ASSIMILATE (www.assimilateinc.com) today announced that SCRATCH and SCRATCH Lab version 6.1 have achieved never-before-seen performance levels in the playback of RED EPIC Stereo content. SCRATCH Lab now provides DITs, DPs and Directors with dailies playback and review of RAW Stereo EPIC streams, direct from the camera at a full 48 FPS. SCRATCH 6.1 finishing systems can achieve the same 48 FPS playback rate of EPIC Stereo content even after sophisticated color grades and VFX have been applied.

Now, Directors and DPs that are planning the next generation of stereo feature films can have the confidence of knowing that they can maintain the integrity of their shot from on-set QC and review, all the way through post-production. And best of all, they can eliminate the costly and time-consuming step of transcoding.

“48 FPS Stereo EPIC feature films are the next holy grail on the moviemaking horizon”, said Ted Schilowitz of RED. “Directors are constantly pushing the envelope to deliver the highest quality cinematic experience possible, and EPIC is the camera of choice for the majority of the top stereo productions in 2012. We’re delighted that these productions now have the benefit of 48 FPS playback, review and QC of stereo EPIC shots, on-set and in realtime, with an industry-leading tool like SCRATCH Lab. The ability to achieve 48 FPS Stereo EPIC support in a world-class dailies workflow system for less than $5,000 is astonishing”.

Jeff Edson, CEO of ASSIMILATE, said, “SCRATCH and SCRATCH Lab have been at the leading edge of digital moviemaking since the original RED One camera. Today’s announcement is just another example of how SCRATCH and Lab and RED continue to set the pace for the industry. ASSIMILATE is dedicated to delivering the highest quality, most consistent artist experience for file-based content – from image acquisition, all the way through DI and post. We’re committed to continue working in lock-step with RED as we consistently deliver the technology that changes the way the world watches movies”.

SCRATCH Digital Workflow Tools

ASSIMILATE’s SCRATCH and SCRATCH Lab deliver the industry’s most comprehensive toolset for data-centric digital cinema and broadcast productions for 2D and 3D stereo projects at up to 5K resolution and beyond. New 6.1 versions of the software, running on Mac OS X and Windows 7, feature SDI output via AJA Kona 3G graphics cards, wicked-fast dailies rendering, improved metadata and timecode handling, and enhanced RED workflow support.

ASSIMILATE is the premier provider of digital workflow and post-production tools, that have proven essential to the successful creation of thousands of studio and independent features, television shows, music videos and corporate video productions. The company’s SCRATCH products, running on Windows and Mac OSX, are the heartbeat of today’s most demanding digital post-production and dailies workflows for 2D and stereo 3D productions. They equip Directors, DPs and Artists with the state-of-the-art, intuitive, data-centric solutions they need to meet the continual challenges of increased creativity and productivity amid ever-shrinking budgets. ASSIMILATE’s SCRATCH data-centric DI system, is the most comprehensive, end-to-end cinema and broadcast imaging tool for playback, conform, editing, color grading, compositing and finishing of RED and other digital workflows. SCRATCH Lab delivers a comprehensive toolset for the review, versioning, color correction, conform and output of on-set or VFX dailies. ASSIMILATE a privately held company, with headquarters in Santa Clara, California, USA, offices in London, UK, Groningen, NL and Beijing City, CN and markets its products worldwide via a global reseller network. www.assimilateinc.com.

Plans include enhanced end-to-end tapeless workflows and new versatile capabilities for high-performance, collaborative storage solutions
 
Boston, MA — February 3, 2012 — EditShare®, the technology leader in shared media storage and end-to-end tapeless workflow solutions, today announced its plans for the NAB 2012 exhibition held in Las Vegas, NV from April 16 – 19 (stand SL9020). EditShare will showcase its entire product line-up and highlight advancements in storage performance, seamless file migration across storage tiers, enhanced file and metadata management, and new enterprise capabilities, including distributed processing for large-scale file ingest and proxy rendering, and system-wide workflow monitoring from ingest to archive. “Collaboration, high performance, efficiency and cost-effectiveness are at the heart of everything we do, starting with our shared storage platform. The newest features and capabilities in our end-to-end workflow build on that approach. Whether you are ingesting or archiving, searching for media or playing it out, our integrated production tools make it easy to get your job done and to manage any format and any workflow. This gives our customers a tremendous competitive edge,” comments Andy Liebman, Founder and CEO of EditShare. “We are looking forward to sharing our latest innovations at the big show and celebrating alongside our customers, the successes of their projects powered by EditShare.”
 
Highlights of the EditShare Tapeless Workflow
EditShare seamlessly integrates high-performance shared storage solutions – XStream, Energy and Metro – with video capture / asset management – MAM (EditShare Geevs/Flow), editing (Lightworks), archiving (EditShare Ark) and playout (Geevs) – to offer broadcast and post-production professionals a productivity-enhancing, end-to-end tapeless workflow. With powerful capture, logging, searching, sequence creation, project sharing and easy archiving, the workflow becomes streamlined and more efficient. From start to finish, metadata and media are easily searchable and accessible from EditShare’s central storage or archives; background processes are transparent to users, allowing them to focus on their creative efforts.
 
