NewBlueFX Introduces “Video Essentials” Effects Plugin Suite The “Swiss Army Knife” of Video Effects Collections

Video, Multimedia and Technology Editors

LA JOLLA, CA (September 22, 2008)— NewBlue, Inc. announces NewBlue Video Essentials, a comprehensive collection of NewBlueFX video plugins designed to enhance, optimize, and accelerate productivity and workflow. Featuring an indispensable toolbox of 10 distinct video effects plugins, NewBlue Video Essentials aids video professionals and enthusiasts in repairing, refining and improving their video. more

NewBlueFX Bursts into Mac Market with Video Special Effects and Transitions for Apple Final Cut Pro

LA JOLLA, CA (August 4, 2008) – NewBlue, Inc. today continued its widening rollout of video effects plugins by unveiling a host of new offerings for Apple Final Cut Pro and Final Cut Express. Users of this popular video editing software for Intel-based Apple Macintosh computers can now enjoy 893 presets and 71 effects plug-ins encompassed in 7 distinct and competitively-priced NewBlueFX plug-in collections, designed to enhance the video editing experience. The release follows the company’s progressive launch of video fx plugins for the Adobe Premiere Pro, Avid Media Composer, Avid Xpress Pro, Avid Liquid, Corel VideoStudio, Pinnacle Studio, Sony Vegas, Thomson Grass Valley Edius product lines. more

NewBlue and VASST Improve AVCHD Performance with AVCHD UpShift

Leading Software Developer and Industry Solutions Provider Join Forces to Enhance Video Editing Workflow

LA JOLLA, CA (June 25, 2008) – Video editors no longer have to wrestle with unwieldy AVCHD files thanks to AVCHD UpShift, software to assist video editors in AVCHD editing and process the latest generation of high definition video. A joint product from NewBlue, Inc., makers of NewBlueFX and VASST (Video, Audio, Software, Support, Training), AVCHD UpShift speeds workflow by converting AVCHD format files into HDV format files and allows for significant performance gains when editing AVCHD media on today’s PC-based video editing platforms. more

LA JOLLA, CA – High‐end cartoon effects for video are no longer the exclusive domain of Hollywood big boys thanks to video special effects creator NewBlue, Inc. Now anyone using leading desktop video software can take advantage of this free plugin download to “toonup” live‐action video with NewBlue Cartoonr, the company’s fast, easy and free way to give scenes a cartoon look. Users seeking effects for Adobe Premiere, Apple Final Cut Pro, Avid Liquid, Adobe After Effects, Avid Media Composer, Avid Xpress Pro, Canopus Edius, Pinnacle Studio and Ulead VideoStudio can download this free video effects plugin at http://www.newbluefx.com/cartoonr. more

LA JOLLA, CA (May 14, 2008) – After its recent release of video effects plugins for the Adobe Premiere Pro, Avid Liquid, Avid Media Composer, Avid Xpress Pro, Pinnacle Studio and Sony Vegas product lines, NewBlue, Inc. continues its widening rollout of video effects plugins by unveiling a host of new effects and transitions for the Thomson Grass Valley™ EDIUS® nonlinear video editing software. EDIUS users can now enjoy 978 presets and 114 effects plugins encompassed in 12 distinct and competitively-priced NewBlueFX collections.

NewBlue’s new effects packages are compatible with the full range of EDIUS software, including EDIUS Broadcast, EDIUS Pro, and EDIUS Neo. more