Archive of the Cool Graphics Category

With Vizrt’s Newsroom Connect, TVE GALICIA Journalists Control Graphics with Avid iNews Commands

Bergen, Norway, Vizrt Ltd. (Oslo Main List: VIZ)

Vizrt Ltd., a leading provider of content production tools for the digital media industry, has completed the implementation of Vizrt’s “Newsroom Connect” ActiveX plug-in for Viz Content Pilot at TVE — Spain’s largest public television network. Viz Content Pilot is Vizrt’s core content control system.

Vizrt’s graphics creation tools are now fully integrated within the Avid newsroom environment of TVE’s GALICIA TERRITORIAL CENTER, making TVE one of the first broadcasters in Spain to implement this technology. TVE has used the system since December for its Territorial Journal.

Vizrt’s ActiveX plug-in allows users of the Avid iNews newsroom computer system (NRCS)—as well as many other NRCS — to create graphics for their news stories from within the NRCS. Newsroom Connect now goes a step further and interfaces with Avid iNews Command, Avid’s automation system that manages the “playlist” and playout of news stories in the rundown.

“The newsroom computer system, which is at the heart of any modern news broadcast operation, gives journalists all the tools they need to develop, write, and edit news stories without leaving a self-contained production environment. Now that Viz Content Pilot is fully integrated with iNews and Command, journalists, news directors, and producers can create, preview, control, and playout their Pilot graphics without ever leaving that workflow,” said Petter Ole Jakobsen, Chief Technology Officer at Vizrt.

Viz Content Pilot graphics can then be linked to specific news stories, along with their start/end timecodes and durations and dropped into the Avid iNews rundown. Once that rundown and the associated graphics metadata are loaded into Avid Command, the automated playout system generates a playlist that triggers playout from a Viz Engine real time rendering system, with video clips as primary and graphics as secondary events. The integration allows Avid Command automatically to see, request, and playout specific Viz graphics at the appropriate time during newscasts.

“With this innovative newsroom integration, our journalists who are most familiar with particular news stories can create their own animated graphics by adding elements such as text, lower third supers, data, images, and video into ready-to-use Viz Content Pilot templates, all from within iNews,” said Alberto Lema (Chief of Production and Media) at TVE in Galicia.

“This accurate, seamless integration between the Viz Content Pilot graphics system and Avid newsroom workflow enables us quickly to create visually rich graphics for our live newscasts,” Lema added. “For broadcast newsrooms, these are vital, empowering tools, and now they work seamlessly together.”

About Vizrt:
Vizrt’s content management system, Escenic Content Engine, manages media assets for websites and cross-channel publishing, allowing customers to publish online content onto numerous platforms. Content and page layout is be optimized and formatted to support the full capabilities of each individual device. The Widget Framework, a component of the Escenic Content Engine, is used to build and flexibly manage websites.

Vizrt’s product suite is used by the world’s leading broadcasters, publishing houses and telecom operators, including: YLE (Finland), TV 2 (Norway), The Sun, The Independent, The Telegraph, London Evening Standard (all UK), n-tv.de, Welt Online, Axel Springer (all Germany), The Globe and Mail (USA), and Aftonbladet (Sweden).

Vizrt is a public company traded on the Oslo Main List: VIZ, ISIN: IL0010838154.

Press contacts:

Martin Burkhalter Ofra Brown HåvardMyklebust
President & CEO CFO EVP Marketing
+41 22 365 75 01 +47 5351 8040 +47 9184 5602
mbu@vizrt.com ofra@vizrt.com hmyklebust@vizrt.com

ORAD TO SHOWCASE POWERFUL NEW BROADCAST GRAPHICS AND VIDEO SERVER SOLUTIONS AT NAB 2012

Orad’s lineup will include state of the art on-air graphics, studio, sports, MAM, and video server solutions for the broadcast industry
 
February 8, 2012 – Orad, world leader of award winning, real time, 3D graphics, video servers, and media asset management solutions will be presenting its newest product lineup at the upcoming 2012 NAB Show (booth SL4524). Orad’s professionals will be on-site to provide attendees with informative demonstrations and presentations of its on-air, studio, MAM, sports and video server solutions.
 
The 2012 NAB Show is the perfect forum to demonstrate our wide variety of unique broadcasting solutions. Visitors to our booth will enjoy exciting interactive demos, giving them a feel for the endless possibilities Orad’s solutions can offer,” comments Avi Sharir, President and CEO of Orad. “This NAB Show, Orad will also be presenting some new solutions that will greatly facilitate the production workflow.
 
NAB Show 2012 Lineup – What to See at the Orad Booth
 
Press and attendees are invited to stop by the Orad booth (SL4524) to see Orad’s award-winning solutions.
 
TD Control: Orad’s TD Control allows Technical Directors (switcher operator) to select different video box compositions and assign different video sources to each of the video boxes, enabling tasks that could not have been achieved before, like switching on air from six video sources to completely different video sources with one click of a button.
 
PowerPlay: PowerPlay is a turnkey solution that manages fast turnaround sports productions from ingest, through instant highlight editing, to dedicated sports media asset management in a post-production environment. PowerPlay is designed to provide a complete solution for large-scale sporting events, focusing on fast turnaround and advanced data management tools.
 
PlayMaker: PlayMaker, Orad’s SD/HD, slow-motion video server, is designed to meet the growing challenges of live sports productions. PlayMaker provides up to 8 I/O channels of high quality ingest in multiple video formats, including DVCpro, DNxHD and JPEG200, with synchronized slow motion replay and powerful yet simple editing tools. With its “PlayNet” module, PlayMaker provides Gigabit network file sharing between servers for preview, copy, or instant playout of clips from remote servers. For an extremely fast turnaround workflow, PlayMaker introduces instant import and export capabilities to almost any storage or NLE environment. PlayMaker supports tapeless workflow with the export and import of video footage to and from NLE systems.
 
iFind: iFind is a sophisticated media management solution, which provides the user with the ability to manage the essential elements of a complete broadcast server, graphics and archive system from a web browser. Powerful search, workflow and management functionality is available, which can be tailored to a station’s individual requirements to maintain a smooth day-to-day operation. Simple to use, the combination of the iFind user interface and rules engine produces a powerful workflow management system, the benefits of which can be quickly identified to bring a fast return on investment. The system’s iFind Asset Core is the powerful database that underpins the media asset management system, providing flexible, user configurable metadata schemas. In addition, advanced business rules based and process driven workflows enable essential functions such as archiving, restore from archive, clip movement and deletion.
 
