Dogsharks Team With MOSS to Fight Global Warming
Dogsharks help save energy in a 1:00 animated short film that went online Earth Day, April 22nd. Animated by the folks at MOSS, Dogsharks: Climate Change, was created in conjunction with Robert Wurzburg, creator of the Dogsharks brand.
“This project came out of a conversation with Robert Wurzburg about creating cartoons to get people thinking about the issue of global warming. As we were launching MOSS, we decided to create this one together as our first in-house PSA,” explained Harold Moss, co-founder/creative director of MOSS, a brand initiative created to focus exclusively on producing media, across all platforms, fostering environmental, social, and political awareness. “Working with Robert is like going to a creative playground and we relished the opportunity to find a fun way to get out a message we care about — what individuals can do to combat global warming. It focuses on a small step, but that first step is the most important in getting people aware and active.” more
Related Topics: 2008 Siggraph Newslink, 2008 Sundance Newslink, Animation, Green/Sustainability, News |





In this major campaign geared towards the global green movement, Identity Media teamed up with The Martin Agency to help Wal-Mart showcase ways to reduce our carbon footprint by making small adjustments to our everyday choices. The central focus of the campaign is how all 200 million Wal-Mart customers can collectively make a huge difference in this world by choosing environmentally friendly, organic products. The campaign features everyday people standing amidst the serene foliage of the great outdoors showcasing green friendly products sold at Wal-Mart. Items such as a GE compact fluorescent light bulb, Sam’s Choice Organic Coffee, or Silk Soy Milk could potentially make a huge difference if every customer committed to buying green. Identity Executive Producer Joe Masi weighed in on the effort, “This was a first for us, and we’re looking forward to the opportunity to take this approach with future campaigns.” 
