Archive of the Field Production Category

Fotokem Budapest Uses Baselight for Near-Set Grading of “In the Land of Blood and Honey”

LONDON—Fotokem Budapest recently used FilmLight’s Baselight colour grading system to perform near-set colour grading for In the Land of Blood and Honey, Angelina Jolie’s new film on the Bosnian War.

Fotokem Budapest processed dailies for the film, which was largely shot in Hungary. It also hosted screening sessions for Jolie and the film’s crew. Those screenings were held in the facility’s DI grading theatre, with a Baselight EIGHT used to make real-time grading adjustments. Working under the guidance of Academy Award-winning cinematographer Dean Semler, Senior DI Colorist Benedek Kaban refined the look of the dailies and applied special colour treatments.
“The subject matter of the movie is very hard,” recalls Kaban. “Dean wanted a stark look. He shot still photographs every day during production and sent them to me as a grading reference.”

more

ANTON/BAUER TO FEATURE WIDE RANGE OF CUTTING-EDGE POWER SOLUTIONS AT BVE 2012

Company to Display MATRIX Cheese Plate and Gold Mount System, DIONIC HCX, DIONIC HC, CINE VCLX and Battery Accessories

LONDON, FEBRUARY 9, 2012Anton/Bauer®, part of Vitec Videocom, a Vitec Group company and a premier global provider of batteries, chargers, lighting and other mobile power systems for the professional broadcast, video and film industries, will demonstrate its latest array of power solutions at Broadcast Video Expo 2012 (Stand I30) for an international audience of broadcast, video and audio professionals. more

LATEST PROMPTING INNOVATIONS FROM AUTOSCRIPT HEAT UP THE TRADE SHOW FLOOR AT 10TH ANNUAL FEBRUARY FREEZE

TORONTO, FEBRUARY 8, 2012Autoscript, part of Vitec Videocom, a Vitec Group company, and the world’s leading teleprompting company, will be in attendance at the 10th annual February Freeze, hosted by William F. White International in conjunction with CinequipWhite, Inc. on February 8. more

ANTON/BAUER INTRODUCES GOLD MOUNT FOR NEW CANON EOS C300

Continues Commitment to Offering Innovative Power Solutions for Industry’s Hottest Cameras

SHELTON, CT, FEBRUARY 6, 2012—Anton/Bauer®, part of Vitec Videocom, a Vitec Group company and a premier global provider of batteries, chargers, lighting and other mobile power systems for the professional broadcast, video and film industries, is pleased to introduce its QRC-CA940 Gold Mount® solution for the new Canon EOS C300 camera. This latest introduction furthers the company’s commitment to developing power solutions for the industry’s top cameras. more

Director Rick Knief & Hooligan Create Ground-Breaking Music Video for Joseph Arthur with the iPhone

Director Rick Knief and Hooligan Editor Thomas Ostuni have teamed up to create a graphically compelling live-action music video for “Over the Sun,” Joseph Arthur’s latest single from the critically-acclaimed album, “The Graduation Ceremony” (Lonely Astronaut Records). The ground-breaking music video was shot on a multi-iPhone rig, captured within iPhone and iPad apps, and edited in Final Cut. The video is now available for purchase on iTunes.

Told on a stylized mosaic of nine interchanging and overlapping frames, the video features myriad shots of Arthur painting and playing every instrument heard in the song; the B story interprets the song’s muse who is seen leaving a NY gallery where Arthur performs, into the setting sun.

“It was exciting to work with an artist like Joseph, whom I’ve admired for many years,” remarks Knief. “He is such a unique artist. I really wanted to create a music video for him that would reflect that. And I think using an everyday tool like the iPhone in such an unorthodox way, really enabled us to pull that off.”

Knief says the video’s concept was heavily inspired by Arthur’s acclaimed performance art, which combines looping himself on various instruments with poetry and live painting.

 

“The way Joseph assembles his songs live on stage informed my filmmaking process,” explains Knief. “As a designer myself, I like to break things down to their core elements. Bringing those sensibilities to shooting and directing this video made sense because I could interpret the many layers of his art by essentially turning them into a collage, with each frame effectively serving as an individual film.”