Highlights of the EditShare tapeless workflow
• Geevs records Avid DNxHD or ProRes directly to EditShare’s shared central storage and produces proxy files in real time for the Flow MAM, with user-level security, mirror copy and automatic backup to EditShare Ark. During ingest, users can log shots, create subclips and even create sequences that cut between inputs.
• Integrated with Geevs, the Flow MAM allows users to view proxy file content on their desktops as well as ingest media from file-based sources such as P2 and XDCAM. Simple editing tools and metadata templates let users add details to clips, make rough cuts, and drag and drop clips and sequences into their NLEs – all without requiring access to full-resolution media.
• EditShare’s high-performance, shared-storage media-management workflow offers an advanced Project Sharing feature with patented bin and project-locking capabilities. Lightworks, Avid and Final Cut Pro (v6/7) editors can see, copy and revise the work of colleagues with the assurance that no bins, sequences or projects will be accidentally deleted or overwritten.
• Ark Disk and Tape offer facilities for tiered storage infrastructure with nearline and offline archiving options and automation capabilities to keep media safe. When combined with Flow, users can browse, delete and restore (including partial restore) archived materials from any desktop on the EditShare network.
 
NAB 2012 – EDITSHARE NEW TECHNOLOGY SNEAK PEEK
 
EditShare XStream and Energy Series – Shared Production Storage
EditShare’s best-in-class storage infrastructure delivers high performance and workflow-engineered features, such as Avid and Final Cut Pro project sharing, to optimize collaboration for post-production, Digital Intermediate and broadcast production workflows. Fully integrated with EditShare Flow, Lightworks, Geevs and Ark, EditShare’s shared storage solutions are scaled to petabytes, outperforming comparable solutions at an unbeatable price point.
 
New capabilities shown at NAB 2012
• Advanced project sharing with Adobe Premiere Pro
• Support for Final Cut Pro X
• Enhanced networking configurations to maximize performance and throughput across the EditShare tiered-storage platform
 
EditShare Flow – Production Asset Management
Flow offers comprehensive media management with production tools to log, track, browse, retrieve and edit assets. Advanced features such as Multichannel SDI Ingest, Edit-While-Capture, and Bandwidth-Controlled File-Based Ingest add a level of control over productions that set Flow apart from its peers. Fully integrated with EditShare’s full lineup of products, Flow facilitates a tapeless workflow from ingest to archive.
 
New capabilities shown at NAB 2012
• Ability to drag and drop clips into Adobe Premiere
• Support for creating group (multi-cam) clips during ganged capture
• Ability to delete and restore files by individual users
• Proxy-node worker for distributed rendering of proxy files
• Closed-caption support
 
Lightworks – Non-Linear Editing | Open Source
Academy® and Emmy® award-winning Lightworks was introduced in 1989 as the first and most advanced professional editing system on the market. Its intuitive controls, real-time synchronization and editing features remain unmatched by top industry alternatives. Notable and recent films edited on Lightworks include the Academy-Award® winning The King’s Speech, edited by Tariq Anwar; Hanna, edited by Paul Tothill; Don’t Be Afraid of the Dark, edited by Jill Bilcock; and the multi-nominated Hugo, edited by Thelma Schoonmaker.
 
On the NAB stand, EditShare will host a “Lightworks Edit Bar,” with which attendees can hands-on test-drive the latest Lightworks release.
 
EditShare Ark – Archiving and Backup
Developed on the same rock-solid architecture as the shared storage solutions, EditShare Ark Disk and Tape offers advanced backup and archiving capabilities managed from the same intuitive interface. Because Ark is directly integrated with EditShare’s tapeless workflow and collaborative-storage products, archived content can be easily searched using EditShare Flow MAM tools, retrieved, and quickly brought back onto the EditShare shared storage systems – XStream, Energy and Metro.
 
New capabilities shown at NAB 2012
• Partial Restore from Ark Disk
• Extensive system-activity reporting
 
Geevs – Broadcast Ingest and Playout
Geevs Broadcast Servers are crafted to support a wide range of demanding workflows, including simple ingest, complex newsroom integration, live sports with instant replay, multi-camera studio ingest and 24/7 scheduled playout. With over 1,000 channels on-air, Geevs meets the needs of every broadcast production workflow with its unmatched codec support, including DVCPRO HD, Apple ProRes, Avid DNxHD, XDCAM HD and AVC-Intra 100.
 
New capabilities shown at NAB 2012
• Support for Live Preview
• 23.98 Support
• Upscale from SD to HD
• Multiviewer support
 
About EditShare
EditShare is the technology leader in networked shared storage and tapeless, end-to-end workflow solutions for the TV and film industry. Our groundbreaking products improve efficiency and workflow collaboration every step of the way. They include video capture and playout servers, high-performance central shared storage, archiving and backup software, media asset management, and the world’s first 3-platform (Windows, OS X and Linux) professional non-linear video editing application.
 