RadioTV: RadioTV enables the automatic broadcast of radio shows, including live videos, real-time 3D graphics and promos, over digital media without human intervention. RadioTV is completely automated and relies on unique audio detection software to identify the talent’s voice and determine which camera should be on air. Camera switching does not require human intervention and the existing workflow is maintained without any additional costs. RadioTV offers a complete set of 3D graphic templates including supers, titles, logos, promos and other elements, and supports the playback of full-frame videos, opening new revenue streams for advertising and sponsorships.
 
Interact: Orad’s Interact enables television presenters to control and direct the content on their touch screens, video walls and other input devices, helping them engage more with their viewers. Orad now offers its dedicated OradTouch application, which enables presenters to interact with the graphics using their iPad and control the content and flow of production while moving around the production space freely. Interact supports single, dual and multi-touch displays from a variety of manufacturers, allowing broadcasters to choose the device that best suits their production’s style and budget.
 
MVP: Emmy Award-winning MVP provides fast preparation of captivating sports highlight clips to better visualize critical plays, the flow of the game, and post-game analysis. MVP can be deployed for any sports event and can be used for live productions or highlight shows, from either the OB VAN or the studio, and supports up to 32 different cameras without camera or lens modifications. New enhancement features include: virtual camera flights between two real cameras; viewing a play as it is drawn on the coach’s drawing board comparing the position and technique of individual athletes; drawing a specific player in color on top of a black and white background, and breaking down a play into a sequence of frames to better analyze the player’s movements, and more.
 
Maestro: Maestro addresses all broadcasters’ graphic needs for real time, pre- and post-production environments. The latest version of Maestro introduces many interesting features that improve usability in a studio environment, and the connection to external systems and data sources. The new OradControl iPad application enables television anchors to control Maestro graphics by using an iPad. Also new are integrations with Avid’s Command and an NLE plugin for Adobe’s Premiere, further expanding Maestro’s extensive list of supported NLE systems.
 
3DPlay: 3DPlay, Orad’s advanced channel branding solution, offers stunning 3D graphics for promo over credits, multiple tickers, video clips playback, etc. 3DPlay covers the entire workflow from integration with traffic, scheduling and automation, to frame accurate graphic playout. 3DPlay offers user management, customized metadata, and logic-based, scripting free graphics.
 
Morpho: Morpho is a real time, 3D character generator that offers uncompromised creation and playout capabilities from a single user interface. Powerful 3D real time graphics rendering, smart graphic design tools and flexible playout capabilities are packed together, offering an efficient and easy workflow. Creation and playout are performed from a single interface, increasing reactivity in production. Morpho is the perfect solution for branding, OB VAN, news and other studio productions.
 
ProSet: ProSet, Orad’s high-end virtual studio solution, provides a powerful dimension to any virtual studio production. ProSet can utilize any of Orad’s many tracking solutions, including its high-end Xync infrared tracking system with 360 degrees of free camera movement. By combining state of the art tracking with sophisticated graphics, ProSet enables the broadcaster to display a big studio look from a small location.
 
Book A Private Press Briefing
To set up a press briefing with a member of Orad’s management team or a private product viewing, please contact Janice Dolan at janice(at)zazilmediagroup(dot)com.
 
About Orad
Orad Hi-Tec Systems is a world-leading provider of real time 3D broadcast graphic and video server solutions including news, channel branding, sports production and enhancement, elections and special events, virtual studios, and virtual advertisement. Orad’s compelling solutions streamline production workflow, enhance viewer experience, and improve production value. Founded in 1993, Orad is a public company listed on the Frankfurt Stock Exchange (OHT). More information is available at www.orad.tv
 
Press Contacts
Ofir Benovici
VP Marketing
Orad Hi Tec Systems
ofirb(at)orad(dot)tv
 
Anya Oskolkova
Zazil Media Group
anya(at)zazilmediagroup(dot)com
(p) 617.817.6559

Luca Visual FX Brings Grunge Collection to Final Cut Pro X, Motion and After Effects

The Grunge Collection, available now on FxFactory 3, features four new visual effects products to add a grungy feel through gritty textures and transitions, lighting, film burns, and more
 
Boston, MA – February 8, 2012 – Noise Industries, developer of visual effects tools for the post-production and broadcast markets, is pleased to welcome the latest collection of Luca Visual FX plug-ins to FxFactory 3. The Grunge Collection features four brand new visual effects tools: Grunge Effects, Film Leaders, Sprocket Slip, and Light Leaks – offering users the first complete plug-in solution for a wide range of grungy effects. The family of tools is available as individual downloads, and is compatible with Final Cut Pro®, Motion, and After Effects®. Watch a promo video of the Grunge Collection plug-in package here.
 
The Grunge Collection includes the following four products:
 
Grunge Effects
Grunge Effects consists of Grunge Overlays and Grunge Transitions. Grunge Overlays offers a variety of animated textures that add a dynamic and intriguing feel to a project. Grunge Transitions includes an array of never released animated and often complex, grungy textures designed to be used mainly, but not exclusively, as transitions.
 
Offered at 99 USD, users can learn more about Grunge Effects here
Watch the Grunge Effects demo
 
Film Leaders
Film Leaders lets users create leaders that complement and enhance their projects. Editors have extensive control over the look and feel of their leaders and can adjust font type, size, kerning, spacing, texture, animation and more. Film Leaders also offers over 50 presets to choose from.
 