 

“My favorite thing about Rick is he approaches filmmaking in terms of the graphic nature of the imagery,” adds Thomas Ostuni, senior editor, Hooligan. “He has a special knack for keeping things visually pleasing. Our goal was to keep the piece simplistic and graphic. It’s an art director’s dream video — every single second is art directed, it had to be.”

 

Knief’s idea to translate Arthur’s performance art in the form of a music video had long been in the making. The two first met at an Evan Dando concert and discussed the idea; subsequently, Arthur put Knief in touch with his management and the rest was history.

“Tossing the idea around with Arthur’s management, I had simultaneously been in conversations with Apple to develop a project using their tools and create a ‘making-of’ piece to share in-store. The iPhone’s video quality had vastly improved, so I decided to shoot with it.”

 

Knief developed a treatment with a concept to divide the 16:9 aspect ratio into nine separate screens. He then devised a method to achieve the multi-frame effect using six iPhones on a custom-built camera rig he designed and built. Production took place at the Aperture Gallery and on NYC’s High Line. Knief’s 6-man crew completed the shoot in just one day.

 

Knief downloaded numerous apps from iTunes to enhance production and postproduction, from concept aesthetic to workflow. The B story, for example, called for images of the sun flaring around the video’s love interest. Given that the iPhone camera is automatic, he achieved crucial lighting aesthetics with FilmicPro, an exposure locking app. Finally, to address the crucial phase of syncing footage from essentially nine iPhones, they used an iPad app called MovieSlate.

Ostuni says the consumer tools used to produce the video offered a unique editorial process, which called for creating nine unique sequences (utilizing every take) to assemble the master composite within the 16:9 aspect ratio.

“Dealing with multiple edits kept us on our toes as far as managing frames and organizing bins and dailies,” concludes Ostuni. “But working in uncharted territory allotted us freedom to experiment and write the rules as we went — convention went out the window and the possibilities were endless; but what ultimately made it interesting for me as an editor was I didn’t have to cut away from the performance to show the B story. With this vehicle, I could tell two stories at once.”

 

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JVC UNVEILS PROHD PORTABLE MONITOR SERIES

WAYNE, NJ (January 30, 2012) – JVC Professional Products Company, a division of JVC Americas Corp., today announced the DT-X71 Series of portable ProHD LCD monitors. Ideal for field and studio applications, the new seven-inch AC/DC monitors offer 1024×600 resolution with a 160-degree viewing angle – and can display 480i, 480p, 720p, 1080i, and 1080p video signals at a variety of frame rates.

There are three models in the DT-X71 Series, with scaled I/O options and features for specific needs. The basic DT-X71C model offers one HDMI and one composite video input, while the DT-X71H adds two HD/SD-SDI inputs and an HD/SD-SDI loop through output. The DT-X71F includes an additional HD/SD-SDI loop through output and one HDMI converted to SDI output. All three models include stereo audio input.

Other features include an adjustable 16:9/4:3 display, dual three-color tally lights, underscan and overscan, image flip, customer editable video title, Canon DSLR scale zoom-in, and safe mark display. The DT-X71F, the most feature-rich model in the series, also includes a waveform, vector scope, RGB histogram, red/blue peaking focus assist, zebra, false color, blue only, internal color bars, image rotation, and 16-channel SDI (two-channel HDMI) audio meter.

Each monitor is powered via a four-pin XLR 12V DC connector with included AC adapter or an optional snap-on JVC BN-VF823USP 7.2V battery. DT-X71 Series monitors also ship with a cold shoe mounting adaptor and hood.

“The new ProHD monitors are an affordable option for video professionals in the field and the studio,” said Dave Walton, assistant vice president of marketing and communications. “They are lightweight, deliver great images, and are built to last.”

Along with the new HZ-HM150VZR ProHD remote lens control, the DT-X71 Series is part of JVC’s new ProHD Compact Studio system, which configures the GY-HM150 ProHD handheld camcorder for studio environments. When mounted to the GY-HM150, the DT-X71 serves as a full-size studio camera monitor.

The DT-X71C has a suggested list price of $595, the DT-X71H is priced at $1,095, and the DT-X71F is priced at $1,695. All models are now available.

