Archive by D West

Trailer Park Expands Advanced Content Group; Brett Levisohn Named Executive Producer

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Hollywood, CA, November 20, 2009 – Trailer Park has significantly expanded its Advanced Content Group, and, concurrently, has named Brett Levisohn as that group’s new Executive Producer. Rick Eiserman, CEO, Trailer Park, made the announcement.


Levisohn, who will report to Curt Doty, the newly named Executive Vice President of Trailer Park’s Advanced Content Group (TPAC), joins Senior Producers Steven Smith and Emily Paul, along with a growing production staff, in that group’s expansion. TPAC provides to its clients enhanced content spanning many platforms, including DVD, Blu-ray, and now iTV, mobile apps, and iTunes Extras. more

Songs To Your Eyes Places Music in Trailer for Jackie Chan’s 100th Film, and in New Ad Campaigns for Subaru and Mitsubishi

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Woodland Hills, CA, November 16, 2009 – Renowned music library company Songs To Your Eyes, Ltd., has placed its music in three new, high profile projects. Company founder Opher Yisraeli made the announcement.


For clients Lionsgate and Relativity Media, Songs To Your Eyes placed an energetic, electro/rock cue from its “Absolute Music Library” catalogue, within the theatrical trailer promoting Jackie Chan’s 100th feature film, “The Spy Next Door.” more

Trailer Park Re-Organizes Home Entertainment Division; Matt Brubaker and Mike Leathers Promoted

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Hollywood, CA, Nov. 13, 2009 — Trailer Park today announced a re-organization of its Home Entertainment Division. “Our clients’ marketing organizations are evolving to drive greater efficiencies and results – it’s our responsibility as their agency partner to evolve our model as well,” said Trailer Park CEO, Rick Eiserman.


Effective immediately, Matt Brubaker, Trailer Park’s President of Theatrical, will take on the additional responsibilities of Theatrical Home Entertainment (feature films and direct-to-video films). “Matt is an incredible talent, and combining both the theatrical and home entertainment divisions under his leadership ensures that we’re delivering our top creative product throughout the entire life of a film,” said Eiserman. more

AvatarLabs Names Michelle Naden, Director of Strategic Initiatives

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Encino, CA, November 13, 2009 – AvatarLabs, one of Hollywood’s leading online marketing agencies, specializing in the creation of online rich media, sites and original branded digital content, has named Michelle Naden as Director of Strategic Initiatives. Rex Cook, the executive creative director and founder of AvatarLabs, made the announcement.


Cook said, “Michelle is a highly experienced, cross-media marketing executive, who has a proven and successful track record of more than 13 years in film development, entertainment marketing, digital advertising, strategic solutions, performance measurement, and media analysis. She is a terrific new asset to our company.” more

Full Mental Jacket Produces U.S. Debut of Live, Real-Time, Virtual Reality Sets for E! TV’s “That Morning Show”

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Los Angeles, CA, November 9, 2009 – Full Mental Jacket (FMJ), a creative design and realtime graphics production studio, is producing the debut in the United States of realtime graphics for television, as seen on the just launched television series “That Morning Show.” “That Morning Show” airs for three hours daily, Monday-Friday, on E! Entertainment Television. The new series represents an unprecedented American presentation of live television that incorporates the use of realtime graphics. Ronen Lasry, Founder/Executive Creative Director of Full Mental Jacket, made the announcement. more

BIRD Design and Buster Collaborate To Create A Brand Re-Fresh For FEARnet

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Los Angeles, CA, November 5, 2009—BIRD Design, a strategic creative consultancy based in Hollywood, CA, and Buster, the motion graphics and animation division of the LA-based, award-winning, marketing and production agency Stun Creative, have collaborated to create a brand re-fresh on behalf of the multi-platform network, FEARnet, across all media. BIRD Design’s Peter King Robbins and Tabitha De La Torre made the announcement, in conjunction with Stun Creative Co-Presidents Brad Roth and Mark Feldstein. more

Full Mental Jacket Produces U.S. Debut of Live, Real-Time Virtual Reality Sets for New E! Entertainment TV Series

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Los Angeles, CA, November 3, 2009 – Full Mental Jacket (FMJ), a creative design and realtime graphics production studio, is producing the debut in the United States of realtime graphics for television, as seen on the just launched television series “That Morning Show.” “That Morning Show” airs for three hours daily, Monday-Friday, on E! Entertainment Television. The new series represents an unprecedented American presentation of live television that incorporates the use of realtime graphics. Ronen Lasry, Founder/Executive Creative Director of Full Mental Jacket, made the announcement. more

Trailer Park’s Advanced Content Group Names Suzanne Kamenir-Pedersen as Vice President, Interactive Content

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Hollywood, CA, November 3, 2009 – Trailer Park, the industry’s leading entertainment marketing agency, continues to grow its recently formed Advanced Content Group, which has melded its Blu-ray and DVD business sectors, by naming Suzanne Kamenir-Pedersen as Vice President, Interactive Content. Kamenir-Pedersen will report to Curt Doty, Executive Vice President of the Advanced Content Group. Rick Eiserman, CEO, Trailer Park, made the announcement.


Eiserman said, “Suzanne is an established, creative executive specializing in interactive content across the Blu-ray arena, and, additionally, has expertise in launching ‘BD Live.’ She has repeatedly led the charge with some major interactive Blu-ray initiatives, and has also been deeply involved in developing the digital platform space, by overseeing development of numerous mobile app initiatives. We welcome her to the team.” more

Leading Music Library Company Songs To Your Eyes, Ltd., Launches Latin Division; “Caliente Music” is First New Catalogue Release

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Woodland Hills, CA, November 2, 2009 – Renowned music library company Songs To Your Eyes, Ltd., has launched a new, Latin Music Division, and, concurrently, that division’s first release, the “Caliente Music” catalogue. The announcements were made today by Opher Yisraeli, founder, Songs To Your Eyes, Ltd. more

Multi-Award Winning Design Studio METAphrenie Expands Global Outreach via Hurrah! Marketing

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Los Angeles, CA, Oct 30, 2009 — Hurrah! Marketing, a preeminent rep firm for creative companies, has just signed the multi-award winning design and production studio METAphrenie for international representation. Carol Eisenrauch, President and Head of Global Business Development for Hurrah! Marketing, made the announcement. METAphrenie is the first global client to be represented by Hurrah! Marketing.


Hurrah! will work to introduce the acclaimed design and production capabilities of METAphrenie (which means “Beyond the Mind”), to potential new clients located throughout the United States and across Western Europe, working within the fields of television and feature film promotion, sports marketing, and corporate advertising. Julie Sweetwood, Vice President, Business Development for Hurrah! Marketing, will serve as METAphrenie’s primary representative. more

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