Miranda partners with AmberFin to add ingest functionality to playout server solution

NAB, LAS VEGAS, April 21, 2009 – AmberFin today announces that Miranda Technologies has signed an OEM agreement to incorporate and resell AmberFin’s industry-leading iCR ingest functionality as part of its playout server offering. As a result of this agreement, Miranda customers will receive significant benefits including best-in-class multi-format SD/HD ingest, ultra-reliability, easy integration and multi-vendor interoperability.

“We chose to partner with AmberFin and bundle its ingest functionality with our own playout solution due to its easy integration, modularity and flexibility in matching the needs of our customers,” says David Jones, Senior Vice-President Playout and Graphics at Miranda. “With the addition of AmberFin technology to our playout server line, we are now able to offer our customers the ingest capabilities they need today, whether tape or file, as well as the reassurance that we can incorporate new functionality as their needs grow and change.” more

(LAS VEGAS) 2009 NAB Show– AmberFin’s iCR software delivers superior image quality for HD/SD ingest, video conversion and transcoding through its multiple Emmy award-winning image processing techniques. iCR is pushing the envelope on image quality and plays a key role in turning the content that owners have into the content their customers demand. As a new standalone company, AmberFin will be making a splash at this year’s NAB 2009. To find out more about AmberFin’s NAB activities visit their booth located SU4323. more

Components of multi-award-winning iCR software available on OEM basis

LONDON, March 31, 2009— AmberFin today announced the launch of its global OEM partner program that makes a variety of individual components of its multi-award winning iCR software available to third party vendors. more

(LONDON)-In a move to enhance its growth prospects, AmberFin today announces the appointment of industry veteran Jay Batista as President of its Americas’ operation. In this newly created role, Jay will drive the company’s business growth across the region. His remit includes responsibility for sales, marketing and business development.

As a skilled and seasoned broadcast technology executive, Jay brings a wealth of experience of both hardware and software systems to AmberFin. Prior to joining the company, Jay was Vice President of Sales at VCI Solutions. He has also held senior roles at Harris’ Broadcast Communications Division and California Microwave. more

Q&A Session with Jeremy Deaner, CEO of AmberFin

Q: Could you give us some background on the separation and sale of Snell & Wilcox and how this pertains to AmberFin?

A: Of course. The sale of Snell & Wilcox allows the company to enter a new phase of development through its merger with Pro-Bel. Although AmberFin was launched in April 2008 as part of the Snell & Wilcox Group, AmberFin is now completely independent. Moving forward, Advent Venture Partners will remain AmberFin’s main shareholder and will continue to invest in AmberFin as part of its commitment to growing the company’s global presence. It has always been Advent’s intention to operate AmberFin completely separately from Snell & Wilcox, which has been part of the AmberFin’s roadmap since its launch last year. more

By Bruce Devlin, CTO, AmberFin Ltd.

With the NAB Show approaching, and the global economy in a deep recession, 2009 is stacking up to be one of the most challenging years for the broadcasting industry.

So how do broadcasters not only survive, but thrive – in a down economy? One answer: a clear vision, a strong sense of purpose, a comprehensive strategic plan and a clear technology roadmap.

While some global industries will struggle to survive these tougher markets, some argue the film and broadcast industry should take advantage of the fact that consumers still want entertainment. Despite the doom and gloom, there was an encouraging shift last year with the increase of consumers’ use of broadcast and video content; however with any progress comes many challenges. more

Separation brings increased investment and new business opportunities to AmberFin

AmberFin today announces its separation from parent company Snell & Wilcox, following the successful merger of Snell & Wilcox with Pro-Bel. AmberFin remains under the ownership of Advent Venture Partners as an independent entity. The company focus and core business model remains unchanged – to develop and advance its iCR software and aggressively grow its market share within the film and broadcast markets. more

(LONDON)–AmberFin today announces the appointment of David Abel as its new Worldwide Director of Partner Management. In this role, David will be responsible for developing and forging new channel and OEM partnerships globally, with the intention of developing AmberFin’s business in a number of key growth areas. This will also enable the company to enter new territories within the broadcast, production and new media markets. more

Latest Upgrades to AmberFin’s iCR Software Fuels the Transition to HD, Enables Enhanced Interoperability and Delivers Greater Operational Efficiencies

• Native support for Avid DNxHD and Final Cut Pro

• Extended MXF capabilities

• Simultaneous ingest and transcoding

• Motion compensate SD frame rate conversion included as standard

• Enhanced pre-processing capabilities

LONDON- Feb. 6, 2009 – In the latest upgrade to its flagship content mastering and transcoding software solutions, AmberFin announces the immediate availability of iCR 4.5, which further enhances file-based workflow efficiency and raises the bar on image quality, while reducing cost per deliverable. more

User Analytics study reveals that 84% of consumers prefer the HD image quality of AmberFin’s iCR software when compared to a leading competitor

(LONDON) Jan. 29, 2009–In a recent study by independent research house User Analytics, 84% of consumers surveyed stated that the HD image quality of files transcoded by AmberFin’s iCR software tools were far superior to that of a leading competitor. The study took a selection of SD source material and up-converted it to HD content using iCR and a leading competitor’s solution. Results of the up-conversion were compared based on consumer perception of the image quality. more