©2012 EditShare LLC. All rights reserved. EditShare® is a registered trademark of EditShare LLC. All other trademarks mentioned herein belong to their respective owners.
 
Press Contact
Janice Dolan
Zazil Media Group
Email janice@zazilmediagroup.com
Tel +1 (617) 817-6595
####

Credits also to Local Hero Post, Cinecolor Digital, Studio L’Equipe for their 2012 Sundance Film Festival Entries

At the Sundance Film Festival 2012 in Park City, Utah (January 19 – 29), several films were on the roster for filmmakers whose post-production companies used ASSIMILATE’s SCRATCH DI tool in their digital workflows. ASSIMILATE is extremely pleased to congratulate Chilefims for its post-production of Violeta Went To Heaven (Violeta Se Fue a Los Cielos) (2011), winner of the Sundance 2012 World Cinema Grand Jury Prize, Dramatic. ASSIMILATE also congratulates Local Hero Post (Santa Monica, CA) Cinecolor Digital (Buenos Aires, Argentina), and Studio l’Equipe (Paris, France) for their high-quality post-production of the following films accepted by the Sundance Film Festival 2012, the premier showcase for independent American and international filmmakers.

World Dramatic Competition

Winner – Violeta Se Fue a Los Cielos (Violeta Went To Heaven) (2011) directed by Andres Wood: Like a Chilean Edith Piaf or Bob Dylan, Violeta Parra was a folksinger and pop culture icon whose songs expressed the soul of her nation and protested social injustice. Violeta Went to Heaven tells Parra’s extraordinary story, tracing her evolution from impoverished child to international sensation, to Chile’s national hero. The full DI, from conform to color grading and finishing for this film, was done in ASSIMILATE’s SCRATCH.

Post-production facility: Chilefilms, Santiago, Chile; www.chilefilms.com.cl

“We of course are thrilled and honored that Violeta Went to Heaven is the winner of the World Cinema Grand Jury Prize, Dramatic at Sundance 2012. As with every film we undertake at Chilefims, we put our heart and soul into it,” says Cristian Aguilar, Chilefilms’ business development director. “We’ve been using SCRATCH since 2004 when we were a beta for version 1. Since then, SCRATCH has become an integral tool in our daily workflow for countless films and projects. The sophistication of SCRATCH continues to ‘ripen’ over the years so that we’re able to do post-production at the speed of thought to achieve the highest quality of DI, many of which are award-winning films and documentaries.”

Wrong (2012) directed by Quentin Dupieux: Dolph Springer wakes up one morning to realize he has lost the love of his life, his dog, Paul. During his quest to get Paul (and his life) back, Dolph radically changes the lives of others. In his journey to find Paul, Dolph may lose something even more vital – his mind. This film was conformed and color graded in ASSIMILATE’s SCRATCH.

Post-production facility: Studio L’Equipe, Paris, France; www.studio-equipe.com

The Last Elvis (2011) directed by Armando Bo: In the unique world of the Buenos Aires celebrity-impersonator scene, “Elvis” Gutiérrez is a star. By day, though, he must contend with a dead-end factory job and an ex-wife who worries about how his obsessive behavior affects their young daughter. ASSIMILATE’s SCRATCH was the tool of choice for the full digital intermediate – conform, color grading, and finishing —- for this film.

Post-production facility: Cinecolor Digital, Buenos Aires, Argentina; www.cinecolor.com.ar

“This film was captured in RED and required intense color work because the film had to have a style or look of Las Vegas, with its dramatic different climates throughout the film,” said Lucas Guidalevich operations manager at Cinecolor Digital. “This is not a VFX film, so the importance of post-production lies almost entirely in the color correction. Thanks to the features that SCRATCH offers in working with infinite layers, we could do a lot of tweaking to squeeze the most out of the captured images. The results were excellent, both in the DCP and in the film copy negative, which was printed on an Arrilaser.”

US Dramatic Competition

Filly Brown (2011) directed by Youssef Delara and Michael D. Olmos: Majo Tonorio, a.k.a. Filly Brown, is a raw, young Los Angeles hip-hop artist who spits from the heart. When a sleazy record producer offers her a crack at rap stardom, Majo faces some daunting choices. Gina Rodriguez’s performance as Majo is considered by many to be the breakout performance of the festival. Filly Brown was conformed, color graded, and finished using ASSIMILATE’s SCRATCH.

Post-production facility: Local Hero Post, Santa Monica, CA; www.localheropost.com

Leandro Marini, founder and DI producer at Local Hero Post said, “For us, working in SCRATCH is almost a magical experience – we have all the needed DI tools at our fingertips to bring out the best in imagery, no matter the format or size of the project. It’s extremely satisfying to exceed the expectations of our clients, actually bringing their vision to life.”

“ASSIMILATE congratulates Chilefilms and the entire family of SCRATCH artists whose films competed at Sundance 2012″, said Steve Bannerman, VP of marketing at ASSIMILATE. “We have been the heartbeat of digital filmmaking since the original RED ONE camera, and we are proud to have empowered so many of the independent film and documentary makers who have fueled this revolution. Audiences around the world are continually amazed and delighted by their work, and ASSIMILATE is honored to have played a role in their craft.”