Offered at 99 USD, users can learn more about Film Leaders here
Watch the Film Leaders demo
Watch the Film Leaders tutorial
 
Sprockets Slip
Sprockets Slip lets editors recreate the effect of a sudden slip of a rolling film, revealing the loose perforations. The plug-in comes with an assortment of presets to start with plus a number of controls and light leaks to play with, giving the project a rough, gritty look.
 
Offered at 49 USD, users can learn more about Sprockets Slip here
Watch the Sprockets Slip demo
 
Light Leaks
Light Leaks is the first plug-in that allows editors to add this unique look to their video without using stock footage. An effect that originated as a camera flaw now gives a vintage feel to any project when applied. Users can adjust the geometry and stylization of the effect or apply extra filters for customization to the finest degree.
 
Offered at 59 USD, users can learn more about Light Leaks here
Watch the Light Leaks tutorial
 
More Information on Luca Visual FX Grunge Collection
 
The Grunge Collection Promo Video
 
Luca Visual FX Press Kit
Members of the press can download the XEffects press kit here
 
About Luca Visual FX
Luca Visual FX ltd. is a visual effects company based in the UK. Luca is an award-winning video-maker and editor with broadcast credits who has worked on a great variety of productions and for major clients such as Channel 4, BBC, Davis Films (Samuel Adida), Mika, Imogen Heap, Megaphone ltd. and many others. Luca started creating plug-ins using FCP native FXscript code before moving to FxFactory. For more information about Luca Visual FX, click here.
 
About Noise Industries, LLC
Established in 2004, Boston, Massachusetts-based Noise Industries is an innovative developer of visual effects tools for the post-production and broadcast community. Their products are integrated with popular non-linear editing and compositing products from Apple and Adobe. For more information about Noise Industries, click here.
 
Press Contacts
 Janice Dolan
 Zazil Media Group
 Janice[at]zazilmediagroup[dot]com
 (p) 617.817.6595
 (skype) janicedolan
 
Megan Linebarger
 Zazil Media Group
 Megan[at]zazilmediagroup[dot]com
 (p) 617.817.6595
 (skype) megan.zazil
 
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EDITSHARE PREPARES FOR NAB 2012

Plans include enhanced end-to-end tapeless workflows and new versatile capabilities for high-performance, collaborative storage solutions
 
Boston, MA — February 3, 2012 — EditShare®, the technology leader in shared media storage and end-to-end tapeless workflow solutions, today announced its plans for the NAB 2012 exhibition held in Las Vegas, NV from April 16 – 19 (stand SL9020). EditShare will showcase its entire product line-up and highlight advancements in storage performance, seamless file migration across storage tiers, enhanced file and metadata management, and new enterprise capabilities, including distributed processing for large-scale file ingest and proxy rendering, and system-wide workflow monitoring from ingest to archive. “Collaboration, high performance, efficiency and cost-effectiveness are at the heart of everything we do, starting with our shared storage platform. The newest features and capabilities in our end-to-end workflow build on that approach. Whether you are ingesting or archiving, searching for media or playing it out, our integrated production tools make it easy to get your job done and to manage any format and any workflow. This gives our customers a tremendous competitive edge,” comments Andy Liebman, Founder and CEO of EditShare. “We are looking forward to sharing our latest innovations at the big show and celebrating alongside our customers, the successes of their projects powered by EditShare.
 
Highlights of the EditShare Tapeless Workflow
EditShare seamlessly integrates high-performance shared storage solutions – XStream, Energy and Metro – with video capture / asset management – MAM (EditShare Geevs/Flow), editing (Lightworks), archiving (EditShare Ark) and playout (Geevs) – to offer broadcast and post-production professionals a productivity-enhancing, end-to-end tapeless workflow. With powerful capture, logging, searching, sequence creation, project sharing and easy archiving, the workflow becomes streamlined and more efficient. From start to finish, metadata and media are easily searchable and accessible from EditShare’s central storage or archives; background processes are transparent to users, allowing them to focus on their creative efforts.
 
Highlights of the EditShare tapeless workflow
• Geevs records Avid DNxHD or ProRes directly to EditShare’s shared central storage and produces proxy files in real time for the Flow MAM, with user-level security, mirror copy and automatic backup to EditShare Ark. During ingest, users can log shots, create subclips and even create sequences that cut between inputs.
• Integrated with Geevs, the Flow MAM allows users to view proxy file content on their desktops as well as ingest media from file-based sources such as P2 and XDCAM. Simple editing tools and metadata templates let users add details to clips, make rough cuts, and drag and drop clips and sequences into their NLEs – all without requiring access to full-resolution media.
• EditShare’s high-performance, shared-storage media-management workflow offers an advanced Project Sharing feature with patented bin and project-locking capabilities. Lightworks, Avid and Final Cut Pro (v6/7) editors can see, copy and revise the work of colleagues with the assurance that no bins, sequences or projects will be accidentally deleted or overwritten.
• Ark Disk and Tape offer facilities for tiered storage infrastructure with nearline and offline archiving options and automation capabilities to keep media safe. When combined with Flow, users can browse, delete and restore (including partial restore) archived materials from any desktop on the EditShare network.
 
NAB 2012 – EDITSHARE NEW TECHNOLOGY SNEAK PEEK
 
EditShare XStream and Energy Series – Shared Production Storage
EditShare’s best-in-class storage infrastructure delivers high performance and workflow-engineered features, such as Avid and Final Cut Pro project sharing, to optimize collaboration for post-production, Digital Intermediate and broadcast production workflows. Fully integrated with EditShare Flow, Lightworks, Geevs and Ark, EditShare’s shared storage solutions are scaled to petabytes, outperforming comparable solutions at an unbeatable price point.
 
