Video on the home page of the NAB Show
website during NAB2009.

- by Aaron Cullers, Manager, Convention Marketing, National Association of Broadcasters

For the 2009 NAB Show, the interactive and marketing teams at NAB set out to significantly expand our online video coverage of the event, increasing both the quantity and quality of content available on our website at www.nabshow.com. In essence, our goal was to serve as a web 2.0 newsroom, while also creating unique and dynamic content for consumption by the entire lifecycle. more

July 9, 2009—Dave Martina and a volunteer staff of nine other passionate and innovative students have collaborated to design the Film Music Guild Conference 2009—a one-day conference for student filmmakers and composers intended bring together many of the necessary elements for future success in the film industry: learning from current industry professionals, networking with future filmmakers and composers, and practical tools for adapting to and succeeding in a field of perpetual forward motion and growth. more

Houston (June 3, 2009) – The Ikan Corporation (Ikan) is proud to announce the launch of the brand-new “Wish I Had an Ikan” short film competition. Through this new contest, Ikan will award almost $5,000 in cash and prizes to 1st, 2nd and 3rd place winners for their original short films featuring the Ikan name or product line. more

Universal Images Digitally Re-Creates Ancient History in Record Time with Custom-Built Lightbeam Reel Six Pipeline

EMERYVILLE, CA – March 17, 2009 – Lightbeam Systems, the leading manufacturer of custom-designed computer systems for the visual effects industry, was chosen by Universal Images to design and create the digital effects pipeline and workflow for the History Channel’s smash-hit “Battles BC” mini-series, which premiered last week with the highest ratings ever on a Monday night for any of A&E ’s 11 networks. more

Q&A Session with Jeremy Deaner, CEO of AmberFin

Q: Could you give us some background on the separation and sale of Snell & Wilcox and how this pertains to AmberFin?

A: Of course. The sale of Snell & Wilcox allows the company to enter a new phase of development through its merger with Pro-Bel. Although AmberFin was launched in April 2008 as part of the Snell & Wilcox Group, AmberFin is now completely independent. Moving forward, Advent Venture Partners will remain AmberFin’s main shareholder and will continue to invest in AmberFin as part of its commitment to growing the company’s global presence. It has always been Advent’s intention to operate AmberFin completely separately from Snell & Wilcox, which has been part of the AmberFin’s roadmap since its launch last year. more

By Bruce Devlin, CTO, AmberFin Ltd.

With the NAB Show approaching, and the global economy in a deep recession, 2009 is stacking up to be one of the most challenging years for the broadcasting industry.

So how do broadcasters not only survive, but thrive – in a down economy? One answer: a clear vision, a strong sense of purpose, a comprehensive strategic plan and a clear technology roadmap.

While some global industries will struggle to survive these tougher markets, some argue the film and broadcast industry should take advantage of the fact that consumers still want entertainment. Despite the doom and gloom, there was an encouraging shift last year with the increase of consumers’ use of broadcast and video content; however with any progress comes many challenges. more

Leading visual effects software developer, The Foundry, today announced the appointment of new sales and product management staff to help boost global sales of the company’s successful Nuke VFX compositing and image-processing plug-ins products, and maintain the focus on customer-driven product development for which The Foundry has always been renowned. more

SANTA MONICA, CALIF. – Feb. 13, 2009 – INTERDUBS, the customizable client-approval and reel-building solution for production and post-production companies, was used by its client companies to gain client-approvals on 30 of the approximately 50 commercial spots which aired during NBC’s broadcast of Super Bowl XLIII on Sunday, Feb. 1. According to published reports, nearly 90 million viewers watched this year’s Super Bowl broadcast. more

SANTA MONICA, CA. and NEW YORK-(Nov. 14, 2008)-Bicoastal creative production company Stardust Studios (www.stardust.tv) recently produced a high-definition (HD) 3D animated spot for the creative team from advertising agency RPA and their clients at Honda. The :30 spot directed by Stardust’s Santa Monica-based art director Jonathan Wu debuted across the U.S. last month, and can be seen online here.

“RPA’s creative team approached us with the idea of creating a yearbook-themed cross-promotional spot for the Honda Odyssey as part of Honda’s promotion of Walt Disney Pictures’ ‘High School Musical 3: Senior Year,’” Wu explained. “The main points were to make sure it was photo-real and authentic to a high school yearbook. The guys at RPA gave us great input, and we applied their ideas throughout the process, which really made the piece come together well. It was a great collaboration.” more

The Future of Entertainment Marketing

The history of entertainment has been continually in flux when it comes to delivery systems. Think of the early phonograph, radio, movie, television and web. Formats have always been in transition and ever changing the way we obtain our music, shows and information. 



With this in mind we find ourselves at the end of 2008 - where not one delivery system reigns; either at a crossroads or a sea change depending on the way we look at it. Kiosks on subways, taxis, monitors strapped to young actors wandering around the city, TV shows on IPODS, snippets of comedy on YouTube, and surfing the web on our cell phones are all ways we obtain our entertainment. 



What does this mean?

 more