ABOUT JVC PROFESSIONAL PRODUCTS COMPANY

Headquartered in Wayne, New Jersey, JVC Professional Products Company is a division of JVC Americas Corp., a wholly-owned subsidiary of JVC Kenwood Corporation. JVC is a leading manufacturer and distributor of broadcast and professional video and audio equipment, security products including IP network cameras and recorders, premium front projection systems for home theatre use, and projection displays and optics used in aviation simulators. The JVC Technology Center provides advanced technology in support of major JVC business alliances. For further product information, visit JVC Professional’s Web site at http://pro.jvc.com or call (800)582-5825.

New 33D Bullet Rig Most Affordable, Mobile Rig

3D Bullet Rig

Hollywood, CA – 3D Film Factory, the leader in professional, affordable 3D camera rigs, introduces the world’s lightest, most affordable, hand-held 3D rig – the 3D Bullet Rig. Ready to “Load & Shoot”, this versatile 3D system is literally unshakable for handheld, Steadicam, Easyrig, or tripod filming.Priced at a fraction of other professional 3D rigs (under $5K), this compact beam-splitter rig is the perfect solution for location, reality, or action 3D filmmaking. It’s features actually surpass that of other more expensive rigs. For more information on the 3D Bullet Rig visit www(dot)3DFilmFactory(dot)com

“The 3D Bullet Rig is going to take 3D production to a whole new level. I love this rig. It’s incredibly light, rock steady and most of all – it’s really easy to shoot with from your shoulder, or tripod. This rig is a 3D filmmakers dream, very versatile“, said the company’s veteran stereographer Keith Driver. “Most 3D rigs are bulky, expensive and worst of all – tripod bound. They require a crew to operate. We’ve shot 3D projects in Africa, the Middle East, Hollywood soundstages, you name it we’ve done it in 3D. And we realized we needed a more mobile 3D rig. A 3D rig you could just pick up and shoot with. This is the 3D Bullet Rig.”

The 3D Bullet Rig makes handheld 3D filming effortless and smooth by transferring the weight to your waist and shoulder. Each 3D rig includes a spring-loaded suspension rod, comfortable weight displacement belt and adjustable, padded shoulder mount. The result is hours of mobile, handheld 3D filming capability. In addition, the rig features detachable rubber hand grips for easy manoeuvring and a standard tripod mounting plate (¼-20 and ?-16 holes).

Weighing approx. 15 lbs. (5.8 kgs.) the Bullet Rig accommodates the Red Epic, Canon DSLR 5D, 7D, XF105, XF305, XH-G1, Sony F3, EX3’s, HDCP1, X5U, Z1U, Panasonic AF100, HPX250 and many other professional HD cameras.

The rig also features custom camera mounts that easily lock and load cameras into place using a standard quick-release plate from Bogen/Manfrotto. The horizontal camera mount offers IO (inter-ocular) adjustability from 0” – 3.5” (0 – 89 mm) and simple convergence movement from 0°-3°. Both functions are easily controlled using smooth, accurate finger knobs, with calibration markings. The vertical camera mount adjusts for perfect stereoscopic picture alignment by elevating and performing full x-y-z rotation (yaw, roll, tilt).

The light-weight, mirror box housing is constructed using space-age foam core plastic that’s durable, corrosion-free and substantially cooler than a metal matte box. This ensures your beam-splitter glass with its expensive coatings will stay cool on hot days. The rig itself is hand-milled employing a nearly indestructible aluminium alloy frame.

Perfect for traveling light, the entire 3D Bullet Rig is ingenuously designed to set-up and break down in a matter of minutes, packing into a small, water-tight pelican case.

As a bonus, the horizontal rail easily detaches, along with the camera mounts, transforming into a side-by-side rig 3D for wide and landscape stereography.

Our opti-prime, 50/50 beam-splitter glass is optimized to meet the demands of 3D filmmaking. See specs. Within the matte box, a simple adjustment tool allows stereographers to fine tune the glass angle from between 43° to 47°.

The outcome is simply the world’s most affordable, professional handheld 3D rig.

It should be noted that using our simple Lanc system camera operators can now synch start/stop, focus, alignment, lens shift and many other vital functions thru both cameras or individually.

