New, Open Format Intended to Bring Predictability and Consistency to Digital Cinema Workflows

SAN JOSE, Calif. and LAS VEGAS NV — April 14 , 2008 — Adobe Systems Incorporated (Nasdaq:ADBE) today announced that it plans to lead an initiative to define an industry-wide open file format for digital cinema files to streamline workflows and help ensure easy archiving and exchange. Adobe intends to leverage its successful Digital Negative Specification (DNG) file format as a foundation, and Adobe plans to work with a broad coalition of leading camera manufacturers, including Panavision, Silicon Imaging, Dalsa, Weisscam, and ARRI—along with software vendors, including Iridas and The Foundry, and codec provider CineForm—to define the requirements for an open, publicly documented file format that it plans to call CinemaDNG. more

Adobe Drives the Creation, Delivery, and Playback of Dynamic Content

SAN JOSE, Calif. and LAS VEGAS NV — April 14 , 2008 — Adobe Systems Incorporated (Nasdaq:ADBE) is showcasing new technologies and initiatives that are helping to drive innovation across dynamic media content creation, delivery, and playback at the 2008 NAB Show, beginning today. Adobe is spearheading an effort to begin defining an industry wide open file format for digital cinema files, which is planned to be called CinemaDNG (see separate press release), and delivering native support for the Sony XDCAM EX camera format in Adobe® Premiere® Pro CS3 software. For capturing live audio and video to stream in real-time to Adobe Flash® Media Server or the Flash Video Streaming Service, Adobe is offering Adobe Flash Media Encoder 2.5 software as a free download. Adobe also is helping to bring intelligence to dynamic media by allowing the incorporation of metadata into its professional video product line. A highlight of the show is the recently announced Adobe Media Player, which is already featuring content from leading television broadcasters and content publishers, including CBS, MTV Networks, Universal Music Group, and CondéNet. All of these breakthroughs are being shown at the 2008 NAB Show, April 14 - 17 (Booth SL 3220). more

New Adobe AIR Application Redefines Next-Generation TV Experiences for Viewers and Broadcasters

SAN JOSE, Calif. — April 9, 2008 — Adobe Systems Incorporated (Nasdaq:ADBE) today announced the immediate availability of Adobe® Media Player 1.0 software. An Adobe AIR™ application, this customizable, cross-platform media player provides exciting new ways for viewers to discover and interact with their favorite content, while offering revenue and brand-building opportunities for content publishers. Major television broadcasters and leading content publishers, including CBS, MTV Networks, Universal Music Group, PBS, CondéNet, and Scripps Networks have worked with Adobe to provide a broad range of television programming and entertaining video content to viewers. Additionally, Adobe announced Adobe TV, a network in Adobe Media Player with a series of shows that provides expert instruction and original series programming about Adobe products to the worldwide creative community (see separate press release). more

Unique Creative Suite 3 Video Content Available Via Adobe Media Player and New Web Destination

SAN JOSE, Calif. — April 9, 2008 — Adobe Systems Incorporated (Nasdaq:ADBE) today announced Adobe® TV, a free online video resource for expert instruction and inspiration about Adobe products, including the company’s Creative Suite 3 family of world-class creative tools. With multiple channels, original series programming, and content from Adobe, leading training organizations and the world’s leading subject matter experts, Adobe TV delivers a virtual library of entertaining and instructional videos. Designers, photographers, video professionals, and developers will find product deep-dives, innovative tips, techniques from luminaries, and behind-the-scenes tours of the hottest creative shops and Adobe product teams. more

IBC 2007, AMSTERDAM — Sept. 6, 2007 — Adobe Systems Incorporated (Nasdaq:ADBE) today announced significant adoption of Adobe® Media Player by key organizations involved in the creation, management and delivery of online and offline content for the entertainment industry. Since announcing Adobe® Media Player in April 2007, Adobe has been working closely with partners who will support and offer solutions based on the new player, that will help enable new ways to brand, distribute, monetize, protect and measure media. Built using the Emmy® Award winning Flash® software architecture, Adobe Media Player redefines the TV viewing experience, giving viewers control over viewed content and the ability to enjoy their favorite shows both online and offline. more

IBC 2007, AMSTERDAM — Sept. 6, 2007 — Adobe Systems Incorporated (Nasdaq:ADBE) today unveiled new features that will headline the upcoming release of Adobe® Flash® Media Server 3. This major new release will offer the unique combination of traditional streaming media capabilities and a flexible environment for creating and delivering interactive social media applications to the broadest possible audience. Scheduled to ship in the first quarter of 2008, customers can expect nearly double the previous performance, as well as new live event support, industry-standard H.264 video codec and AAC+ audio codec support, and increased protection for streamed media. Adobe will preview Adobe Flash Media Server 3 during the IBC 2007 Exhibition at its stand (Hall 7, Stand 721) in the RAI Convention Center, Amsterdam, September 7-11. For more information, please visit www.adobe.com/go/fms3_faq . more

IBC 2007, AMSTERDAM — Sept. 6, 2007 — Adobe Systems Incorporated (Nasdaq:ADBE) today announced Adobe® Audition® 3 software, a major new release of the all-in-one solution for professional audio production. Adobe Audition 3 is designed to give audio professionals — sound designers, recording and mastering engineers, and musicians — a flexible production toolkit for recording, mixing, editing, and mastering audio. With comprehensive audio mastering and restoration capabilities, Adobe Audition 3 helps professionals create music and radio spots, as well as restore imperfect recordings with sophisticated editing tools. New features include VSTi virtual instrument support with MIDI piano roll, enhanced spectral editing options, fast fade and crossfade controls, and advanced multi-core support. more