SCRATCH Digital Workflow

ASSIMILATE’s SCRATCH and SCRATCH Lab deliver the industry’s most comprehensive toolset for data-centric digital cinema and broadcast productions for 2D and 3D stereo projects at up to 5K resolution and beyond. New 6.1 versions of the software, running on Mac OS X and Windows 7, feature SDI output via AJA Kona 3G graphics cards, wicked-fast dailies rendering, improved metadata and timecode handling, and enhanced RED workflow support.

ASSIMILATE is the premier provider of digital workflow and post-production tools, that have proven essential to the successful creation of thousands of studio and independent features, television shows, music videos and corporate video productions. The company’s products, running on Windows and Mac OSX, are the heartbeat of today’s most demanding digital post-production and dailies workflows for 2D and stereo 3D productions. They equip directors, DPs and artists with the state-of-the-art, intuitive, data-centric solutions they need to meet the continual challenges of increased creativity and productivity amid ever-shrinking budgets. ASSIMILATE’s SCRATCH data-centric DI system, is the most comprehensive, end-to-end cinema and broadcast imaging tool for playback, conform, editing, color grading, compositing and finishing of RED and other digital workflows. SCRATCH Lab delivers a comprehensive toolset for the review, versioning, color correcion, conform and output of on-set or VFX dailies. ASSIMILATE a privately held company, with headquarters in Santa Clara, California, USA, offices in London, UK, Groningen, NL and Beijing City, CN and markets its products worldwide via a global reseller network. To learn more, and find your local reseller, please visit www.assimilateinc.com

New 3D BULLET RIG shown with Panasonic HPX250 cameras. The most affordable, modular 3D beam-splitter made. Adustable IO (3.5″), convergence (0-2 deg), XYZ axis, camera elevation and mirror angle (44 to 46 deg) for perfect image alignment. Fits easily on Steadicam, handheld mode (shoulder mount incl), EasyRig, jib and any tripod. Weighs just 15 lbs. Accomodates Red Epic, Scarlet, Sony EX3, F3, Canon XF305, XF105, 5D, Si-2K, & many other cameras. Visit www.3DFilmFactory.com

Inspiring Demonstrations, Collegial Atmosphere and Unparalleled Sessions Bring Experts from Entertainment, Government and Research Together in Vibrant Exchange

(Los Angeles, CA) The Hollywood Post Alliance(r) – the trade association for the post production community – has announced the lineup for the HPA Tech Retreat(r), set to take place February 13 -17 at the Hyatt Grand Champions in Indian Wells, CA. The HPA Tech Retreat is the annual conference that brings together thought leaders from digital and content creation, media and entertainment, forensics, medicine, digital imaging, to academic research.

The event consists of three days of sessions, and two days of additional conference programming including an all day super session, seminars presented by ATSC and by imaging-guru Charles Poynton, a demo room with groundbreaking technologies, cocktail receptions, a welcome dinner, and three days of breakfast roundtables, fireside chats and opportunities for networking throughout each day. The Tech Retreat is designed to foster ideas and information sharing among industry experts.

Leon Silverman, President of HPA, notes, “Our industry’s incredibly accelerated pace of change makes it extremely difficult to know to whom or where one can turn to make sure you’re plugged into the knowledge and people you need to know to survive and navigate in this environment. The Tech Retreat is a yearly way to literally get into the heads and private conversations of the people who are driving and leading our industry through this transformative change. There really is nothing like it anywhere. A ticket to the Tech Retreat is a front-row, up close & personal seat on the cutting edge.”

Mark Schubin, who has led the programming for the Tech Retreat for 15 years, sums up the event, “There will be someone there who knows the answer, whatever the question is!” And, that fact, he contends, is why the Tech Retreat remains a mandatory event for many in the industry. “It doesn’t matter what you are dealing with – movies, television, media for the physically impaired, forensics, optical issues for 3D – there are experts here who want to discuss their latest findings, show you what they’ve been working on, and share. It’s the place where questions are explored in depth.”

The Tech Retreat is also an event where technologies, chosen by a committee of experts, are presented in a carefully curated demo room. “This year I am particularly excited about the Demo Room. There are a number of truly interesting technologies and companies debuting here. We are presenting a technology that makes any camera a stereoscopic 3D camera, a 360-degree camera from which HD images can be extracted, demos of how depth perception varies with viewing distance, high frame rate tests, Ethernet AVB, and more. It’s inspiring to say the least.” Schubin concluded.

Registration for the HPA Tech Retreat is limited. Information and registration is available at http://www.hpaonline.com/mc/page.do?sitePageId=130712. The Tech Retreat is sponsored by the Hollywood Post Alliance(r), serving the professional community of businesses and individuals who provide expertise, support, tools and the infrastructure for the creation and finishing of motion pictures, television, commercials, digital media and other dynamic media content.