The 3D Film Factory offers a complete line of 3D beam-splitter rigs intended for HD camcorders, as well as larger ENG and broadcast style camera. In addition, we offer several inexpensive side-by-side rigs and real-time 3D viewing solutions. To learn more about 3D camera rigs, 3D viewing systems, 3D production services, or 3D training workshops visit – www.3DFilmFactory.com

About the 3D Film Factory
Established in 2008 by award-winning filmmakers and veteran stereographers, the 3D Film Factory has been the worldwide leader in professional, affordable 3D camera rigs and real-time 3D monitoring solutions. In addition we provide a host of 3D production services worldwide including, stereographers ‘for hire’, 3D camera rig rental, 3D viewing systems, and 3D post, as well as intensive 3D training workshops. Former clients include ESPN, NASA, Disney, HD Cinema, Pinewood Studios and Discovery. For more information visit www.3DFilmFactory.com

New 3D Bullet Rig Makes 3D Production Affordable and Mobile

3D Film Factory Introduces the All-New, Handheld 3D Rig Designed to Capture Incredible, Accurate Stereoscopic Images on the Move

Hollywood, CA3D Film Factory, the leader in professional, affordable 3D camera rigs, introduces the world’s lightest, most affordable, hand-held 3D rig – the 3D Bullet Rig. Ready to “Load & Shoot”, this versatile 3D system is literally unshakable for handheld, Steadicam, Easyrig, or tripod filming.

Priced at a fraction of other professional 3D rigs (under $5K), this compact beam-splitter rig is the perfect solution for location, reality, or action 3D filmmaking. It’s features actually surpass that of other more expensive rigs. For more information on the 3D Bullet Rig visit www(dot)3DFilmFactory(dot)com

“The 3D Bullet Rig is going to take 3D production to a whole new level. I love this rig. It’s incredibly light, rock steady and most of all – it’s really easy to shoot with from your shoulder, or tripod. This rig is a 3D filmmakers dream, very versatile“, said the company’s veteran stereographer Keith Driver. “Most 3D rigs are bulky, expensive and worst of all – tripod bound. They require a crew to operate. We’ve shot 3D projects in Africa, the Middle East, Hollywood soundstages, you name it we’ve done it in 3D. And we realized we needed a more mobile 3D rig. A 3D rig you could just pick up and shoot with. This is the 3D Bullet Rig.”

The 3D Bullet Rig makes handheld 3D filming effortless and smooth by transferring the weight to your waist and shoulder. Each 3D rig includes a spring-loaded suspension rod, comfortable weight displacement belt and adjustable, padded shoulder mount. The result is hours of mobile, handheld 3D filming capability. In addition, the rig features detachable rubber hand grips for easy manoeuvring and a standard tripod mounting plate (¼-20 and ?-16 holes).

Weighing approx. 13 lbs. (5.8 kgs.) the Bullet Rig accommodates the Red Epic, Canon DSLR 5D, 7D, XF105
XF305, XH-G1, Sony F3, EX3’s, HDCP1, X5U, Z1U, Panasonic AF100, HPX250 and many other professional HD cameras.

The rig also features custom camera mounts that easily lock and load cameras into place using a standard quick-release plate from Bogen/Manfrotto. The horizontal camera mount offers IO (inter-ocular) adjustability from 0” – 3.5” (0 – 89 mm) and simple convergence movement from 0°-3°. Both functions are easily controlled using smooth, accurate finger knobs, with calibration markings. The vertical camera mount adjusts for perfect stereoscopic picture alignment by elevating and performing full x-y-z rotation (yaw, roll, tilt).

The light-weight, mirror box housing is constructed using space-age foam core plastic that’s durable, corrosion-free and substantially cooler than a metal matte box. This ensures your beam-splitter glass with its expensive coatings will stay cool on hot days. The rig itself is hand-milled employing a nearly indestructible aluminium alloy frame.

Perfect for traveling light, the entire 3D Bullet Rig is ingenuously designed to set-up and break down in a matter of minutes, packing into a small, water-tight pelican case.

As a bonus, the horizontal rail easily detaches, along with the camera mounts, transforming into a side-by-side rig 3D for wide and landscape stereography.

Our opti-prime, 50/50 beam-splitter glass is optimized to meet the demands of 3D filmmaking. See specs. Within the matte box, a simple adjustment tool allows stereographers to fine tune the glass angle from between 43° to 47°.

The outcome is simply the world’s most affordable, professional handheld 3D rig.

It should be noted that using our simple Lanc system camera operators can now synch start/stop, focus, alignment, lens shift and many other vital functions thru both cameras or individually.