New capabilities shown at NAB 2012
• Advanced project sharing with Adobe Premiere Pro
• Support for Final Cut Pro X
• Enhanced networking configurations to maximize performance and throughput across the EditShare tiered-storage platform
 
EditShare Flow – Production Asset Management
Flow offers comprehensive media management with production tools to log, track, browse, retrieve and edit assets. Advanced features such as Multichannel SDI Ingest, Edit-While-Capture, and Bandwidth-Controlled File-Based Ingest add a level of control over productions that set Flow apart from its peers. Fully integrated with EditShare’s full lineup of products, Flow facilitates a tapeless workflow from ingest to archive.
 
New capabilities shown at NAB 2012
• Ability to drag and drop clips into Adobe Premiere
• Support for creating group (multi-cam) clips during ganged capture
• Ability to delete and restore files by individual users
• Proxy-node worker for distributed rendering of proxy files
• Closed-caption support
 
Lightworks – Non-Linear Editing | Open Source
Academy® and Emmy® award-winning Lightworks was introduced in 1989 as the first and most advanced professional editing system on the market. Its intuitive controls, real-time synchronization and editing features remain unmatched by top industry alternatives. Notable and recent films edited on Lightworks include the Academy-Award® winning The King’s Speech, edited by Tariq Anwar; Hanna, edited by Paul Tothill; Don’t Be Afraid of the Dark, edited by Jill Bilcock; and the multi-nominated Hugo, edited by Thelma Schoonmaker.
 
On the NAB stand, EditShare will host a “Lightworks Edit Bar,” with which attendees can hands-on test-drive the latest Lightworks release.
 
EditShare Ark – Archiving and Backup
Developed on the same rock-solid architecture as the shared storage solutions, EditShare Ark Disk and Tape offers advanced backup and archiving capabilities managed from the same intuitive interface. Because Ark is directly integrated with EditShare’s tapeless workflow and collaborative-storage products, archived content can be easily searched using EditShare Flow MAM tools, retrieved, and quickly brought back onto the EditShare shared storage systems – XStream, Energy and Metro.
 
New capabilities shown at NAB 2012
• Partial Restore from Ark Disk
• Extensive system-activity reporting
 
Geevs – Broadcast Ingest and Playout
Geevs Broadcast Servers are crafted to support a wide range of demanding workflows, including simple ingest, complex newsroom integration, live sports with instant replay, multi-camera studio ingest and 24/7 scheduled playout. With over 1,000 channels on-air, Geevs meets the needs of every broadcast production workflow with its unmatched codec support, including DVCPRO HD, Apple ProRes, Avid DNxHD, XDCAM HD and AVC-Intra 100.
 
New capabilities shown at NAB 2012
• Support for Live Preview
• 23.98 Support
• Upscale from SD to HD
• Multiviewer support
 
About EditShare
EditShare is the technology leader in networked shared storage and tapeless, end-to-end workflow solutions for the TV and film industry. Our groundbreaking products improve efficiency and workflow collaboration every step of the way. They include video capture and playout servers, high-performance central shared storage, archiving and backup software, media asset management, and the world’s first 3-platform (Windows, OS X and Linux) professional non-linear video editing application.
 
©2012 EditShare LLC. All rights reserved. EditShare® is a registered trademark of EditShare LLC. All other trademarks mentioned herein belong to their respective owners.
 
Press Contact
Janice Dolan
Zazil Media Group
Email janice@zazilmediagroup.com
Tel +1 (617) 817-6595
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XEffects Tech Transitions Released Exclusively for Final Cut Pro X

New to FxFactory 3, XEffects Tech Transitions let users easily add impact to any project
 
Boston, MA – February 2, 2012 – Noise Industries, developer of visual effects tools for the post-production and broadcast markets, adds Idustrial Revolution’s XEffects Tech Transitions to its repertoire of products for FxFactory 3. The new visual effects package, made exclusively for Final Cut Pro® X, lets editors add vibrant, high-tech transitions to projects for a fresh feel without layers, key framing, or complex mattes. Offered at 49 USD, users can also download a free trial version of XEffects Tech Transitions.
 
Idustrial Revolution XEffects Tech Transitions feature highlights include:
 
A Wide Selection of Effects – Tech Transitions offers 28 transition effects to choose from, all with adjustable settings. Effects can be slipped, lengthened, shortened and cut and pasted like any other transition.
 
Freeze Frames – Almost all transitions include freeze versions, which holds the last frame of the outgoing media and the first frame of the incoming media, performing the transition between the two stills. No more razor blading or making freeze frames from scratch.
 
GPU Processing – Effects harness the power of GPU processing within FCP X for fast previews and renderings, cutting down wait time while editing.
 
Temporal or Retiming of Video – Tech Transitions is the first commercial product for FCP X to feature temporal or retiming of video within the effect. Editors can use the automatic repeaters to step or duplicate action on the cut.
 
Tech Transitions Promo Video

 
More Information on Tech Transitions
 
Tech Transitions Tutorial
 
XEffects Press Kit
 
About Idustrial Revolution
Founded in 2006, Idustrial Revolution is a small team of designers producing plug-ins and templates for Final Cut Pro® 7 & X, Motion and After Effects®. They create content for broadcasters, corporate users and videographers, and were the first people in the world to have a graphic created in Motion aired on broadcast television. With the launch of Final Cut Pro X and the tight integration with Motion, Idustrial Revolution focuses on creating effects for these platforms. More information about Idustrial Revolution.
 
About Noise Industries, LLC
Established in 2004, Boston, Massachusetts-based Noise Industries is an innovative developer of visual effects tools for the post-production and broadcast community. Their products are integrated with popular non-linear editing and compositing products from Apple and Adobe. More information about Noise Industries.
 