A complete schedule of the event is available online by clicking here: (http://www.hpaonline.com/mc/page.do?sitePageId=130539). A summary of speakers, panels, and participating companies follow.

Expert speakers confirmed include:

o Andrea Kalas
o Andy Maltz
o Annie Chang
o Arjun Ramamurthy
o Bob Liodice
o Brian Zents
o Bruce Devlin
o Chris Lennon
o Clyde Smith
o Craig Merkin
o Craig Todd
o Curtis Clark
o Dan Germain
o Debra Kaufman
o Edgar Shane
o Geoffrey Tulley
o Henry Gu
o Jenny Read
o Jerry Pierce
o Jim Berger
o Jim DeFillipis
o Jim Taylor
o John Hurst
o Larry Thorpe
o Leon Silverman
o Mark Aitken
o Mark Lemmons
o Mark Schubin
o Masayuki Sugawara
o Michael Koetter
o Mike Krause
o Paul Chapman
o Peter Putman
o Peter Symes
o Phil Squyres
o Rob Hummel
o Sean Cooney
o Skip Pizzi
o Steve Kochak
o Steven Poster
o Tim Claman
o Tom Burn
o Wendy Aylsworth

Also joining the line-up are the filmmakers from the Girl with the Dragon Tattoo, and an announcement of additional speakers is expected shortly.

Panelists representing studios, companies, and organizations include:

ABC
Adobe
ATSC
ARRI
Barco
Belden
Canon
CBS
CNN
DECE
Deluxe
Digital Domain
Digital Projection
Disney
Dolby
DVS
Fox
Harris
ICG
JVC
Laser-Illuminated Projector Association (LIPA)
Light Iron
NAB
NBC
Newcastle University
NHK
Oracle
Panasonic
PBS
RE: Vision Effects
RED
Rods & Cones
Sinclair
SMPTE
Sony
Sony Electronics
Technicolor
The Association of National Advertisers (ANA)
Vision Research
Warner Brothers
Walt Disney Company

More programming, panelists and organizations are to be announced shortly.

The HPA Tech Retreat is known for presenting topical, latest-knowledge panels and presentations. Among others, this year’s presentation topics include:

o Forecast for SuperSession 2012: Snowflakes with an Increasing Chance of Clouds
o 4K Cameras and their Workflows
o The Image Interchange Framework Demystified: What It Is and Why It Matters
o High-Dynamic-Range Acquisition
o Optical Temporal Filtering
o Broadcasters Panel
o The Current State of Connected TV
o The Home Ecosystem: What Will Make It Work?
o CES Review
o HPA Monitor Symposium Recap
o Next Generation Projection Systems
o Getting Creative Intent to the Viewer
o Digital Commercial Slates: a New Era in Commercial Workflow – a bicoastal live presentation
o Washington Update
o CALM Down? Stereo vs. Surround Loudness
o VFX Panel
o IMF Moving Forward
o What Happened to Dailies?
o Digital Preservation: An Ecosystem
o Perceiving 3D
o Increasing Resolution by Covering the Image Sensor, and much more.

Sponsors of HPA Tech Retreat in 2012 include: AJA, Dolby, DataDirect Networks, and Testronic Labs and Media Sponsors Createasphere, Post Magazine and LA 411.

About the Hollywood Post Alliance(r)
Hollywood Post Alliance (HPA) serves the professional community of businesses and individuals who provide expertise, support, tools and the infrastructure for the creation and finishing of motion pictures, television, commercials, digital media and other dynamic media content.

# # #

Media Contact:
Chris Purse, 818.303.8088
ignite strategic communications
chris@ignite.bz or mimi@ignite.bz

 

 

New Looks 2 Gives Professional Video Editors a Full-Featured Color Treatment Software for

Apple Final Cut Pro X

 

Portland, OR (January 31, 2012) – Red Giant today announced that their flagship color treatment product, Magic Bullet Looks 2, is now available for Apple Final Cut Pro X. The new release of Looks 2 gives professional video editors the ability to add high quality color effects and color grading inside the Final Cut Pro X timeline. Looks 2, a powerful full-featured color treatment software available for Final Cut Pro X, delivers the same professional color finishing used on big budget movies like The Curious Case of Benjamin Button and independent films like Plot Device.

 

In preparation for this launch, the Red Giant development team has worked closely with Apple to ensure seamless integration and flawless performance with Final Cut Pro X. Looks 2 delivers a speedier effects preview that takes advantage of Final Cut Pro X’s background rendering feature, letting editors see the impact of Looks on their footage more quickly than before. The new Looks Overlay palette is directly integrated with Final Cut Pro X footage, and gives a fast display of the Looks 2 tools applied to a shot. These time-saving capabilities allow editors to see the immediate impact of Looks 2 on their shots without long render times.

 

With Magic Bullet Mojo and now Looks 2 available for Final Cut Pro X, Magic Bullet Suite 11 continues to deliver the color design workflow that has made it the definitive color toolset for filmmakers, editors and VFX artists worldwide.