The 3D Film Factory offers a complete line of 3D beam-splitter rigs intended for HD camcorders, as well as larger ENG and broadcast style camera. In addition, we offer several inexpensive side-by-side rigs and real-time 3D viewing solutions. To learn more about 3D camera rigs, 3D viewing systems, 3D production services, or 3D training workshops visit – www.3DFilmFactory.com

About the 3D Film Factory
Established in 2008 by award-winning filmmakers and veteran stereographers, the 3D Film Factory has been the worldwide leader in professional, affordable 3D camera rigs and real-time 3D monitoring solutions. In addition we provide a host of 3D production services worldwide including, stereographers ‘for hire’, 3D camera rig rental, 3D viewing systems, and 3D post, as well as intensive 3D training workshops. Former clients include ESPN, NASA, Disney, HD Cinema, Pinewood Studios and Discovery. For more information visit www.3DFilmFactory.com

mono Taps Into CRASH+SUES’ Editorial + Post Talent For A Cross-Platform Initiative For Parsons The New School for Design That Blurs The Lines Between Advertising + Experiential

 

Parsons’ Interactive Installation, Online Website + Video Initiative  Raises Awareness Of Design’s Impact On Our Lives

 

Minneapolis, MN: CRASH+SUES was called upon by mono to bring its fresh aesthetic to the editing, color correction and graphics for SoundAffects, Parsons The New School for Design’s multi-platform exploration of the relationship between music, design and technology. Conceived by mono, a Minneapolis-based advertising agency known for its forward-thinking creative solutions, the physical installation, online experiment and media content are driven by Parsons’ mission to raise people’s awareness of design’s relevance and impact on their lives.

 

The first phase of the experiment began with the installation of an interactive wall on New York’s Fifth Avenue. The structure housed a series of monitors and a complex network of sensors, each assigned a specific sound and color, enabling it to cull data about elements in its environment – from traffic and people to weather and movement – and then musically visualize them to show their correlation to sound and color. Pedestrians could plug earphones into jacks in the wall and listen to how their surroundings were influencing the music. CRASH+SUES collaborated with mono on the crafting of visually captivating and thought-provoking media content designed to break down the complex premise behind the experiment and present Parson’s unique perspective on how they interpret design’s role in the world. (“http://soundaffectsnyc.com/#making). Featured on the SoundAffects website, the creative communications tool delivers an elegantly simple message in a way that engages and intrigues everyday people.

 

CRASH+SUES’ editor Carrie Shanahan cut the piece on Final Cut Pro, marrying footage of the installation wall with images of cityscapes, traffic and people moving to the pulse of lights and the rhythm of the music they generate – along with by-passers who stop to put on headphones and plug into the wall and share their thoughts about it. The video opens with the voiceover posing a simple question: What if, instead of just looking at the world, we also listened?

 

It goes on to explain the premise behind the project: We listened to the light,the temperature, the connective, the movement, the noise and the colors of a city block in New York. We built a wall on Fifth Avenue that housed sensors, which allowed us to gather inputs that created a musical composition that responded directly to the environment around them. In addition to the music, we created a ‘visualizer’ that interpreted the sensor data and let us see our environment from a new point of view. Then we watched and we listened.

 

Shanahan began the editorial process by roughing out the visuals to fit with the story as it unfolded, incorporating text as needed and drawing from multiple sources to create sound design tailored to the imagery. Working with over two-dozen tracks of video concurrently, as well as intricately layered video, the potentially overwhelming story was woven into a tapestry of dynamic visuals driven by the script’s clear message.

 

“Editorial decisions had to be well thought out in order to ensure that we captured the essence of the journey, and used interviews, text and audio most effectively,” says Shanahan. “I cut a number of different versions and we experimented with many incarnations until we found just the right balance. What’s amazing is mono’s ability to communicate the essence of this complex experiment about a seemingly abstract hypothesis with a simply engaging story – without getting technical or heady,” says Shanahan.

 

“They’re artists at CRASH+SUES, and we always love working with them,” said Tracy Tabery-Weller, mono producer. “Carrie is a smart editor who dives in and can digest parts into a cohesive story. She helped us take a heady technological experiment and tell it so simply that even my grandmother could understand it.”
“I love getting the opportunity to dig into heavy sound design, and this was a project that was begging for it,” said Shanahan. “The SoundAffects website had a timeline spanning days of audio data from which to draw; I layered that with ambient city sounds collected in the doc footage. I wanted the experience of viewing the video’s content to echo the experience of being on a city street, at times cluttered and cacophonous, then cresting into stillness and calm.”

