaign directed by Bent Image Lab’s Ken Lidster in conjunction with Deutsch/LA.


Contest is a follow-up to the first spot done in the 50s-inspired animation style, which premiered last month. The :15 spot returns to the “I Exist!” support group for mythical characters in the middle of a competition to decide who is the most unbelievable figure in the room: Santa Claus or the guy who delivers a “satisfying diet drink.” As the characters, Sasquatch, Alien, Leprechaun and the Tooth Fairy look on, the Easter Bunny declares a tie between the nervous contestants. more

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Anonymous’ Andrew Douglas Slays Digital with Ubisoft

Anonymous Content Director Andrew Douglas, with Cutwater and Digital Domain, completed a spot promoting Ubisoft’s much anticipated Assassin’s Creed II video game. The :30, which is entirely computer animated, showcases Douglas’ ability to operate as deftly in the digital realm as he does in live action. more

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DUCK’s Chouinard Illustrates Holiday Book for Saks Fifth Avenue

In an acknowledgement of his uniquely dazzling artistic skills, luxury specialty chain Saks Fifth Avenue selected DUCK cofounder Roger Chouinard to illustrate the latest edition of its iconic Christmas Book. His illustrations will be transformed into the chain’s legendary animated Christmastime window displays at its New York City flagship location. more

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Tool’s Cocciolo Encourages You To Give A $%@# About Oxfam America

Tool of North America Director Harry Cocciolo just completed work on a hilariously irreverent spot promoting Oxfam America via 15 Ideas Chicago.


The :30 features a prim woman, who begins the spot seated on a beautiful living room sofa with her daughter, expressing her earnest shock upon having discovered that she could fight hunger and poverty simply by “giving a $%@#.” She ventures out into the community, encouraging dignified and shocked passersby to join her in giving a $%@# as she picks up her dry cleaning, pushes a child on a swing, and rides through a residential neighborhood in an ice cream truck. more

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Asylum Launches Spectacular Spot Introducing Verizon’s Droid Smartphone

Asylum’s VFX team in collaboration with mcgarry bowen and MJZ’s Rupert Sanders recently completed work on a spectacular spot launching Verizon’s highly anticipated Droid smartphone. The: 60 features incredible CG environments that showcase Asylum’s incomparable expertise in creating realistic FX, this time embedded within a suspenseful and visually stunning narrative. more

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SMNY Brings In New Head of Production

Smoke & Mirrors New York (SMNY) is proud to announce the addition of Sue Romweber as head of production. The industry veteran is the award-winning producer behind notable campaigns spanning multiple genres, including LG Cars, USTA U.S. Open, Lifesavers Cherry Tree and Snowflake, De Beers The Drive Home, and USA Network Characters, which ran during the 2009 Super Bowl. She has collaborated with renowned directors, including Roman Coppola, and top agencies Y&R, Martin Agency, FCBNY and JWT/NY, among others. more

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Absolute Gets Nutritious with V8

Absolute’s Head of CG Artist Minh Nguyen-Ba and her team get numerical in the latest six spot campaign for V8 via Y&R NY.


If you don’t like the taste of vegetables, it’s tough to reach the recommended five servings a day. In this series of inventive spots, Nguyen-Ba and her team create number counters that hover above people’s heads indicating how many servings of vegetables they’ve had. V8 has two ways to boost that number. Classic V8 offers three full servings of vegetables in one 12oz bottle, while V-Fusion, a tasty blend of fruit and vegetable juice offers one serving each of veggies and fruit. more

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Rhino ‘Crashes’ Fall Lineup With Spot Promoting Starz Series

Rhino Creative Director Vico Sharabani recently completed yet another close collaboration with the Snorri Bros., this time creating all the VFX for a carefully choreographed :30 promoting the new season of Starz’ acclaimed series, Crash. more

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Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Briefing Room.

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