 

Looks 2 for Final Cut Pro X and Magic Bullet Suite 11.2

Magic Bullet Looks 2 for Final Cut Pro X is available as part of Red Giant’s Magic Bullet Suite 11.2 and extends a powerful, flexible and accessible feature set to a new audience of editors with support for Final Cut Pro X. It includes:

 

• A professionally designed and modernized user interface;
• 64 new and updated presets designed by professional colorists and designers;
• New scopes, including Hue/Lightness, Skin Scope, Hue/Saturation and Memory Colors;
• Six new tools including the Colorista II 3-Way, Ranged HSL and Pop, bringing the power of Colorista II right into Looks. New tools like Cosmo, Haze Flare and Lens Distortion open up users’ creative possibilities;
• Improved speed, size and resolution for better handling of large file formats and more efficient rendering;
• The ability to share looks with other Looks 2 users in After Effects, Final Cut Pro 7, Final Cut Pro X, Premiere Pro, Motion and Avid Media Composer.

 

Pricing and Availability

Magic Bullet Looks 2 for Final Cut Pro X is available immediately and is priced at $399 USD for new customers, and is available as a free upgrade for existing Looks 2 customers. Magic Bullet Suite 11.2 including Looks 2 for Final Cut Pro X is also available immediately and is priced at $799.00 USD for new customers.

 

As a special promotion for new customers, Magic Bullet Looks 2 for Final Cut Pro X will be available at a 50% discount until February 7, 2012.

 

Magic Bullet Suite includes the new software updater, Red Giant Link, which keeps customers connected to Red Giant. Similar to the Apple Updater, Link is a small automated program that detects if Magic Bullet products are installed. Link will notify users of important free compatibility or bug updates, and whether there is a new feature-rich paid upgrade available.

 

For more information or to purchase Magic Bullet Looks for Final Cut Pro X, please visit http://www.redgiantsoftware.com/products/all/magic-bullet-looks/. For more information or to purchase Magic Bullet Suite version 11.2, please visit http://www.redgiantsoftware.com/products/all/magic-bullet-suite/.

 

 

About Red Giant 

Founded in 2002, Red Giant (www.redgiant.com) creates an ever-expanding universe of effects tools ranging from plug-in suites, applications and mobile apps to Guru Presets, free products and sharing communities. We provide software for motion design, photography and color correction that is used for everything from major motion pictures to worldwide television programming to web production. Red Giant offers the industry-leading Trapcode tools for broadcast design; Magic Bullet Suite for color correction; and over 60 products that run in After Effects, Final Cut Pro, Motion, Premiere Pro, Photoshop, Lightroom, Aperture, Avid, Vegas, Nuke, and Avid Studio. Our effects have enhanced dozens of feature films such as Angels & Demons and The Social Network, and added sparkle to networks like NBC Universal, ESPN, Disney, CNN, Comedy Central, MTV, and TNT. Join us on Facebook (RedGiantSoftware), follow us on Twitter (@RedGiantNews) and get free content at Redgiantpeople.com.

 

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Hollywood, CA – 3D Film Factory, the leader in professional, affordable 3D camera rigs, introduces the world’s lightest, most affordable, hand-held 3D rig – the 3D Bullet Rig. Ready to “Load & Shoot”, this versatile 3D system is literally unshakable for handheld, Steadicam, Easyrig, or tripod filming.Priced at a fraction of other professional 3D rigs (under $5K), this compact beam-splitter rig is the perfect solution for location, reality, or action 3D filmmaking. It’s features actually surpass that of other more expensive rigs. For more information on the 3D Bullet Rig visit www(dot)3DFilmFactory(dot)com

“The 3D Bullet Rig is going to take 3D production to a whole new level. I love this rig. It’s incredibly light, rock steady and most of all – it’s really easy to shoot with from your shoulder, or tripod. This rig is a 3D filmmakers dream, very versatile“, said the company’s veteran stereographer Keith Driver. “Most 3D rigs are bulky, expensive and worst of all – tripod bound. They require a crew to operate. We’ve shot 3D projects in Africa, the Middle East, Hollywood soundstages, you name it we’ve done it in 3D. And we realized we needed a more mobile 3D rig. A 3D rig you could just pick up and shoot with. This is the 3D Bullet Rig.”

The 3D Bullet Rig makes handheld 3D filming effortless and smooth by transferring the weight to your waist and shoulder. Each 3D rig includes a spring-loaded suspension rod, comfortable weight displacement belt and adjustable, padded shoulder mount. The result is hours of mobile, handheld 3D filming capability. In addition, the rig features detachable rubber hand grips for easy manoeuvring and a standard tripod mounting plate (¼-20 and ?-16 holes).

Weighing approx. 15 lbs. (5.8 kgs.) the Bullet Rig accommodates the Red Epic, Canon DSLR 5D, 7D, XF105, XF305, XH-G1, Sony F3, EX3’s, HDCP1, X5U, Z1U, Panasonic AF100, HPX250 and many other professional HD cameras.