 

SUE, CRASH+SUES’ senior colorist utilized the Digital Vision Nucoda Film Master’s features to create an urban color pallet and a consistent feel for footage from multiple sources.

 

“We weren’t trying to create a “look” on this project – just something natural while also reflecting what was happening with the audio and sound effects,” said SUE. “ I was able to help out some of the darker scenes by opening them up and applying noise reduction.”

 

“This project was a welcome opportunity to collaborate with the pioneering creatives over at mono,” added Shanahan. “It’s the type of work that I love – extending beyond just a spot to a cutting-edge experiential ‘happening. In a sense, the experiment itself was like an edit session – writ large – an invitation to the public to take a moment for reflection on how what they’re seeing relates to what they’re hearing,” adds Carrie Shanahan. “The relationship between moving pictures and sound, which is what drew me into editing in the first place.”
mono creative co-chair Travis Olson noted, “CRASH+SUES was great at combining a really diverse set of assets including audio, digital and film into a great story. It was a complex project with lots of components and C+S helped craft a simple story about Parsons that they can now use to help define who they are and how they approach design’s role in this world.”

 

Parsons, a pioneer in art and design education, initially approached mono after seeing the internationally acclaimed ‘Real Good Experiment,’ which its team conceived and orchestrated for the furniture designer and manufacturer, Blu Dot (http://www.bludot.com/bonus-tracks-dir/rge.) Both projects showcase the agency’s signature talent for translating complex concepts into straightforward yet unconventional messages.

 

SoundAffects was conceived by mono and engineered by Tellart in collaboration with Parsons and The New School’s communications and external affairs team.

 

About CRASH+SUES:
CRASH+SUES is a seamlessly integrated creative editorial, animation, FX, motion design, color correction, finishing and multi-media company. Its collaborative team of talent is dedicated to providing advertising agencies, brands and filmmakers with fresh, innovate and cost-effective creative content. For additional information about CRASH+SUES, contact executive producer Sven Shelgren at 612.338.7947 or visit www.crashandsues.com.

 

About mono: mono is a creative branding agency that believes in the power of simplicity. Founded in 2004 by Michael Hart, Chris Lange and Jim Scott, today mono creates inventive, idea-centric communications that earned them Agency of the Year in 2010 from both Advertising Age and the 4A’s. mono works with some of the nation’s leading brands including Apple, MSNBC, Harvard Business School, Prairie Organic Vodka, Revel Stoke Whiskey, Blu Dot, Angie’s Kettle Corn, and Blue Cross and Blue Shield of Minnesota. Check out more of their work at www.mono-1.com.

 

CREDITS:
CLIENT: Parsons The New School for Design
TITLE: SoundAffects
2 ½ minute concept video

 

AD AGENCY: mono/MN

 

EDITORIAL COMPANY: CRASH+SUES/MN
Executive Producer: Sven Shelgren
Editor: Carrie Shanahan (Final Cut Pro)
Assistant Editor: Matthew Kroese

 

POST | FX | ANIMATION: CRASH+SUES
Executive Producer: Sven Shelgren
Colorist: SUE (Digital Vision Nucoda Film Master)
Online Editor: Ryan Wheeler (Autodesk Smoke Mac Autodesk Maya)
Flame Artist: Adam Celt (Autodesk Flame)

DP JAY KRISS CREDITS FUJINON DIGI-CINE LENSES FOR OUTSTANDING IMAGING OF DOCUMENTARY

Wayne, N.J. – FUJIFILM North America Corporation, Optical Devices Division has announced that Director of Photography (DP) and Director Jay Kriss used FUJINON E-Series Digital Cinematography HD lenses exclusively in the production of his full-length historical documentary, “Harvesting the High Plains.”

The film is slated to air late summer or fall nationally this year on the PBS network. Kriss co-owns the film production company Inspirit Creative, based in Williamsburg, VA, with Producer Sydney Duvall. For more information on the film, please click on www.harvestingthehighplains.com or www.kpts.org.

