Acquisition Underscores Company’s Aggressive Growth Strategy and Broadens GenArts’ Product Offering to Include Particles Engine

CAMBRIDGE, Mass. – November 3, 2009 — GenArts Inc., the premier provider of specialized visual effects software for the film, television and video industries, announced today a definitive agreement to acquire particleIllusion™ and all related products and technologies from wondertouch LLC. The acquisition includes particleIllusion SE, all Emitters and Pro Emitters, particleIllusion for AE, and all additional intellectual property from wondertouch LLC. As part of the acquisition, Alan Lorence, the former CEO of wondertouch and creator of particleIllusion, will join GenArts as a full-time developer. more

Sapphire Version 3.02 Supports Avid’s AVX2 Plug-In Interface on DS Systems and New Floating and Rental Licensing Options

CAMBRIDGE, Mass. – October 20, 2009 — GenArts Inc., the premier provider of specialized visual effects software for the film, television and video industries, announced today GenArts Sapphire™ version 3.02 (v3.02) for Avid Systems. The upgrade extends support for Avid’s AVX2 plug-in interface to Avid DS v10.2.1 and later. This improves conform compatibility with effects generated from offline and online editing systems, allowing all Avid systems to seamlessly conform to DS and Symphony systems. GenArts Sapphire v3.02 also supports floating licenses and license rentals for all Avid systems. more

CAMBRIDGE, Mass. – August 25, 2009 — GenArts Inc., the premier provider of specialized visual effects software for the film, television and video industries, announced today the availability of new training videos and tutorials for GenArts Sapphire™ and Monsters™ users. Available immediately, these new resources include:

• Complete Training for GenArts Sapphire from Class on Demand. First announced at NAB in April 2009, this title features more than four hours of in-depth, hands-on training for GenArts Sapphire on Adobe After Effects and Apple Final Cut Pro. The title, designed for both novice and experienced users, guides artists through the many effects and transitions found in Sapphire so they can harness the full power of the suite with a minimal time investment. more

Institutional Users On Adobe After Effects and Apple Final Cut Pro Can Now Enjoy Significantly Reduced Support Costs While Maximizing Resource Allocation

CAMBRIDGE, Mass. – August 25, 2009 — GenArts Inc., the premier provider of specialized visual effects software for the film, television and video industries, announced today a floating licensing option for institutional users of GenArts Sapphire™ on After Effects and Final Cut Pro host systems. The eagerly awaited floating license option offers significant flexibility, along with reduced support costs and more efficient resource allocation. more

License Rental Option Brings Benefits of Sapphire to Broader Range of Adobe After Effects, Apple Final Cut Pro Users

CAMBRIDGE, Mass. – July 7, 2009 — GenArts Inc., the premier provider of specialized visual effects software for the film, television and video industries, announced today a monthly license rental option for its flagship GenArts Sapphire™ visual effects software for Adobe After Effects and Apple Final Cut Pro. The program is designed to offer Sapphire’s entire suite of industry-leading visual effects plug-ins at an extremely affordable cost of entry, thereby providing access to a much broader range of users. more

Companies work together to provide artists with advanced compositing tools to drive cinematic-quality effects across film, animation and games

CAMBRIDGE, MA. and SAN FRANCISCO, CA – June 8, 2009 — GenArts Inc., the leading provider of specialized digital visual effects plug-in software for the film and television industries, announced today an agreement that broadens its long-standing relationship with Lucasfilm, the world’s leading film, visual effects and entertainment company. This relationship aims to advance the state of the art of technology for visual effects and compositing across a wide range of entertainment media. more