The rig also features custom camera mounts that easily lock and load cameras into place using a standard quick-release plate from Bogen/Manfrotto. The horizontal camera mount offers IO (inter-ocular) adjustability from 0” – 3.5” (0 – 89 mm) and simple convergence movement from 0°-3°. Both functions are easily controlled using smooth, accurate finger knobs, with calibration markings. The vertical camera mount adjusts for perfect stereoscopic picture alignment by elevating and performing full x-y-z rotation (yaw, roll, tilt).

The light-weight, mirror box housing is constructed using space-age foam core plastic that’s durable, corrosion-free and substantially cooler than a metal matte box. This ensures your beam-splitter glass with its expensive coatings will stay cool on hot days. The rig itself is hand-milled employing a nearly indestructible aluminium alloy frame.

Perfect for traveling light, the entire 3D Bullet Rig is ingenuously designed to set-up and break down in a matter of minutes, packing into a small, water-tight pelican case.

As a bonus, the horizontal rail easily detaches, along with the camera mounts, transforming into a side-by-side rig 3D for wide and landscape stereography.

Our opti-prime, 50/50 beam-splitter glass is optimized to meet the demands of 3D filmmaking. See specs. Within the matte box, a simple adjustment tool allows stereographers to fine tune the glass angle from between 43° to 47°.

The outcome is simply the world’s most affordable, professional handheld 3D rig.

It should be noted that using our simple Lanc system camera operators can now synch start/stop, focus, alignment, lens shift and many other vital functions thru both cameras or individually.

The 3D Film Factory offers a complete line of 3D beam-splitter rigs intended for HD camcorders, as well as larger ENG and broadcast style camera. In addition, we offer several inexpensive side-by-side rigs and real-time 3D viewing solutions. To learn more about 3D camera rigs, 3D viewing systems, 3D production services, or 3D training workshops visit – www.3DFilmFactory.com

About the 3D Film Factory
Established in 2008 by award-winning filmmakers and veteran stereographers, the 3D Film Factory has been the worldwide leader in professional, affordable 3D camera rigs and real-time 3D monitoring solutions. In addition we provide a host of 3D production services worldwide including, stereographers ‘for hire’, 3D camera rig rental, 3D viewing systems, and 3D post, as well as intensive 3D training workshops. Former clients include ESPN, NASA, Disney, HD Cinema, Pinewood Studios and Discovery. For more information visit www.3DFilmFactory.com

3D Film Factory Introduces the All-New, Handheld 3D Rig Designed to Capture Incredible, Accurate Stereoscopic Images on the Move

Hollywood, CA – 3D Film Factory, the leader in professional, affordable 3D camera rigs, introduces the world’s lightest, most affordable, hand-held 3D rig – the 3D Bullet Rig. Ready to “Load & Shoot”, this versatile 3D system is literally unshakable for handheld, Steadicam, Easyrig, or tripod filming.

Priced at a fraction of other professional 3D rigs (under $5K), this compact beam-splitter rig is the perfect solution for location, reality, or action 3D filmmaking. It’s features actually surpass that of other more expensive rigs. For more information on the 3D Bullet Rig visit www(dot)3DFilmFactory(dot)com

“The 3D Bullet Rig is going to take 3D production to a whole new level. I love this rig. It’s incredibly light, rock steady and most of all – it’s really easy to shoot with from your shoulder, or tripod. This rig is a 3D filmmakers dream, very versatile“, said the company’s veteran stereographer Keith Driver. “Most 3D rigs are bulky, expensive and worst of all – tripod bound. They require a crew to operate. We’ve shot 3D projects in Africa, the Middle East, Hollywood soundstages, you name it we’ve done it in 3D. And we realized we needed a more mobile 3D rig. A 3D rig you could just pick up and shoot with. This is the 3D Bullet Rig.”

The 3D Bullet Rig makes handheld 3D filming effortless and smooth by transferring the weight to your waist and shoulder. Each 3D rig includes a spring-loaded suspension rod, comfortable weight displacement belt and adjustable, padded shoulder mount. The result is hours of mobile, handheld 3D filming capability. In addition, the rig features detachable rubber hand grips for easy manoeuvring and a standard tripod mounting plate (¼-20 and ?-16 holes).

Weighing approx. 13 lbs. (5.8 kgs.) the Bullet Rig accommodates the Red Epic, Canon DSLR 5D, 7D, XF105
XF305, XH-G1, Sony F3, EX3’s, HDCP1, X5U, Z1U, Panasonic AF100, HPX250 and many other professional HD cameras.

The rig also features custom camera mounts that easily lock and load cameras into place using a standard quick-release plate from Bogen/Manfrotto. The horizontal camera mount offers IO (inter-ocular) adjustability from 0” – 3.5” (0 – 89 mm) and simple convergence movement from 0°-3°. Both functions are easily controlled using smooth, accurate finger knobs, with calibration markings. The vertical camera mount adjusts for perfect stereoscopic picture alignment by elevating and performing full x-y-z rotation (yaw, roll, tilt).

The light-weight, mirror box housing is constructed using space-age foam core plastic that’s durable, corrosion-free and substantially cooler than a metal matte box. This ensures your beam-splitter glass with its expensive coatings will stay cool on hot days. The rig itself is hand-milled employing a nearly indestructible aluminium alloy frame.