Kriss began shooting the documentary in the summer of 2010 using a Panasonic AJ-HP3700 P2 HD VariCam camcorder outfitted with a FUJINON HAe10x10 (10x100mm) E-Series HD zoom lens. In early 2011, he added a complement of FUINON E-Series HD prime lenses, including the HAeF5 5mm; HAeF8 8mm; HAeF10 10mm; HAeF12 12mm; HAeF16 16mm; HAeF20 20mm; HAeF34 34mm; and HAeF54 54mm, which enabled him to match the needs of each shot with the ideal lens.

“Harvesting the High Plains” recounts the hardships and challenges faced by farmers during the 1930’s Dust Bowl, a time when farmland was devastated by extreme drought and excessive farming. The 90-minute film tells the true story of two farmers—Ray Garvey of Wichita, Kansas and John Kriss of Colby, Kansas—who are credited with the expanded use of the innovative Summer Fallow agricultural method as well as other innovative farming methods that transformed uncultivated prairies into high yielding fields of wheat while conserving and respecting the land they used. The film depicts the fortitude of the American spirit that brought the country out of the Great Depression. “Something we all need to be reminded of in this present time,” stated Kriss.

“The FUJINON digital cinema lenses gave me creative latitude that exceeded anything I’ve experienced with other brand lenses,” said Kriss. “This film greatly benefits from the depth of field, precision, and clarity these lenses produce.”

“We really put these lenses to the test by shooting for weeks under extreme production conditions,” Kriss said. Besides temperatures exceeding 102 degrees, the lenses were continually subjected to extremely hot, dry, dusty winds common to the plains of Western Nebraska and Western Kansas. Every evening, Kriss would spend 1.5 to two hours meticulously cleaning dust from the lenses, but they never failed to perform flawlessly.

“We also pushed these lenses creatively,” Kriss said. “We adjusted the camera’s menus to shoot monochromatically, and then affixed a ‘Red 25’ filter to the lens to obtain a high contrast effect. Since the filter costs 4.5 stops, it was extremely advantageous to be able to open the lenses as far as possible, from T2.2 to T1.6, to maximize available light.” This also allowed Kriss to shoot with a very open lens, a style he prefers.

Kriss also cites the excellent service and support he received from his FUJIFILM Optical Devices sales executive, Bob Van Bodegon, as well as John Heinke of Hampton, VA-based Digital Video Group.

The finished film pulls together black/white establishing shots, historical footage, interview segments shot in color, and a black/white scene featuring actors in 1930’s period dress operating vintage farm equipment to harvest a field of wheat. Currently in post, “Harvesting the High Plains” will be color graded to adjust and match the contrast and color temperatures of all scenes prior to 35mm mastering.

DP Kriss and Producer Sydney Duvall co-wrote the script, which was based upon tens of thousands of letters exchanged by Ray Garvey and John Kriss. The letters, sent daily via the U.S. Postal Service, documented the history of their massive farm operation, GK Farms, as well as the national challenges caused by such historical events as The Great Depression, The Dust Bowl, and World War II.

According to Duvall, “This film documents the strength and resilience of these two farmers as they persevered to build an agricultural enterprise that eventually produced an unprecedented one million bushels of wheat by 1947—an accomplishment we hope will inspire contemporary Americans, many of whom are also facing tough economic times.”

Inspirit Creative is also partnered with Back 40 Films in the feature documentary production, “The Vanishing Hemlock.” The documentary focuses on the mass-scale death of more than 75 percent of the hemlock trees throughout the Smoky Mountains, and one man’s commitment to save what’s left. At times Kriss climbed more than 100 feet into a tree to shoot, and also captured extensive aerial footage with his Fujinon lens. Produced by David Huff and Back 40 Films in association with Inspirit Creative, “The Vanishing Hemlock” will be released on Arbor Day in 2012. For more information and to view footage, visitwww.thevanishinghemlock.com.

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilm.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 16 companies around the world granted U.S. patents in 2010, and in the year ended March 31, 2011, had global revenues of $25.8 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

* At an exchange rate of 86 yen to the dollar.

All product and company names herein may be trademarks of their registered owners.

FUJIFILM Optical Devices Division, 10 High Point Drive, Wayne, New Jersey 07470. Phone: 973-633-5600. Fax: 973-633-5216. Web site:http://www.fujifilmusa.com/products/optical_devices/index.html

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