Press Contacts
 Janice Dolan
 Zazil Media Group
 Janice[at]zazilmediagroup[dot]com
 (p) 617.817.6595
 (skype) janicedolan
 
 Megan Linebarger
 Zazil Media Group
 Megan[at]zazilmediagroup[dot]com
 (p) 617.817.6595
 (skype) megan.zazil
 
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Director Rick Knief & Hooligan Create Ground-Breaking Music Video for Joseph Arthur with the iPhone

Director Rick Knief and Hooligan Editor Thomas Ostuni have teamed up to create a graphically compelling live-action music video for “Over the Sun,” Joseph Arthur’s latest single from the critically-acclaimed album, “The Graduation Ceremony” (Lonely Astronaut Records). The ground-breaking music video was shot on a multi-iPhone rig, captured within iPhone and iPad apps, and edited in Final Cut. The video is now available for purchase on iTunes.

Told on a stylized mosaic of nine interchanging and overlapping frames, the video features myriad shots of Arthur painting and playing every instrument heard in the song; the B story interprets the song’s muse who is seen leaving a NY gallery where Arthur performs, into the setting sun.

“It was exciting to work with an artist like Joseph, whom I’ve admired for many years,” remarks Knief. “He is such a unique artist. I really wanted to create a music video for him that would reflect that. And I think using an everyday tool like the iPhone in such an unorthodox way, really enabled us to pull that off.”

Knief says the video’s concept was heavily inspired by Arthur’s acclaimed performance art, which combines looping himself on various instruments with poetry and live painting.

 

“The way Joseph assembles his songs live on stage informed my filmmaking process,” explains Knief. “As a designer myself, I like to break things down to their core elements. Bringing those sensibilities to shooting and directing this video made sense because I could interpret the many layers of his art by essentially turning them into a collage, with each frame effectively serving as an individual film.”

 

“My favorite thing about Rick is he approaches filmmaking in terms of the graphic nature of the imagery,” adds Thomas Ostuni, senior editor, Hooligan. “He has a special knack for keeping things visually pleasing. Our goal was to keep the piece simplistic and graphic. It’s an art director’s dream video — every single second is art directed, it had to be.”

 

Knief’s idea to translate Arthur’s performance art in the form of a music video had long been in the making. The two first met at an Evan Dando concert and discussed the idea; subsequently, Arthur put Knief in touch with his management and the rest was history.

“Tossing the idea around with Arthur’s management, I had simultaneously been in conversations with Apple to develop a project using their tools and create a ‘making-of’ piece to share in-store. The iPhone’s video quality had vastly improved, so I decided to shoot with it.”

 

Knief developed a treatment with a concept to divide the 16:9 aspect ratio into nine separate screens. He then devised a method to achieve the multi-frame effect using six iPhones on a custom-built camera rig he designed and built. Production took place at the Aperture Gallery and on NYC’s High Line. Knief’s 6-man crew completed the shoot in just one day.

 

Knief downloaded numerous apps from iTunes to enhance production and postproduction, from concept aesthetic to workflow. The B story, for example, called for images of the sun flaring around the video’s love interest. Given that the iPhone camera is automatic, he achieved crucial lighting aesthetics with FilmicPro, an exposure locking app. Finally, to address the crucial phase of syncing footage from essentially nine iPhones, they used an iPad app called MovieSlate.

Ostuni says the consumer tools used to produce the video offered a unique editorial process, which called for creating nine unique sequences (utilizing every take) to assemble the master composite within the 16:9 aspect ratio.

“Dealing with multiple edits kept us on our toes as far as managing frames and organizing bins and dailies,” concludes Ostuni. “But working in uncharted territory allotted us freedom to experiment and write the rules as we went — convention went out the window and the possibilities were endless; but what ultimately made it interesting for me as an editor was I didn’t have to cut away from the performance to show the B story. With this vehicle, I could tell two stories at once.”

 

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Timberland Re-imagines Storytelling Within the Retail Experience

Together with Timberland’s in-house global creative services group, Apologue Experience Design Firm has developed an intelligent interactive experience within the retail fixtures that intrigues and engages the customer throughout the store, inspiring them to discover their great outdoors with Timberland gear, technologies and brand storytelling.

An interactive test module has been designed as part of Timberland’s new store concept launched in the Fall of 2011 in Stratford, UK. Located in juxtaposition to merchandise and environmental graphics, the digital experience creates an interaction between product and digital innovation, transforming the typical retail touch point into a more meaningful communication tool that delivers relevant information and emotional branding to Timberland’s global consumer.

Apologue, in collaboration with Automata Studios, Iron Claw and Audio, Video & Controls, designed a custom, open-source cloud-based HTML5 system that is able to dynamically retrieve remote data and create real- time, uniquely generated storytelling at every interface touch point, in every store, at any location around the world. The systems allows Timberland to add and tag assets for immediate integration into the storytelling all around the world in real-time, while being managed and monitored from a central location.

The interactive touch points transcend traditional retail models by transforming the shopping experience into a dialog between the brand and the customer. The system is uniquely designed to adapt, capture and learn from each store globally, providing unique, location-specific content to individual stores and inviting customers to provide meaningful feedback about Timberland products and initiatives that can then be converted into meaningful data for the brand.

This unique interactive system is being tested in key store locations in Singapore, the UK and the US.

Apologue, Inc. worked closely in developing this global test with the Timberland Global Creative Services teams led by Bevan Bloemendaal, Sr. Director – Global Creative Services and Susan Fraser, Director – Interactive Group, Global Creative Services.

Concept, Strategy, Creative Direction and Production: Apologue, Inc.
Executive Creative Director: Tali Krakowsky
Producer: Marissa Levin
Creative Director: Beth Elliott
Art Direction and Interface Design: Iron Claw
Software Development: Automata Studios
System Design & Technology Integration: Audio, Video & Controls, Inc.
PR: Priya PR

About Apologue
Tali Krakowsky is the founder of Apologue, Inc., dedicated to the creation of immersive environments that seamlessly integrate new media, storytelling and physical space. Committed to a highly multi-disciplinary and collaborative methodology, Tali has imagined and created interactive spaces for clients such as CHANEL, Victoria’s Secret, BMW, the Museum of Modern Art, IBM, Frank Gehry and Van Cleef & Arpels.