Perfect for traveling light, the entire 3D Bullet Rig is ingenuously designed to set-up and break down in a matter of minutes, packing into a small, water-tight pelican case.

As a bonus, the horizontal rail easily detaches, along with the camera mounts, transforming into a side-by-side rig 3D for wide and landscape stereography.

Our opti-prime, 50/50 beam-splitter glass is optimized to meet the demands of 3D filmmaking. See specs. Within the matte box, a simple adjustment tool allows stereographers to fine tune the glass angle from between 43° to 47°.

The outcome is simply the world’s most affordable, professional handheld 3D rig.

It should be noted that using our simple Lanc system camera operators can now synch start/stop, focus, alignment, lens shift and many other vital functions thru both cameras or individually.

The 3D Film Factory offers a complete line of 3D beam-splitter rigs intended for HD camcorders, as well as larger ENG and broadcast style camera. In addition, we offer several inexpensive side-by-side rigs and real-time 3D viewing solutions. To learn more about 3D camera rigs, 3D viewing systems, 3D production services, or 3D training workshops visit – www.3DFilmFactory.com

About the 3D Film Factory
Established in 2008 by award-winning filmmakers and veteran stereographers, the 3D Film Factory has been the worldwide leader in professional, affordable 3D camera rigs and real-time 3D monitoring solutions. In addition we provide a host of 3D production services worldwide including, stereographers ‘for hire’, 3D camera rig rental, 3D viewing systems, and 3D post, as well as intensive 3D training workshops. Former clients include ESPN, NASA, Disney, HD Cinema, Pinewood Studios and Discovery. For more information visit www.3DFilmFactory.com

New 3D BULLET RIG shown with Panasonic HPX250 and Canon XF305 cameras, is the most affordable, modular 3D beam-splitter available today. It features adustable IO (3.5″), convergence (0-2 deg), XYZ axis, camera elevation and mirror angle (44 to 46 deg) for perfect image alignment in every situation. Fits easily on Steadicam, in handheld mode (shoulder mount incl), with EasyRig, on a jib and any tripod. Weighs just 15 lbs. and is 15″ wide. Accomodates Red Epic, Scarlet, Sony EX3, F3, Canon XF305, XF105, 5D, Si-2K, & many other professional cameras. For more information visit www.3DFilmFactory.com

Nattress Levels and Curves Filter Pack lets users take control of footage in film-log space for superb image results
 
Boston, MA – January 25, 2012 – Noise Industries’ latest partnership with Nattress Productions brings a finer degree of image control to the editor through Levels and Curves, a filter pack that allows users to color grade in film-log space. The new curve-based color adjustment plug-in, available now on FxFactory 3, is compatible with Final Cut Pro® 6, 7 and X; Motion 3, 4 and 5; and Adobe® After Effects® CS3, CS4, CS5 and CS5.5. Offered at 29 USD, users can visit Nattress Levels and Curves to download a free trial version.
 
Nattress Levels and Curves feature highlights include:
 
Film-Log Space – Editors have all the benefits of fine control over the tones in an image and film-like contrast handling.
 
On-Screen Curve Display – The on-screen curve display helps editors fine-tune curve and/or level adjustments. The curve display can easily be turned off when footage adjustment is completed.
 
Library of Presets – Users can quickly apply popular level corrections, or create and save custom presets to use again and again.
 
Levels – The Black and White level inputs and outputs can be easily set, plus gamma curve control allows for fast and functional levels control.
 
Curves RGB – Individual control over the RGB channels in an image is made simple. The control set is duplicated for each channel allowing for precise control over image tones and colors.
 
Curves Luma – Users can work on the luma component of an image only. When a user adjusts luma curves, it only alters how bright or dark the tones of the image appear; color and saturation are not affected.
 
Curves – Curves work in RGB space equally across all three channels. As contrast increases, so does the perception of image saturation.
 
More Information on Levels and Curves
 
Levels and Curves Tutorial
Users can learn more about Nattress Levels and Curves by watching the online tutorial
 
About Nattress Productions and Founder Graeme Nattress
Nattress Productions was founded by Graeme Nattress in 2004. Graeme, who is originally from England, makes his home in Ontario, Canada, where he uses his mathematical training and unique insights to program creative solutions for image processing. Graeme also applies his knowledge of color science, image manipulation, compression and digital video to the development of the RED Digital Cinema camera systems.
 
About Noise Industries, LLC
Established in 2004, Boston, Massachusetts-based Noise Industries is an innovative developer of visual effects tools for the post-production and broadcast community. Their products are integrated with popular non-linear editing and compositing products from Apple and Adobe. For more information, users can visit Noise Industries.
 
Press Contacts
Janice Dolan
Zazil Media Group
Janice[at]zazilmediagroup[dot]com
(p) 617.817.6595
(skype) janicedolan
 
Megan Linebarger
Zazil Media Group
megan[at]zazilmediagroup[dot]com
(p) 617.817.6595
(skype) megan.zazil