Archive by Raymond Ecke

Tonal Sets Uplifting Mood For A&E’s Recovery Project Campaign

NEW YORK, NY — Following the success of the Emmy-winning series “Intervention,” A&E has created The Recovery Project, a multimedia and community based outreach program designed to raise awareness about addiction and how it is treatable and recovery is possible. A key component to the project are two moving TV spots featuring a powerful, anthemic score composed by Alex Lasarenko, Creative Director of music/sound design house Tonal. more

‘AMANPOUR’ PREMIERES ON CNN WITH SIGNATURE THEME BY STEPHEN ARNOLD MUSIC

DALLAS, TX — The premiere of “Amanpour” on CNN represents a pivotal new chapter in the career of the news network’s chief international correspondent, Christiane Amanpour. A live global interview program that hosts the world’s elite in politics, culture and beyond, the show makes its presence known with a gripping custom theme from Stephen Arnold Music. more

Leroy And Clarkson’s Crafts Duel in the Desert For New ABC’s Dancing With The Stars Promo Campaign

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From Leroy and Clarkson



NEW YORK, NY — In creating ABC-TV’s new promo campaign for Season 9 of Dancing with the Stars, Leroy and Clarkson and Creative Director Daniel Fries drew inspiration from classic western duel sequences to create a sultry dance battle against a burning horizon.


Beautifully photographed and featuring some equally impressive 3D animation and compositing, Fries says the goal behind the campaign was to try and reach a younger, hipper audience without turning off their loyal viewers. That meant taking ballroom dance away from its theatrical roots and shaping it into something more cinematic. more

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Vh1 Launches ‘The T.O. Show’ Campaign With Sound Design From Nutmeg Audio Post

Nutmeg Audio/T.O. Show

From promo campaign for Vh1



NEW YORK, NY — Go for two: VH1 needed both intensity and space in the :30 promo for their highly anticipated new program “The T.O. Show.” They called on Nutmeg Audio Post for a standout sound design that would show why the multidimensional athlete Terrell Owens (T.O.) was a star worth watching.


Nutmeg Senior Audio Engineer Mike Vitacco collaborated closely with VH1 Director/Writer Tyler Greco, starting with an extremely productive pre-production, to craft “T.O.” into an arresting promo. Set in a surreally empty football stadium, Owens plays chess with himself, as the camera continually rotates 360 degrees to show the many scenes of celebrity, solitude and psychological intrigue that are his everyday life. more

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Neo-Pangea Launches Wal-Mart “Your Zone” 3-D Web Application

Reading, PA — The Internet has been changing the way the world works, dates and does practically everything else over the past two decades. However, for all of the life-changing strides the Internet has made in other fields, it hasn’t done much in the way of making furniture lighter…that is until today.


The creative team at Neo-Pangea, in partnership with Wal-Mart Stores, Inc. and their traditional print and television advertising agency, The Martin Agency, is pleased to announce the creation of ”Your Zone.” This innovative 3-D online experience lets you hold in your hand a virtual room filled with ever-changing Wal-Mart furniture sets, pieces and home décor.


”Because this is a tool that people use to see actual products, it was important for us to make sure the items look exactly as they do in the store,” said Neo-Pangea’s Royal Alchemist Jason Morris. ”The textures for more

Shooters Post & Transfer Creates ‘Defining Moments’ For MASN

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Company Develops Unique Virtual Set For Comprehensive Campaign


PHILADELPHIA — Shooters Post & Transfer (www.shootersinc.com), the full-service creative post house, stepped up big-time for MASN, (Mid-Atlantic Sports Network), the Baltimore, MD-based regional sports network owned jointly by the Baltimore Orioles and Washington Nationals, handling the production with a cast of real fans, and the complex post production that centered on creating intricate 3D virtual sets that evoked the iconic look of Camden Yards and Nationals Park — the home stadiums for Orioles and Nationals respectively. The 20-spot branding campaign was created by the Washington, DC-based agency Rosenthal Partners, and directed by Peter Churchman of Churchman Productions, Ardmore, PA. more

CBS WAKES UP AUDIENCES TO ‘THE EARLY SHOW’ WITH NEW NATIONAL PROMO CAMPAIGN THEME FROM STEPHEN ARNOLD MUSIC

Leaders in Broadcast Network Music Composition Create Vibrant Song, ‘A Lot Happens Early’ for Wide-Reaching Campaign


DALLAS: America is waking up to the catchiest promotional campaign of 2009, driven by the sharp sonic sensibilities of Stephen Arnold Music (www.stephenarnoldmusic.com). CBS chose Stephen Arnold Music, the leaders in network music composition, to create the unforgettable new song “A Lot Happens Early” for their latest “The Early Show” national ad package. more

Explosion Robinson Scores Show Open for VH1’s New Reality Series ‘The T.O. Show’

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Music/Sound Design Highlight Two Sides of NFL Star Terrell Owens’ Personality


NEW YORK, NY — NFL star receiver Terrell Owens has two sides: good-natured, happy-go-lucky Terrell and the cocky, brash superstar who prefers to go simply by his initials T.O. Both personalities are on view in VH1’s new reality series The T.O. Show, and thanks to Explosion Robinson, the custom music and sound design shop founded by Stephen Hermann, you hear them equally well in the show’s open. more

BOND Audio Sounds Good With New Heineken Beer Campaign

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Campaign Created By The Vidal Partnership Features Nestor Carbonell of Lost and The Dark Knight Fame


NEW YORK, NY - Building on the general market campaign for Heineken featuring actor John Turturro, BOND Audio’s Sound Designer/Engineer Joe Casalino teamed with agency The Vidal Partnership to create a similar eight-spot featuring actor Nestor Carbonell, known to many for his role on the TV show Lost and in the hit movie The Dark Knight. more

Cause & [Effect] Adds Editor Jason Kileen; Continues Corporate Expansion With Additional Space, Talent and Services

ce_logo.jpgNoted Spot Editor Joins Growing Two-Year Old Creative Post House


NEW YORK, NY — Cause & [Effect] Productions (http://causeffect.tv), the two-year-old creative collective led by Executive Producer Jason Zemlicka and Editor Jamie Hubbard, has added noted Editor Jason Kileen to its roster of creative talent. Kileen, who is represented by Cause & [Effect] on a non-exclusive basis, and has worked with such top commercial directors as Joe Pytka, Spike Lee and Errol Morris, represents just one facet of the company’s recent growth, which includes office expansion, additional staff and new technology investments. more

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Stay up to date on the latest technology news. Select press representatives post company news several times a day. Check back often to get the latest news on product releases, mergers and acquisitions, and product applications. To be included in this virtual press conference, please contact The Briefing Room.

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