Born in Israel and raised in Hong Kong, Tali has a Bachelor of Fine Arts in Communication Design from the Parsons School of Design and a Master of Arts from UCLA’s School of Architecture, where her thesis was on interactive architecture. She is a frequent speaker and writer on the topics of design, technology, and architecture, and is also a curator and moderator of global, cross-disciplinary events that focus on facilitating conversations amongst professionals around the science and fiction of immersive design.

www.apologuestudio.com

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3D BULLET RIG with panasonic hpx250 cameras

New 3D BULLET RIG shown with Panasonic HPX250 cameras. The most affordable, modular 3D beam-splitter made. Adustable IO (3.5″), convergence (0-2 deg), XYZ axis, camera elevation and mirror angle (44 to 46 deg) for perfect image alignment. Fits easily on Steadicam, handheld mode (shoulder mount incl), EasyRig, jib and any tripod. Weighs just 15 lbs. Accomodates Red Epic, Scarlet, Sony EX3, F3, Canon XF305, XF105, 5D, Si-2K, & many other cameras. Visit www.3DFilmFactory.com

New 33D Bullet Rig Most Affordable, Mobile Rig

3D Bullet Rig

Hollywood, CA – 3D Film Factory, the leader in professional, affordable 3D camera rigs, introduces the world’s lightest, most affordable, hand-held 3D rig – the 3D Bullet Rig. Ready to “Load & Shoot”, this versatile 3D system is literally unshakable for handheld, Steadicam, Easyrig, or tripod filming.Priced at a fraction of other professional 3D rigs (under $5K), this compact beam-splitter rig is the perfect solution for location, reality, or action 3D filmmaking. It’s features actually surpass that of other more expensive rigs. For more information on the 3D Bullet Rig visit www(dot)3DFilmFactory(dot)com

“The 3D Bullet Rig is going to take 3D production to a whole new level. I love this rig. It’s incredibly light, rock steady and most of all – it’s really easy to shoot with from your shoulder, or tripod. This rig is a 3D filmmakers dream, very versatile“, said the company’s veteran stereographer Keith Driver. “Most 3D rigs are bulky, expensive and worst of all – tripod bound. They require a crew to operate. We’ve shot 3D projects in Africa, the Middle East, Hollywood soundstages, you name it we’ve done it in 3D. And we realized we needed a more mobile 3D rig. A 3D rig you could just pick up and shoot with. This is the 3D Bullet Rig.”

The 3D Bullet Rig makes handheld 3D filming effortless and smooth by transferring the weight to your waist and shoulder. Each 3D rig includes a spring-loaded suspension rod, comfortable weight displacement belt and adjustable, padded shoulder mount. The result is hours of mobile, handheld 3D filming capability. In addition, the rig features detachable rubber hand grips for easy manoeuvring and a standard tripod mounting plate (¼-20 and ?-16 holes).

Weighing approx. 15 lbs. (5.8 kgs.) the Bullet Rig accommodates the Red Epic, Canon DSLR 5D, 7D, XF105, XF305, XH-G1, Sony F3, EX3’s, HDCP1, X5U, Z1U, Panasonic AF100, HPX250 and many other professional HD cameras.

The rig also features custom camera mounts that easily lock and load cameras into place using a standard quick-release plate from Bogen/Manfrotto. The horizontal camera mount offers IO (inter-ocular) adjustability from 0” – 3.5” (0 – 89 mm) and simple convergence movement from 0°-3°. Both functions are easily controlled using smooth, accurate finger knobs, with calibration markings. The vertical camera mount adjusts for perfect stereoscopic picture alignment by elevating and performing full x-y-z rotation (yaw, roll, tilt).

The light-weight, mirror box housing is constructed using space-age foam core plastic that’s durable, corrosion-free and substantially cooler than a metal matte box. This ensures your beam-splitter glass with its expensive coatings will stay cool on hot days. The rig itself is hand-milled employing a nearly indestructible aluminium alloy frame.

Perfect for traveling light, the entire 3D Bullet Rig is ingenuously designed to set-up and break down in a matter of minutes, packing into a small, water-tight pelican case.

As a bonus, the horizontal rail easily detaches, along with the camera mounts, transforming into a side-by-side rig 3D for wide and landscape stereography.

Our opti-prime, 50/50 beam-splitter glass is optimized to meet the demands of 3D filmmaking. See specs. Within the matte box, a simple adjustment tool allows stereographers to fine tune the glass angle from between 43° to 47°.

The outcome is simply the world’s most affordable, professional handheld 3D rig.

It should be noted that using our simple Lanc system camera operators can now synch start/stop, focus, alignment, lens shift and many other vital functions thru both cameras or individually.

The 3D Film Factory offers a complete line of 3D beam-splitter rigs intended for HD camcorders, as well as larger ENG and broadcast style camera. In addition, we offer several inexpensive side-by-side rigs and real-time 3D viewing solutions. To learn more about 3D camera rigs, 3D viewing systems, 3D production services, or 3D training workshops visit – www.3DFilmFactory.com

About the 3D Film Factory
Established in 2008 by award-winning filmmakers and veteran stereographers, the 3D Film Factory has been the worldwide leader in professional, affordable 3D camera rigs and real-time 3D monitoring solutions. In addition we provide a host of 3D production services worldwide including, stereographers ‘for hire’, 3D camera rig rental, 3D viewing systems, and 3D post, as well as intensive 3D training workshops. Former clients include ESPN, NASA, Disney, HD Cinema, Pinewood Studios and Discovery. For more information visit www.3DFilmFactory.com

Montreal Facilities Collaborate on Source Code

Duncan Jones Thriller Nominated for Outstanding Supporting Visual Effects in a Feature Film


Louis Morin

Montreal: Jan. 27, 2012… When visual effects supervisor Louis Morin and VFX producer Annie Godin were nominated for a VES Award for their work on Duncan Jones’ Source Code, the Montreal-based facilities involved in the film had reason to celebrate as well. Under the guidance of Morin, the VFX facilities each took on different parts of the project, sharing assets and coordinating deliveries on the film. The result was both a visually stunning film and proof that the Montreal film industry can compete with the best on the world stage.


