Latest upgrades to AmberFin iCR software adds content protection watermarking and live in and out capture with Transcode during ingest

AmberFin today announced the release of Version 4.6 for its award winning iCR ingest, Transcode and automatic QC software. AmberFin offers best-in-class image quality for HD/SD ingest, video conversion and transcoding using its multiple Emmy award-winning image processing technology. AmberFin’s unique integrated automatic quality control helps users get work done right first time. Extensive third party integration possibilities and user programmable tools deliver efficient and cost effective workflow for anyone distributing media on multiple revenue-generating platforms. more

Burbank, 14, JULY, 2009 – AmberFin today announces the addition of Bridge Digital Inc to its global partner program and network of authorized resellers in North America. The announcement is part of AmberFin’s Global Partner Program to develop and forge new channel and OEM partnerships internationally.

Under the agreement, Bridge Digital will resell AmberFin’s iCR ingest, video conversion, automated/assisted QC and transcoding software tools in South and South East USA.

“We are pleased to have Bridge Digital join as the latest member of our Partner Program,” said David Abel, Worldwide Director of Partner Management at AmberFin. “Their local knowledge and expertise will enable AmberFin to maximize the opportunities that exist in the region and to extend its presence in North America.”

Bridge Digital Inc. are specialists in digital technology and IT infrastructure for broadcast and communications applications including content management, transcoding, network and storage infrastructure, file delivery and process workflow analysis. Bridge Digital is based near to Nashville, TN, with sales teams in Seattle WA, and New York NY.

AmberFin is also recruiting resellers in Europe and Asia. Further information about AmberFin’s Worldwide Partner Program and its technology and channel partners is available at: http://www.amberfin.com/about/partners/

About AmberFin iCR

AmberFin’s iCR software delivers superior image quality for HD/SD ingest, video conversion and transcoding through its multiple Emmy award-winning image processing techniques. AmberFin’s leading integrated quality control (QC), automation, asset management and tight integration with industry standard storage also offers a unique path for content owners and partners looking to reduce the costs associated with managing and distributing media for multiple revenue-generating platforms.

About AmberFin

AmberFin enables content owners to maximize the value of their TV, film and video content, from capture through to distribution, while increasing revenues, reducing costs, saving time and eliminating incompatibility issues. AmberFin iCR, with four-time Emmy-award winning technology, plays a key role in turning the content that owners have into the content their customers want. As an open standard, future proof platform that digitizes and transforms new and archived content, AmberFin iCR delivers the best quality pictures at smaller file sizes across multiple delivery platforms, including the Internet, VoD, TV, mobile and other small screen devices. AmberFin already has 100s of iCR systems in the field, and is trusted by some of the world’s most prestigious companies including Sony, NBA, Turner Broadcasting, BT, Channel 4, RTM and Warner Brothers, managing the digitization and repurposing of their content.

Privately held by Advent Venture Partners, AmberFin is, headquartered in Basingstoke, UK. More information is available at: http://www.amberfin.com

Editorial contacts

Matthew Lloyd (US)

Hotwire for AmberFin

matthew.lloyd@hotwirepr.com

617-834-3146

Kirstyn Langford (UK)

Hotwire for AmberFin

amberfin@hotwirepr.com

+44(0)207 608 2500

Burbank, CA - JUNE 30, 2009 – AmberFin today announced it has added Creative Media Partners to its network of authorized resellers in North America. The announcement is part of AmberFin’s Global Partner Program to develop and forge new channel and OEM partnerships internationally. more

Burbank, CA – May 28, 2009 – Demonstrating continued commitment to technology development and focus on maximizing return on investment for its customers, AmberFin today announces the appointment of Peter Elleby as Vice President of Engineering. In this role Peter will be responsible for developing new business opportunities and ensuring innovative research is translated into tangible customer benefits.

An experienced technologist, prior to joining AmberFin, Peter was Vice President of Engineering for Touch Clarity, a leading provider of on-site behavioural targeting solutions, which was acquired by Omniture. Before this he was Chief Technologist at Brooks Automation, where he led the development of the award-winning Real-Time Dispatcher and the Activity Manager workflow automation product. With acclaimed expertise in Artificial Intelligence and real-time optimisation, Peter was initially a Research Fellow at the University of Reading, publishing more than 30 technical papers covering this area.

“AmberFin’s success is built on the strength of its software, commitment to R&D and understanding of customer challenges in the marketplace,” says Peter. “With difficult market conditions, companies are extremely conscious of the need to make the right technology investment. I am extremely happy that the company has chosen me to continue the success in helping customers to enhance file-based workflow efficiency, raise the bar on image quality, while significantly reducing the overall cost per deliverable.”

“We are continually looking to improve and refine our technology, through research and market analysis,” says Jeremy Deaner, CEO of AmberFin. “Peter’s specialist skills will help us to further improve AmberFin iCR to ensure the very best output for our customers’ requirements.”

About AmberFin

AmberFin enables content owners to maximize the value of their TV, film and video content, from capture through to distribution, while increasing revenues, reducing costs, saving time and eliminating incompatibility issues. AmberFin iCR, with four-time Emmy-award winning technology, plays a key role in turning the content that owners have into the content their customers want. As an open standard, future proof platform that digitizes and transforms new and archived content, AmberFin iCR delivers the best quality pictures at smaller file sizes across multiple delivery platforms, including the Internet, VoD, TV, mobile and other small screen devices. AmberFin already has 100s of iCR systems in the field, and is trusted by some of the world’s most prestigious companies including Sony, NBA, Turner Broadcasting, BT, Channel 4, RTM and Warner Brothers, managing the digitization and repurposing of their content.

Privately held by Advent Venture Partners, AmberFin is, headquartered in Basingstoke, UK. More information is available at: www.amberfin.com

Editorial contacts

Matthew Lloyd (US)

Hotwire for AmberFin

matthew.lloyd@hotwirepr.com

617-834-3146

Kirstyn Langford (UK)

Hotwire for AmberFin

amberfin@hotwirepr.com

+44(0)207 608 2500