Hollywood, CA – June 18, 2008 – Building on a growing portfolio of high-definition broadcast design projects, LA-based creative group spark was recently commissioned by leading Canadian media company Astral Media to develop on air packages for the expansion and launch of two channels. In addition to launching the existing Mpix in high-definition, spark also developed both standard and high-definition packages for the new Morepix, a complementary channel offering ‘more’ of the same great content for which Mpix is known. more

Dallas, TX – June 17, 2008 – Stephen Arnold Music, the pioneer in composing sonic branding—original music, tones and sound effects—for networks, television stations, advertising agencies and film companies around the world, has delivered the world’s first Indie Band News Package. The 15 themed music collection was developed for local stations to use during their newscasts and features live, album-style music recorded with an array of independent musicians, a complete change from the programmed music typical to most news media today. more

Dallas, TX – June 6, 2008 – Strengthening the resources it provides to a broad international clientele, Stephen Arnold Music Vault has developed a search engine that makes all of its music collections available online for the first time. The new search engine—available today at http://search.stephenarnoldmusic.com—is the result of extensive research to determine the best possible approach to finding, accessing and using this globally produced music collection. more

Los Angeles, CA – June 4, 2008 – Continuing to build on a 2008 conference lineup filled with provocative, relevant content, Promax/BDA has secured two of the world’s most powerful influencers to discuss where design intersects corporate and environmental responsibility. Legendary design guru and Massive Change creator Bruce Mau will join Coca-Cola’s revolutionary SVP of Global Brand Marketing, Marc Mathieu, in a thought-provoking session called Economy and Ecology: Massive Change in Corporate Branding. more

Los Angeles – June 3, 2008 – Hallmark Channel recently turned to Los Angeles-based creative group spark to develop a high-impact launch presentation for the unveiling of Hallmark Movie Channel in HD. The image spot, which features classic family theatricals, Hallmark Hall of Fame presentations, Hallmark Channel original movies and special events now in crystal clear high-definition (HD), announced the channel’s April 2 launch. more

Los Angeles, CA – May 5, 2008 – Vince McMahon, World Wrestling Entertainment’s (WWEÒ) visionary founder and a man many consider a marketing genius, will receive the Promax/BDA Lifetime Achievement Award, Promax/BDA president Jonathan Block-Verk announced today. The award will be presented to McMahon during the upcoming 53rd annual Promax/BDA Conference, slated for June 17-19 at Manhattan’s Hilton New York Hotel. more

Los Angeles, CA – April 21, 2008 – Continuing to deliver on the promise that the 2008 Promax/BDA Conference will inspire, inform and impact the business operations of this year’s attendees, Promax/BDA President Jonathan Block-Verk, today announced the confirmation of Seth MacFarlane as the creative keynote speaker at the organization’s 53rd annual Promax/BDA Conference, slated for June 17-19, at the Hilton New York Hotel. more

Los Angeles, CA – January 15, 2008 – Reinforcing its ongoing commitment to highlight and celebrate the creative and innovative achievements of television marketers, Promax/BDA has made several major changes to its annual Promax North America and World Gold competitions. The changes reflect the evolution of how information and entertainment content is marketed in today’s multi-platform media landscape and will dramatically streamline the entry, judging and awards processes.   more