“Louis Morin is a very effective and creative VFX supervisor,” said director Duncan Jones. “He found really excellent boutique facilities that were able to craft individual, and very different kinds of effects that we needed in the movie.”


The four Montreal-area studios included Modus FX, who handled complex digital crowd shots, CG trains, environments and dramatic pyrotechnics; Rodeo FX, who crafted the crucial greenscreen windows for the train interiors; FLY Studio, who created the futuristic CG pod sequences and key transitions; and Oblique FX, who created the CG bomb, a virtual stuntman and a poetic slow-motion explosion sequence. Toronto-based Mr. X contributed to the greenscreen train window backgrounds and MPC Vancouver handled the exterior shots of explosions and a train crash sequence.


“In the grand scheme of things, this was not a big-budget film,” said Jones. “That meant we had to be fairly specific about the FX we wanted. We couldn’t play around with too many ideas. We really couldn’t afford to make mistakes.”


“We had 850 shots to manage and a budget of $3.5 million dollars,” said Morin, “and for most of the film you would have no idea that visual effects were even used. The train, the cabin interiors and the station all look like real. The goal was seamless visual effects where the audience is simply immersed in the story.”


The Source Code Story
Released in theaters on April 1, 2011, Source Code is a psychological sci-fi thriller that tells the story of a U.S. soldier, played by Jake Gyllenhaal, who wakes up in the body of another man on a Chicago commuter train. Shortly after that, the train blows up. As part of an experimental military mission, Gyllenhaal’s character is forced to repeat those final eight minutes on the train, working out how it was blown up, and, ultimately, how to prevent the tragedy. In the process, he forms a bond with a fellow passenger [Michelle Monaghan], and begins to solve the larger mystery of how he got there in the first place. While the film makes extensive use of visual effects, the digital achievements never overwhelm the essentially human story of Source Code.


All of the interiors were shot on a set in Montreal. Equipped with greenscreen windows, the whole set was placed on a gimbal that replicated the rocking movements of a train in motion. Exteriors used second-unit photography shot in Chicago. Commuter trains were digitally resurfaced, and a fictional train station was created using extensive digital set extensions.


“Some of the most subtle VFX work they had to do, like the insets for the greenscreen windows in the train, could make or break a movie like this,” explained Jones. “Even a small mistake with the simplest detail, like defining where the line of the landscape is, would have made a scene immediately and noticeably unrealistic. The guys did a beautiful job matching the moving patterns of Don Burgess’s ingenious lighting schemes, so it doesn’t pull the audience out of the movie.”


Rodeo FX – Light and Windows
Along with delivering a variety of explosions, Rodeo FX took the lead on greenscreen windows, cleverly compositing in the moving backgrounds outside the train. In total the facility contributed over 360 shots to Source Code.


Sébastien Moreau, president and VFX supervisor at Rodeo FX, put particular focus on the use of interactive light. “Greenscreen windows are usually detectable,” Moreau said, “but we were able to create a seamless look using interactive light.”


According to Moreau, the most interesting part of the project was dealing with continuity between shots, both in terms of the quality of the VFX work, and with the illusion of the train’s speed. “Even though we had all the necessary footage from a real train, shot with a three-camera rig to cover a very wide view of the background, we worked hard to maintain the illusion of constant speed and the position of the horizon line from shot to shot.”


“Imagine yourself in the train next to the window and you go past trees and buildings and there’s light occlusion,” added Morin. “There are highlights, lowlights, and, with the movement, there is constant variation. The ‘imperfection’ of reality is really subtle, but it’s critical to capture that imperfection for the CG to be invisible. Rodeo achieved this by applying the difference in positive and negative highlights to blend the plates of the exterior shots with the interior lighting. This was painstaking postproduction work.”


Oblique FX – Explosion and Stunt Double
Oblique FX contributed 46 shots to the film including a complex CG bomb, a dramatic interior explosion shot in slow motion, and a digital stunt double of Jake Gyllenhaal’s character as he jumps off a moving train and rolls to a stop on the platform.


For the explosion sequences, the studio created two replicas of the train interior. A full-scale model with dummies matching the actors’ positions was used for interior train explosions. A second version was positioned vertically so that Morin and his team could capture explosions at 1000 fps moving upwards through the interior towards the camera. Oblique FX then artfully combined the live-action plates with CG to create a realistic look with a poetic feel.


“The digital double was an artistic challenge because we had to animate Jake rolling along the platform and bring everything together so it’s believable,” said Alexandre Lafortune, visual effects supervisor, Oblique FX. “The movement is violent and jarring. We’ve done crowds before and wider shots of CG people, but a single figure that needed to blend seamlessly with live-action shots of the actor at the beginning and end of the shot was a new challenge.”


The studio used Natural Motion’s Endorphin software. “It’s a mix of simulation and keyframe animations,” Lafortune explained. “Duncan wanted us to try simulating it and Endorphin lets you rig the character and throw him against a surface to see what happens. We started with that to get the physics for the motion and the speed of the train worked out.”


Source Code was a special project for us and we really enjoyed the teamwork with our partners,” said Pierre-Simon Lebrun-Chaput, visual effects supervisor, Oblique FX. “It was a great example of how facilities can collaborate on a film, each bringing their individual strengths to the project.”


Fly Studio – Pod and Transitions
Fly Studio specializes in creative motion graphics as well as visual effects. For Source Code, the company was called on to create the transitional shots between the pod and the train, as well as more than 100 monitor replacements. The pod is the surreal space from which Gyllenhaal’s character interacts with his military controller, played by Vera Farmiga. Fly Studio created the transitions for those shots.


“The transitional shots from the pod to the train and back were pretty much open to our ideas,” explained FLY Studio’s VFX supervisor on the project Jean-Pierre Boies. “We tested lots of different ways of transitioning – different layering of graphics, 3D meshes and a lot of effects added on top of it to create the final result.”


FLY Studio also added condensation to the actor’s breath inside the pod – an example of a subtle effect that greatly enhances the verisimilitude of some scenes. “Lots of movies are doing it by creating particles and compositing them in, but we decided to shoot our own live elements for this,” explained Boies. “We brought a Canon 5D camera to shoot some tests inside in a meat freezer at -15 or -20 Celsius. The test shots worked out so well, we ended up using them.”


“We’ve worked with Louis a few times now and we really liked the dynamic of working with him and the other companies,” he added. “Louis knows we have a strong motion graphics team and he knew we would be able to contribute creatively on a project like Source Code.”


Modus FX – Train and Station
Source Code is the most ambitious and the most challenging project that we’ve tackled so far,” said Yanick Wilisky, VP of production and VFX supervisor at Modus FX. The company was brought on board in pre-production. “We started doing the pre-vis for the main action scenes – how the train would explode, and where this would take place,” said Wilisky.


In total, Modus handled 150 shots for the film including creating the train in CG, involving thousands of individual elements. The train was often used in close-up shots, requiring extensive camera tracking work, especially for scenes where the train has pulled into the station and crowds of commuters enter and exit the train. “The train was seamless,” said Louis Morin. “It doesn’t look CG. It looks just like a real commuter train in Chicago.”


Artists at Modus FX also created the fictional “Glenbrook Station” in Chicago and its surroundings. The CG set extension included everything from the station itself, to digital trees, large crowds of people, and commuter traffic on a busy Chicago street.



Crowd shots were created using Massive Software’s 3D crowd behavioral simulation system. Massive was also used for aerial shots of cars. “We needed to craft some pretty big highway traffic scenes with about 6,000 cars. That’s a lot to render, when you count the number of polygons per car,” Wilisky explained.


Annie Godin

Montreal Delivering Excellence in Visual Effects
“All the vendors pushed really hard to make it the best show possible,” said Annie Godin, VFX producer on Source Code. “Duncan and the producers had a lot of trust in us and that was very motivating for everyone. Louis guided the work so well that the vendors got shots approved quickly and could move along to the next tasks very efficiently.”


“I was delighted by how effective those facilities were at dividing up the work like that. They were very professional, and I think they really enjoyed the process themselves,” said Jones.


Source Code was produced by the Mark Gordon Company and Vendome Pictures, and is a Summit Entertainment release. The film stars Jake Gyllenhaal, Michelle Monaghan and Vera Farmiga, and was directed by Duncan Jones.


The film has been nominated for a VES Award for Outstanding Supporting Visual Effects in a Feature Motion Picture. This is Louis Morin’s second VES Award nomination. His first nomination was for the visual effects on Eternal Sunshine of the Spotless Mind. The VES Awards will be announced Feb. 7 at the Beverly Hilton Hotel in Los Angeles and will air on ReelzChannel.


About The Facilities


FLY Studio
Known for its resourcefulness and creativity, Fly Studio attracts clients in film, TV, and advertising who value creative input. Since 1996, it has made a name for itself as a creative and versatile postproduction facility. It specializes in show projections (e.g., many Cirque du Soleil shows), concerts (e.g., Justin Timberlake, Lenny Kravitz, Katy Perry, Pink, and Shakira), music videos (e.g., Beck) and advertising. Working mostly in advertising, its clients include Air Canada, Motorola, Pepsi, Budweiser, Molson, Chrysler, Ford, Walmart and General Electric. The four partners of Fly Studio, with backgrounds in fine arts, traditional animation, and design, complement each other and bring creativity to their many different projects. The partners remain “hands on” in productions, working alongside the 30 employees with diverse talents, to mix many different looks, styles, and genres. VFX projects for major motion pictures include Mr. Nobody, Source Code, Dark Horse and Towelhead. VFX for local films, including les 7 jours du talion (Seven Days), Un capitalisme sentimental, La Peur de l’eau and 1981. For more information, visit www.flystudio.com.


Modus FX
Since launching in 2007, Modus FX has become an industry leader in high-end feature film visual effects and animation, boasting an international clientele and a talented team of hand-picked artists from around the globe. Led by co-founders Marc Bourbonnais and Yanick Wilisky, Modus has developed a unique approach to creating digital content, combining a cutting-edge production pipeline with personalized on-going project coordination. The studio collaborates with each director through the artistic process, from editorial script and on-set supervision to final delivery. Based just outside Montreal, Modus offers a full scope of services in its modern 12,000-square-foot studio. For more information, visit www.modusfx.com.


Oblique FX
Oblique FX was founded in February 2008 when Benoît Brière, former 3D Director of Buzz Image Group, and partners purchased the Film Division of Buzz. Oblique offers high-end digital visual effects services for the film, television and commercial industries. It specializes in photoreal visual effects that integrate seamlessly into live-action plates and environments, including character and crowd animation, matte paintings and virtual environments, special effects and natural phenomena, CG integration and compositing. Projects completed by the team at Oblique FX include 300, Brokeback Mountain, Eternal Sunshine of the Spotless Mind, The Aviator and The Fountain. For more information, visit www.obliquefx.com.


Rodeo FX
Sébastien Moreau founded Rodeo FX in 2006. Since then the company has had a meteoric rise, responsible for seamless visual effects in some of the highest grossing blockbusters in the industry. Using all of the latest technology, while discovering new ones, this Montreal-based team of international artists, numbering 65 and growing, share a passion for and deliver only a high level of quality work that the major film studios expect, as seen in Source Code, Mission Impossible: Ghost Protocol, Red Tails, Underworld Awakening, Immortals, Gulliver’s Travels, Twilight Eclipse, Resident Evil 4, The Three Musketeers, Terminator Salvation, Repo Men, Amelia, The Day the Earth Stood Still and Indiana Jones and the Kingdom of the Crystal Skull. For more information, visit: www.rodeofx.com

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